{"id":24680,"date":"2022-04-01T09:14:08","date_gmt":"2022-04-01T07:14:08","guid":{"rendered":"https:\/\/www.riu.com\/blog\/?p=24680"},"modified":"2022-04-01T09:14:08","modified_gmt":"2022-04-01T07:14:08","slug":"first-hotel-senegal-luis-riu","status":"publish","type":"post","link":"https:\/\/www.riu.com\/blog\/en\/first-hotel-senegal-luis-riu\/","title":{"rendered":"Luis Riu: \u201cI\u2019m so excited about the opening of the Riu Baobab in Senegal because it is the first step of our adventure in West Africa.\u201d"},"content":{"rendered":"<p>Some of the best opportunities in life appear without much planning. Our <a href=\"\/blog?p=16420\" target=\"_blank\" rel=\"noopener\"><u>project in Senegal<\/u><\/a>\u00a0was the result of luck, being in the right place at the right time and RIU\u2019s maturity, which helps us identify and make the most of these opportunities when they arise. This was the case of <a href=\"https:\/\/www.riu.com\/en\/hotel\/senegal\/pointe-sarene\/hotel-riu-baobab\/\" target=\"_blank\" rel=\"noopener\"><u>Pointe Sar\u00e8ne<\/u><\/a>, where we\u2019re about to inaugurate our first hotel in Senegal, the <a href=\"https:\/\/www.riu.com\/en\/hotel\/senegal\/pointe-sarene\/hotel-riu-baobab\/index.jsp\" target=\"_blank\" rel=\"noopener\"><strong><u>Riu Baobab, our first hotel in Senegal<\/u><\/strong><\/a><strong>.<\/strong><\/p>\n<div id=\"attachment_24681\" style=\"width: 710px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/luis-riu-pre-opening-senegal-1-scaled.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-24681\" class=\"wp-image-24681 size-large\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/luis-riu-pre-opening-senegal-1-700x467.jpg\" alt=\" Luis Riu reflects on the journey up until the inauguration of the first Riu hotel in Senegal, Riu Baobab\" width=\"700\" height=\"467\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/luis-riu-pre-opening-senegal-1-700x467.jpg 700w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/luis-riu-pre-opening-senegal-1-250x167.jpg 250w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/luis-riu-pre-opening-senegal-1-768x512.jpg 768w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/luis-riu-pre-opening-senegal-1-1536x1024.jpg 1536w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/luis-riu-pre-opening-senegal-1-2048x1365.jpg 2048w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/luis-riu-pre-opening-senegal-1-120x80.jpg 120w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><p id=\"caption-attachment-24681\" class=\"wp-caption-text\">Luis Riu reflects on the journey up until the inauguration of the first Riu hotel in Senegal, Riu Baobab.<\/p><\/div>\n<p>I always have a few preferred destinations on my radar, but I never rule out a good offer if it comes up in the right place at the right time. With just a few days to go before the opening, I couldn\u2019t be happier with this mix of circumstances that have produced <strong>an excellent hotel unlike any other in our portfolio or in the area of Senegal<\/strong>, and we have really high hopes.<\/p>\n<h2>Riu Baobab, the beginning of RIU&#8217;s expansion in Senegal and West Africa<\/h2>\n<p>I was negotiating the purchase of a package of assets that included hotels and plots in Cape Verde, as well as a hotel and a plot in Senegal. I passed by the spot where the Riu Baobab now stands when <strong>I went to visit that hotel in Senegal, and I just knew that it was the right place<\/strong>. I looked into it a bit further and found out that it was also for sale. We\u2019ve got on great with the owner Mr Loum right from the beginning and have built a relationship that goes much further than just purchasing a plot of land. He is a businessman who believes that <strong>the country\u2019s future lies in tourism<\/strong>\u00a0and he saw great potential in RIU\u2019s project from the get-go.<\/p>\n<div id=\"attachment_24684\" style=\"width: 810px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/opening-hotel-riu-baobab-senegal-carmen-riu.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-24684\" class=\"wp-image-24684 size-full\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/opening-hotel-riu-baobab-senegal-carmen-riu.jpg\" alt=\"Carmen Riu, owner of the RIU chain, at the event prior to the inauguration of the new Riu Baobab hotel in Senegal with the country\u2019s president, Macky Sall, and other authorities.