{"id":14541,"date":"2019-09-02T11:57:06","date_gmt":"2019-09-02T09:57:06","guid":{"rendered":"https:\/\/www.riu.com\/blog\/?p=14541"},"modified":"2019-09-03T12:01:10","modified_gmt":"2019-09-03T10:01:10","slug":"communication-campaign-sustainable-tourist","status":"publish","type":"post","link":"https:\/\/www.riu.com\/blog\/en\/communication-campaign-sustainable-tourist\/","title":{"rendered":"Communication Campaign Sustainable Tourist"},"content":{"rendered":"<p>We\u2019re aware that our guests and society in general call for and value <strong>committed organisations<\/strong> capable of improving the environment in which they operate and being <strong>agents of change and progress on a social, economic and environmental level<\/strong>.<\/p>\n<p>At <strong>RIU Hotels &amp; Resorts we foster best practices<\/strong> and business initiatives which, <strong>together with the actions of our guests<\/strong>, are part of a <strong>movement<\/strong> that promotes a positive impact and builds trust under the slogan <strong>BeRIUsponsible<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/09\/Equipo-BeRIUsponsible.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14545 size-large\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/09\/Equipo-BeRIUsponsible-700x393.png\" alt=\"\" width=\"700\" height=\"393\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/09\/Equipo-BeRIUsponsible-700x393.png 700w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/09\/Equipo-BeRIUsponsible-250x140.png 250w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/09\/Equipo-BeRIUsponsible-768x431.png 768w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/09\/Equipo-BeRIUsponsible-120x67.png 120w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/09\/Equipo-BeRIUsponsible.png 1436w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Since July, we have been carrying out a <strong>communication campaign known as<\/strong> &#8216;<strong>Sustainable Tourist<\/strong>&#8216;. We use our social media channels (Facebook and Twitter) to share our everyday actions with you, our guests.<\/p>\n<p><strong>The 12 Commitments of RIU Hotels &amp; Resorts<\/strong>:<\/p>\n<ul>\n<li><a href=\"https:\/\/twitter.com\/RiuHoteles\/status\/1151806361149280256\" target=\"_blank\" rel=\"noopener noreferrer\">Sustainability Awareness<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/RiuHoteles\/status\/1154316706921242624\" target=\"_blank\" rel=\"noopener noreferrer\">Commitment to the Community<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/RiuHoteles\/status\/1159742399003942912\" target=\"_blank\" rel=\"noopener noreferrer\">Protecting Childhood<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/RiuHoteles\/status\/1146784333149196288\" target=\"_blank\" rel=\"noopener noreferrer\">Our Work Team<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/RiuHoteles\/status\/1149263329992544256\" target=\"_blank\" rel=\"noopener noreferrer\">Customer Satisfaction<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/RiuHoteles\/status\/1156872219454246912\" target=\"_blank\" rel=\"noopener noreferrer\">Rigorous Health &amp; Safety<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/RiuHoteles\/status\/1161617300782571520\" target=\"_blank\" rel=\"noopener noreferrer\">Water Use and Recycling<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/RiuHoteles\/status\/1164516375056003082\" target=\"_blank\" rel=\"noopener noreferrer\">Waste Management<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/RiuHoteles\/status\/1167407996525305857\" target=\"_blank\" rel=\"noopener noreferrer\">Energy Saving<\/a><\/li>\n<li>Wildlife Protection<\/li>\n<li>Reduction of CO<sub>2<\/sub> Emissions<\/li>\n<li>Sustainability Certification<\/li>\n<\/ul>\n<p>We&#8217;d like to highlight the <strong>great results achieved <\/strong>with the digital campaign (we are increasingly connected tourists) and the amazing <strong>acceptance it is having among everyone who visits us<\/strong>. These are undoubtedly grounds for motivation for us to continue improving.<\/p>\n<p>We&#8217;re committed to <strong>sustainability<\/strong> as one of the cornerstones for the <strong>proper development of tourism<\/strong> and, to achieve this, the direct engagement of our guests in terms of sustainability is vital.<\/p>\n<p><a href=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/09\/Encuesta-satisfaccci\u00f3n.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14542 size-large\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/09\/Encuesta-satisfaccci\u00f3n-700x394.jpg\" alt=\"\" width=\"700\" height=\"394\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/09\/Encuesta-satisfaccci\u00f3n-700x394.jpg 700w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/09\/Encuesta-satisfaccci\u00f3n-250x141.jpg 250w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/09\/Encuesta-satisfaccci\u00f3n-768x432.jpg 768w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/09\/Encuesta-satisfaccci\u00f3n-120x67.jpg 120w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/09\/Encuesta-satisfaccci\u00f3n.jpg 1366w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Here you can find some videos of the actions we have carried out, all with a <strong>commitment<\/strong> that is clearly leaving a <strong>positive footprint<\/strong>. This all shows that at RIU Hotels &amp; Resorts we understand that unsustainable tourism is not tourism.<\/p>\n","protected":false},"excerpt":{"rendered":"We\u2019re aware that our guests and society in general call for and value committed organisations capable of improving the environment in which they operate and being agents of change and progress on a social, economic and environmental level. At RIU Hotels &amp; Resorts we foster best practices and business initiatives which, together with the actions&#8230;","protected":false},"author":3,"featured_media":14545,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2252],"tags":[],"class_list":["post-14541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proudly-commited"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communication Campaign Sustainable Tourist - RIU.com | Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.riu.com\/blog\/en\/communication-campaign-sustainable-tourist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication Campaign Sustainable Tourist - RIU.com | Blog\" \/>\n<meta property=\"og:description\" content=\"We\u2019re aware that our guests and society in general call for and value committed organisations capable of improving the environment in which they operate and being agents of change and progress on a social, economic and environmental level. 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