{"id":21521,"date":"2021-04-29T10:09:58","date_gmt":"2021-04-29T08:09:58","guid":{"rendered":"https:\/\/www.riu.com\/blog\/?p=21521"},"modified":"2021-04-29T11:35:08","modified_gmt":"2021-04-29T09:35:08","slug":"20-anniversary-riu-jamaica","status":"publish","type":"post","link":"https:\/\/www.riu.com\/blog\/en\/20-anniversary-riu-jamaica\/","title":{"rendered":"Luis Riu: \u201cJamaica is one of the destinations that has brought me the most satisfaction, both personally and professionally\u201d"},"content":{"rendered":"

It\u2019s been 20 years<\/b><\/strong>\u00a0since we opened our first RIU hotel in Jamaica<\/b><\/strong>. This has been a success story and, looking back, one of the investments that has brought me the most satisfaction, both personally and in terms of business. For many reasons. It has taken us 20 years to really get to know the country, love all its qualities and form long and deep business relationships. But it also served as a reaffirmation of our business model and our vision of the industry. Furthermore, this heavenly island has become part of the history of my family<\/u><\/a>, because I have a close friend and colleague heading Operations in the country, Alejandro S\u00e1nchez<\/b><\/strong>, and also because it served as a training ground for my two sons, Luis and Roberto<\/b><\/strong>.<\/p>\n

\"Luis<\/a>

Luis Riu, CEO of RIU Hotels & Resorts, with his sons Luis and Roberto, as well as the head of RIU Operations in Jamaica, Alejandro S\u00e1nchez<\/p><\/div>\n

Jamaica, a pioneering destination of the \u2018All-Inclusive\u2019 concept in the 90s<\/h2>\n

I visited Jamaica for the first time in 1995. There, we encountered an All-Inclusive product<\/b><\/strong>\u00a0that, at the time, was known in very few places in the world. We were very interested in finding out what it was, what it included, how much they charged… we were studying the idea of introducing it at the Riu Merengue (Puerta Plata, Dominican Republic)<\/b><\/strong>, the hotel that, in 1996, became the first RIU All-Inclusive<\/b><\/strong>.<\/p>\n

That trip, besides serving to help me understand how RIU could adapt the model, convinced me that Jamaica would be a future RIU destination<\/b><\/strong>. It\u2019s interesting to see how well established the All-Inclusive model is today, and how we have made it a key to the success of our service, considering the misgivings it inspired initially. It was difficult to understand that everything was included in one price and that the bars and restaurants would no longer be an important source of additional revenue.<\/p>\n

RIU Tropical Bay: the RIU family\u2019s first investment in Jamaica<\/h2>\n

In those years, we were focused on the Dominican Republic and Mexico, and it wasn\u2019t until 1999 that I could return to make my vision for Jamaica a reality. I landed in Montego Bay, rented a car and set off on a journey to the east, touring the entire coastline to see all its towns and beaches.<\/p>\n

\"Luis<\/a>

Luis Riu, during his visit to the Negril area, in Jamaica, 2003<\/p><\/div>\n

It took me two full days, and it turned out that the best part came almost at the end of my tour of the island. Negril<\/b><\/strong>\u00a0offered one of the best beaches I have ever seen in the Caribbean, and I decided then and there that it would be our first destination in Jamaica<\/b><\/strong>. The road wasn\u2019t easy. My project faced great scepticism because the country projected an image of lack of security that frightened tour operators. In fact, the Riu Tropical Bay<\/u><\/a>\u00a0was an investment of the RIU family<\/b><\/strong>\u00a0because our partner, TUI<\/u><\/a>, preferred to not take part in this first adventure.<\/p>\n

A project RIU used to attract European tourists to Jamaica<\/h3>\n

Jamaica has it all<\/b><\/strong>. At least the main points I consider essential for a successful tourist destination: beautiful beaches, good weather, and some cultural aspect that attracts visitors. This can be gastronomy, heritage, a distinctive style of music, etc. Reggae is known worldwide and instantly conjures up the idea of relaxation. It invites people to be on a beach, enjoying the breeze, to the beat of this music. And its people have a special charisma. A way of being that is charming without being invasive. And while this is less romantic, the distance by car from the airport is very important<\/b><\/strong>, and I consider 1.5 hours as the ideal maximum.<\/p>\n