\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/opening-hotel-riu-baobab-senegal-carmen-riu.jpg 800w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/opening-hotel-riu-baobab-senegal-carmen-riu-250x167.jpg 250w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/opening-hotel-riu-baobab-senegal-carmen-riu-700x466.jpg 700w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/opening-hotel-riu-baobab-senegal-carmen-riu-768x512.jpg 768w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/opening-hotel-riu-baobab-senegal-carmen-riu-120x80.jpg 120w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><p id=\"caption-attachment-24684\" class=\"wp-caption-text\">Members of the government, embassies and other official and social organizations attended the pre-inauguration event held on Monday, March 28. The event was presided over by His Excellency the President of the Republic of Senegal, Macky Sall, and the CEO of RIU Hotels &amp; Resorts, Carmen Riu.<\/p><\/div>\n<p>This is a very exciting adventure for RIU. It\u2019s <strong>our first hotel in West Africa<\/strong>,<strong>\u00a0<\/strong>and<strong>\u00a0<\/strong><a href=\"\/blog?p=23792\" target=\"_blank\" rel=\"noopener\"><u>RIU&#8217;s highlight project in terms of new hotels to be built in 2022<\/u><\/a>, and I think that it has great potential and a very promising future ahead. In fact, <strong>I\u2019m not ruling out the possibility of further growth in Senegal and other nearby countries, even with city hotels<\/strong>. If the Riu Baobab works well, the next step would be to build a Riu Palace hotel in the adjacent plot, which we already own.<\/p>\n<div id=\"metaslider-id-24687\" style=\"max-width: 800px;\" class=\"ml-slider-3-107-0 metaslider metaslider-flex metaslider-24687 ml-slider has-dots-nav ms-theme-default\" role=\"region\" aria-label=\"Galeria fotos obra Riu Baobab en ingl\u00e9s\" data-height=\"610\" data-width=\"800\">\n    <div id=\"metaslider_container_24687\">\n        <div id=\"metaslider_24687\" class=\"flexslider\">\n            <ul class='slides'>\n                <li style=\"display: block; width: 100%;\" class=\"slide-24691 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-03-31 15:18:12\" data-filename=\"land-hotel-riu-baobab-senegal-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/land-hotel-riu-baobab-senegal-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Land in Pointe Sar\u00e8ne, Senegal, where the Hotel Riu Baobab has been built, after the first excavation of the land.\" class=\"slider-24687 slide-24691 msDefaultImage\" title=\"Gland-hotel-riu-baobab-senegal\" \/><div class=\"caption-wrap\"><div class=\"caption\">Land in Pointe Sar\u00e8ne, Senegal, where the Hotel Riu Baobab has been built, after the first excavation of the land.<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-24695 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-03-31 15:19:27\" data-filename=\"hotel-riu-baobab-senegal-construction-1-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/hotel-riu-baobab-senegal-construction-1-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Initial construction work for the Hotel Riu Baobab in Senegal\" class=\"slider-24687 slide-24695 msDefaultImage\" title=\"hotel-riu-baobab-senegal-construction-1\" \/><div class=\"caption-wrap\"><div class=\"caption\">Initial construction work for the Hotel Riu Baobab in Senegal.<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-24699 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-03-31 15:20:20\" data-filename=\"hotel-riu-baobab-senegal-construction-2-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/hotel-riu-baobab-senegal-construction-2-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Progress of the construction works of the Hotel Riu Baobab en Senegal (phase 1)\" class=\"slider-24687 slide-24699 msDefaultImage\" title=\"hotel-riu-baobab-senegal-construction-2\" \/><div class=\"caption-wrap\"><div class=\"caption\">Progress of the construction works of the Hotel Riu Baobab en Senegal (phase 1).<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-24703 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-03-31 15:21:15\" data-filename=\"hotel-riu-baobab-senegal-construction-3-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/hotel-riu-baobab-senegal-construction-3-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Progress of the construction works of the Hotel Riu Baobab in Senegal (phase 2)\" class=\"slider-24687 slide-24703 msDefaultImage\" title=\"hotel-riu-baobab-senegal-construction-3\" \/><div class=\"caption-wrap\"><div class=\"caption\">Progress of the construction works of the Hotel Riu Baobab in Senegal (phase 2).