\"Riu<\/a>

Riu Tropical Bay.<\/p><\/div>\n

And I didn\u2019t get it wrong. The hotel opened in February of 2001<\/b><\/strong>\u00a0and was an immediate success. And this was true for markets that were new for the country. Jamaica used to be a destination mainly for North Americans, and the hotel rates were prohibitive for the vast majority. With our arrival, many Europeans started to visit Jamaica. The destination was a surprising success in Spain<\/b><\/strong>. There had been demand for Jamaica, but it wasn\u2019t until we arrived that people had the confidence, and also the price, that a Spanish company could offer them. \u00a0Today, our hotels attract mainly British guests, followed by German, Spanish and Portuguese, and, of course, also Canadian and American.<\/p>\n

RIU spearheaded the development of Jamaica as a Caribbean centre for tourism<\/h3>\n

The demand was such that, very shortly afterwards, I was already looking for land to build a second hotel<\/b><\/strong>. At that moment, I ran up against the mistrust of local business people, who did not view the arrival of our competition favourably. The president of the country at the time, Mr P. J. Patterson, called me and asked me to tell him who we were and what we wanted to do. I explained our history to him and told him that there was a good chance that all the other major Spanish international chains would start arriving shortly after RIU, because that\u2019s what had happened in other destinations. And that this was going to help Jamaica position itself as a leading destination in the Caribbean<\/b><\/strong>.<\/p>\n

\"Meeting<\/a>

Meeting between Luis Riu and PJ Patterson, the Jamaican president<\/p><\/div>\n

He liked our vision, believed my prediction and gave the green light to the purchase of the land we wanted, which belonged to the state urban development company. Seven years later, Mr Patterson visited Mallorca and told me that everything had turned out as we said at that moment. I\u2019m glad to know that he didn\u2019t regret placing his trust in me.<\/p>\n

RIU and Jamaica: a success story that reaches its 20th<\/sup>\u00a0anniversary<\/h2>\n

Growth in Jamaica was very rapid in the following years: the Riu Negril hotel<\/u><\/a>\u00a0in 2004, the Riu Ocho Rios<\/u><\/a>\u00a0in 2005, Riu Montego Bay<\/u><\/a>\u00a0in 2007, Riu Palace Jamaica<\/u><\/a>\u00a0in 2013 and, lastly, the Riu Reggae<\/u><\/a>\u00a0in 2016.<\/p>\n

\"Luis<\/a>

Luis Riu\u2019s Nomination to the Jamaica Observer\u2019s Business Leader awards in 2009<\/p><\/div>\n

A total of six hotels, in three destinations which together represent 3,340 rooms<\/b><\/strong>. And we have also opted for major renovations. The Riu Tropical Bay became a Riu Palace after its renovation in 2018, while the Riu Ocho Rios opened the new Splash Water Park<\/u><\/a>\u00a0last year after its complete renovation. Our accumulated investment in Jamaica now totals $750 million<\/b><\/strong>. It\u2019s unquestionably one of our main destinations in the Caribbean, along with Dominicana and the Caribbean coast of Mexico, and I see the potential for us to continue growing<\/b><\/strong>.<\/p>\n

\"The<\/a>

The athlete Usain Bolt during his visit to the Riu Ocho Rios hotel in 2009<\/p><\/div>\n

Alejandro S\u00e1nchez, a key piece in RIU\u2019s international expansion in Jamaica<\/h3>\n

One of the major advantages I have in Jamaica is that I have a great professional at the helm, a man who is also a good friend. Alejandro S\u00e1nchez<\/b><\/strong>\u00a0is the Director of Regional Operations for the English-speaking Caribbean and the United States. He has many, many years of experience in the sector and in the company. He started to work at the Riu Caballero hotel in Palma in 1974! \u00a0He left the Canary Islands to take charge of the English-speaking Caribbean because, when we opened the Riu Ocho Rios hotel, I decided that Jamaica needed separate management from Mexico and the rest of the Caribbean. So, Rafael Exp\u00f3sito<\/u><\/a>\u00a0handed him the reins, and Alejandro S\u00e1nchez started to manage Jamaica, as well as the hotels in Florida and Bahamas.<\/p>\n

\"Luis<\/a>

Luis Riu, the CEO of Riu Hotels & Resorts, with Alejandro S\u00e1nchez, head of Operations in the English-speaking Caribbean<\/p><\/div>\n