<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-24708 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-03-31 15:26:22\" data-filename=\"hotel-riu-baobab-senegal-construction-site-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/hotel-riu-baobab-senegal-construction-site-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Construction work on the Hotel Riu Baobab in Pointe Sar\u00e8ne and landscape of Senegal\" class=\"slider-24687 slide-24708 msDefaultImage\" title=\"&nbsp;hotel-riu-baobab-senegal-construction-site\" \/><div class=\"caption-wrap\"><div class=\"caption\">Construction work on the Hotel Riu Baobab in Pointe Sar\u00e8ne and landscape of Senegal.<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-24712 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-03-31 15:27:31\" data-filename=\"hotel-riu-baobab-facilities-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/hotel-riu-baobab-facilities-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Hotel Riu Baobab facilities under construction in Senegal: buildings and swimming pool area\" class=\"slider-24687 slide-24712 msDefaultImage\" title=\"hotel-riu-baobab-facilities\" \/><div class=\"caption-wrap\"><div class=\"caption\">Hotel Riu Baobab facilities under construction in Senegal: buildings and swimming pool area.<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-24716 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-03-31 15:28:21\" data-filename=\"hotel-riu-baobab-facilities-3-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/hotel-riu-baobab-facilities-3-800x610.jpg\" height=\"610\" width=\"800\" alt=\"General view of the facilities under construction of the Hotel Riu Baobab in Senegal\" class=\"slider-24687 slide-24716 msDefaultImage\" title=\"hotel-riu-baobab-facilities-3\" \/><div class=\"caption-wrap\"><div class=\"caption\">General view of the facilities under construction of the Hotel Riu Baobab in Senegal.<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-24720 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-03-31 15:29:14\" data-filename=\"hotel-riu-baobab-obras-gardens-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/hotel-riu-baobab-obras-gardens-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Garden are of the Hotel Riu Baobab, in Senegal, during the construction works\" class=\"slider-24687 slide-24720 msDefaultImage\" title=\"hotel-riu-baobab-obras-gardens\" \/><div class=\"caption-wrap\"><div class=\"caption\">Garden are of the Hotel Riu Baobab, in Senegal, during the construction works.<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-24724 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-03-31 15:31:08\" data-filename=\"hotel-riu-baobab-construction-beach-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/hotel-riu-baobab-construction-beach-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Construction of the Hotel Riu Baobab on the beachfront in Senegal\" class=\"slider-24687 slide-24724 msDefaultImage\" title=\"&nbsp;hotel-riu-baobab-construction-beach\" \/><div class=\"caption-wrap\"><div class=\"caption\">Construction of the Hotel Riu Baobab on the beachfront in Senegal.<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-24728 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-03-31 15:32:21\" data-filename=\"hotel-riu-baobab-pointe-sarene-3-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/hotel-riu-baobab-pointe-sarene-3-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Pointe Sar\u00e8ne, in Senegal, tourist area where the new Hotel Riu Baobab is being built\" class=\"slider-24687 slide-24728 msDefaultImage\" title=\"hotel-riu-baobab-pointe-sarene\" \/><div class=\"caption-wrap\"><div class=\"caption\">Pointe Sar\u00e8ne, in Senegal, tourist area where the new Hotel Riu Baobab is being built.<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-24732 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-03-31 15:41:55\" data-filename=\"hotel-riu-baobab-main-facade-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/hotel-riu-baobab-main-facade-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Main facade of the Hotel Riu Baobab in Senegal  \u00a0\" class=\"slider-24687 slide-24732 msDefaultImage\" title=\"hotel-riu-baobab-main-facade\" \/><div class=\"caption-wrap\"><div class=\"caption\">Main facade of the Hotel Riu Baobab in Senegal.\n\n\u00a0<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-24736 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-03-31 15:42:57\" data-filename=\"luis-riu-construction-hotel-riu-baobab-senegal-scaled-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/luis-riu-construction-hotel-riu-baobab-senegal-scaled-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Luis Riu, CEO of RIU Hotels &amp; Resorts, with the team that has led the construction of the Hotel Riu Baobab in Senegal\" class=\"slider-24687 slide-24736 msDefaultImage\" title=\"luis-riu-construction-hotel-riu-baobab-senegal\" \/><div class=\"caption-wrap\"><div class=\"caption\">Luis Riu, CEO of RIU Hotels &amp; Resorts, with the team that has led the construction of the Hotel Riu Baobab in Senegal.<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-24740 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-03-31 15:43:55\" data-filename=\"luis-riu-land-senegal-hotel-riu-baobab-scaled-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/luis-riu-land-senegal-hotel-riu-baobab-scaled-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Luis Riu, CEO of RIU Hotels &amp; Resorts, witnesses the first excavations for the construction of the Hotel Riu Baobab in Senegal\" class=\"slider-24687 slide-24740 msDefaultImage\" title=\"luis-riu-land-senegal-hotel-riu-baobab\" \/><div class=\"caption-wrap\"><div class=\"caption\">Luis Riu, CEO of RIU Hotels &amp; Resorts, witnesses the first excavations for the construction of the Hotel Riu Baobab in Senegal.<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-24744 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-03-31 15:44:36\" data-filename=\"luis-riu-construction-team-hotel-riu-baobab-senegal-2-scaled-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/luis-riu-construction-team-hotel-riu-baobab-senegal-2-scaled-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Luis Riu, CEO of RIU Hotels &amp; Resorts, with several members of the team involved in the construction of the Hotel Riu Baobab in Senegal\" class=\"slider-24687 slide-24744 msDefaultImage\" title=\"luis-riu-construction-team-hotel-riu-baobab-senegal-2\" \/><div class=\"caption-wrap\"><div class=\"caption\">Luis Riu, CEO of RIU Hotels &amp; Resorts, with several members of the team involved in the construction of the Hotel Riu Baobab in Senegal.<\/div><\/div><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<h3>RIU, a pioneer hotel group in incorporating new destinations to its offering<\/h3>\n<p>When you visit the continent, you realise that it has an extraordinary magnetism, and <strong>RIU is a pioneering hotel group in undertaking new international destinations<\/strong>, and as evidence, my sister, Carmen Riu, and I have been recognized with the Hosteltur Award for Tourism Personality in 2021. When I saw all the amazing baobab trees en route to the hotel, I knew that it would be named after Senegal\u2019s national tree. In fact, we applied for a licence to transplant 25 of these majestic trees to the hotel\u2019s garden in honour of this national symbol.<\/p>\n<div id=\"attachment_24745\" style=\"width: 710px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/luis-riu-baobab-tree-senegal-scaled.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-24745\" class=\"wp-image-24745 size-large\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/luis-riu-baobab-tree-senegal-700x525.jpg\" alt=\"Luis Riu, CEO of RIU Hotels &amp; Resorts, next to baobab, Senegal\u2019s national tree\" width=\"700\" height=\"525\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/luis-riu-baobab-tree-senegal-700x525.jpg 700w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/luis-riu-baobab-tree-senegal-250x188.jpg 250w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/luis-riu-baobab-tree-senegal-768x576.jpg 768w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/luis-riu-baobab-tree-senegal-1536x1152.jpg 1536w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/luis-riu-baobab-tree-senegal-2048x1536.jpg 2048w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/luis-riu-baobab-tree-senegal-120x90.jpg 120w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><p id=\"caption-attachment-24745\" class=\"wp-caption-text\">Luis Riu, CEO of RIU Hotels &amp; Resorts, next to baobab, Senegal\u2019s national tree.