And it was an excellent decision. Alejandro has a very warm and open personality that is perfect for the Anglo-Saxon world. Wherever he goes, he greets the entire staff with open arms. They aren\u2019t accustomed to seeing a senior executive this accessible and open to helping. And that disarms them and turns them into very loyal collaborators. Managing people is very difficult, managing people from different cultures is even more difficult, winning over all of them without exception is Alejandro\u2019s talent.<\/p>\n

Jamaica, a great Operations training space for Luis and Roberto Riu<\/h3>\n
\"Luis<\/a>

Luis and Roberto Riu Rodr\u00edguez, sons of Luis Riu G\u00fcell, CEO of RIU Hotels & Resorts<\/p><\/div>\n

My sons, a part of the fourth generation of the RIU family, agree with me<\/b><\/strong>, and the two of them have worked closely with him, as well as with Frank Sondern, our representative in the area. Both Luis and Roberto Riu received their training on operations in Jamaica<\/b><\/strong>. In fact, they consider Alejandro their best mentor for all they learned in that period, in which they also visited the hotels in Bahamas and the United States.<\/p>\n

My son Luis Riu did his training in 2017 at the Riu Reggae hotel, and my other son, Roberto, the following year, at the Riu Palace Jamaica. \u201cIt\u2019s a complicated destination for expatriates. They all want to go to Mexico or Punta Cana for the language and the social life, because it\u2019s easier to adapt there. I think that our father wanted to set an example by choosing the destination<\/b><\/strong>\u201d. That\u2019s what my son Luis says, but both agree that they have wonderful memories of their time in Jamaica, \u201cespecially because all the expatriates form a big family. It happens in all destinations, but in Jamaica I think that it\u2019s accentuated, and we truly felt very close\u201d, says Roberto. Both still have friendships from their time in Jamaica. Moreover, they learned a great deal, among other things, to deeply appreciate the country.<\/p>\n

\"Two<\/a>

Two generations of RIU: Luis Riu G\u00fcell and his sons, Roberto and Luis Riu Rodr\u00edguez<\/p><\/div>\n

RIU celebrates the 20th<\/sup>\u00a0anniversary of their landing in Jamaica<\/h2>\n

We have celebrated the 20<\/u>th<\/sup><\/u>\u00a0anniversary of our presence in Jamaica<\/u><\/a>\u00a0with the reopening of the Riu Montego Bay after its major renovation<\/b><\/strong>, one of the sweetest news we have in RIU\u2019s plans for 2021<\/u><\/a>. \u00a0The work took place right in the middle of the explosion of the COVID-19 crisis, and the border closure caught the team working at the hotel by surprise. They were stranded there for six months without even being able to visit their families, in addition to all the restrictions at the local level, curfews and other limitations. Which meant that they didn\u2019t have options for unwinding after work either. That\u2019s why, from here, I want to sincerely thank them for the tremendous effort they made<\/u><\/a>, and I want them to know that I\u2019m aware that this work has been even more difficult than under normal circumstances.<\/p>\n

\"Luis<\/a>

Luis Riu, with the team in charge of the refurbishment works of the Riu Montego Bay in Jamaica<\/p><\/div>\n

Nowadays, Jamaica is opening up to tourism little by little<\/u><\/a>. Each week we see an increase in arrivals of guests from the United States, which is the market in the best position to travel. And that has encouraged us to schedule the reopening of the Riu Reggae and the Riu Palace Tropical Bay for the 1<\/b><\/strong>st<\/b><\/sup><\/strong>\u00a0of May<\/b><\/strong>. We will have to wait a little longer to get back to welcoming our European customers. The vaccine is the key, and the progress of vaccination, slow. As I always say around here, the reactivation, no matter the destination or market, will find us working<\/u><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"The CEO of RIU Hotels & Resorts, Luis Riu, reviews the history of RIU in Jamaica with his sons Luis and Roberto Rodr\u00edguez, as well as with Alejandro S\u00e1nchez, the regional head of Operations for the English-speaking Caribbean and the United States in this 20th anniversary of the chain\u2019s first hotel in that country.","protected":false},"author":3,"featured_media":21537,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1716],"tags":[],"class_list":["post-21521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-luis-riu-en"],"acf":[],"yoast_head":"\n20th Anniversary of RIU Hotels in Jamaica | RIU.com Blog<\/title>\n<meta name=\"description\" content=\"Luis Riu, the 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