<\/p><\/div>\n<h2>Good prospects for RIU in Senegal with European and local clients<\/h2>\n<p>I\u2019m certain that our traditional customers will be very enthusiastic about this new hotel. In fact, at first our tour operator partners had planned to start operations in the winter, but now they are going to begin charter flights or blocked seats at the operator\u2019s risk on scheduled flights\u00a0from <strong>Belgium, Holland, Spain, the Czech Republic, Portugal, Luxembourg and Slovakia<\/strong>\u00a0starting in summer. Charter flights from the <strong>United Kingdom and Germany<\/strong>\u00a0will begin in winter.<\/p>\n<p>Dakar is an amazing city that already has many scheduled flight connections, but RIU\u2019s arrival will also bring the start of charter flights and we think that this will be highly beneficial for the destination. For the moment, this has allowed us to forecast <strong>an average occupancy rate of 70% by the end of 2022, which will gradually increase to around 90% by the end of 2024<\/strong>. A good customer mix in which the <strong>local market<\/strong>\u00a0plays an important role will be fundamental. \u00a0That\u2019s why we\u2019ve added a convention centre to the hotel, with five rooms that are fully equipped with the latest technology. We hope that our hotel is the venue of choice for events and incentive trips held by local companies, as well as family celebrations.<\/p>\n<p><strong>RIU\u2019s all-inclusive service<\/strong>\u00a0will be a key aspect to meet the demands of both our European guests and local customers. The hotel will offer a comprehensive package of products that includes:<\/p>\n<ul>\n<li>522 rooms<\/li>\n<li>5 restaurants<\/li>\n<li>4 bars<\/li>\n<li>5 swimming pools<\/li>\n<li>Water park<\/li>\n<li>Spa<\/li>\n<li>Nightclub<\/li>\n<\/ul>\n<p>All in an amazing <strong>beachfront location just 100 kilometres from Dakar and 48 kilometres from the airport<\/strong>. No other hotel in the area can match its importance or the range of services on offer.<\/p>\n<div id=\"metaslider-id-24748\" style=\"max-width: 800px;\" class=\"ml-slider-3-107-0 metaslider metaslider-flex metaslider-24748 ml-slider has-dots-nav ms-theme-default\" role=\"region\" aria-label=\"Fotos Riu Baobab Hotel EN\" data-height=\"610\" data-width=\"800\">\n    <div id=\"metaslider_container_24748\">\n        <div id=\"metaslider_24748\" class=\"flexslider\">\n            <ul class='slides'>\n                <li style=\"display: block; width: 100%;\" class=\"slide-24763 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-03-31 15:47:58\" data-filename=\"hotel-riu-baobab-senegal-general-view-588x449.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/hotel-riu-baobab-senegal-general-view-588x449.jpg\" height=\"610\" width=\"800\" alt=\"General aerial view of the complex of the new Hotel Riu Baobab in Senegal\" class=\"slider-24748 slide-24763 msDefaultImage\" title=\"hotel-riu-baobab-senegal-general-view\" \/><div class=\"caption-wrap\"><div class=\"caption\">General aerial view of the complex of the new Hotel Riu Baobab in Senegal.<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-24762 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-03-31 15:47:58\" data-filename=\"hotel-riu-baobab-senegal-swimming-pools-588x449.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/hotel-riu-baobab-senegal-swimming-pools-588x449.jpg\" height=\"610\" width=\"800\" alt=\"\u00a0Swimming pool area of the new Hotel Riu Baobab in Senegal\" class=\"slider-24748 slide-24762 msDefaultImage\" title=\"\u00a0hotel-riu-baobab-senegal-swimming-pools\" \/><div class=\"caption-wrap\"><div class=\"caption\">\u00a0Swimming pool area of the new Hotel Riu Baobab in Senegal.<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-24764 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-03-31 15:47:58\" data-filename=\"hotel-riu-baobab-senegal-reception-699x533.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/hotel-riu-baobab-senegal-reception-699x533.jpg\" height=\"610\" width=\"800\" alt=\"Reception of the Hotel Riu Baobab in Senegal\" class=\"slider-24748 slide-24764 msDefaultImage\" title=\"hotel-riu-baobab-senegal-reception\" \/><div class=\"caption-wrap\"><div class=\"caption\">Reception of the Hotel Riu Baobab in Senegal.<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-24761 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-03-31 15:47:58\" data-filename=\"hotel-riu-baobab-lobby-2-699x533.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/hotel-riu-baobab-lobby-2-699x533.jpg\" height=\"610\" width=\"800\" alt=\"Lobby of the Hotel Riu Baobab in Senegal\" class=\"slider-24748 slide-24761 msDefaultImage\" title=\"\u00a0hotel-riu-baobab-lobby\" \/><div class=\"caption-wrap\"><div class=\"caption\">Lobby of the Hotel Riu Baobab in Senegal.<\/div><\/div><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<h2>RIU\u2019s\u00a0arrival in Senegal, an exciting project<\/h2>\n<p>In many ways the project is similar to the <a href=\"\/blog?p=23217\" target=\"_blank\" rel=\"noopener\"><u>opening of our first hotels in Cape Verde<\/u><\/a>, and not just because of the relatively short distance between the two countries. At the time, we relied on <strong>employees from our hotels in the Canary Islands<\/strong>\u00a0who were highly experienced and well versed in the RIU service philosophy. They ran the departments of the first hotels in Cape Verde to train and guide local employees.<\/p>\n<h3>A predominantly Senegalese workforce that will reach a total of 500 workers<\/h3>\n<p>Today, 17 years after the opening of the first hotel on the <a href=\"https:\/\/www.riu.com\/en\/hotel\/cape-verde\/island-of-sal\/\" target=\"_blank\" rel=\"noopener\"><u>island of Sal<\/u><\/a>, <strong>all of the bosses at our six hotels in the country are from Cape Verde<\/strong>. <a href=\"\/blog?p=23580\" target=\"_blank\" rel=\"noopener\"><u>F\u00e9lix Casado<\/u><\/a>\u00a0has selected 50 of these highly experienced professionals who want to develop their career, mostly from the <a href=\"https:\/\/www.riu.com\/en\/hotel\/cape-verde\/boa-vista\/clubhotel-riu-karamboa\/\" target=\"_blank\" rel=\"noopener\"><u>Riu Karamboa<\/u><\/a>\u00a0and <a href=\"https:\/\/www.riu.com\/en\/hotel\/cape-verde\/boa-vista\/hotel-riu-touareg\/\" target=\"_blank\" rel=\"noopener\"><u>Riu Touareg<\/u><\/a>, and they have already moved to Senegal to take on management and leadership positions in the new hotel. They will be in charge of training the rest of the team, which will include <strong>500 people<\/strong>\u00a0when the hotel is working at full power.<\/p>\n<div id=\"attachment_24765\" style=\"width: 602px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/management-team-riu-baobab.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-24765\" class=\"wp-image-24765 size-full\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/management-team-riu-baobab.jpg\" alt=\"Management team of the new Hotel Riu Baobab in Senegal (Antonio Forn\u00e9s and Mohamed Naoui) with F\u00e9lix Casado, managing director of RIU.\" width=\"592\" height=\"527\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/management-team-riu-baobab.jpg 592w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/management-team-riu-baobab-250x223.jpg 250w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/management-team-riu-baobab-120x107.jpg 120w\" sizes=\"auto, (max-width: 592px) 100vw, 592px\" \/><\/a><p id=\"caption-attachment-24765\" class=\"wp-caption-text\">Antonio Forn\u00e9s, regional delegate ; F\u00e9lix Casado, managing director of RIU; and Mohamed Naoui manager of the Riu Baobab. They have been with RIU for many years and have been involved in this adventure since its beginnings. They have seen the construction progress, have worked to build the team and are now on the threshold of the inauguration that kicks off the RIU adventure in Senegal.<\/p><\/div>\n<div id=\"attachment_24768\" style=\"width: 710px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/operations-team-riu-baobab-luis-riu.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-24768\" class=\"wp-image-24768 size-large\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/operations-team-riu-baobab-luis-riu-700x466.jpg\" alt=\"The Operations team of the new Hotel Riu Baobab in Senegal with Luis Riu, CEO of the hotel chain\" width=\"700\" height=\"466\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/operations-team-riu-baobab-luis-riu-700x466.jpg 700w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/operations-team-riu-baobab-luis-riu-250x167.jpg 250w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/operations-team-riu-baobab-luis-riu-768x512.jpg 768w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/operations-team-riu-baobab-luis-riu-120x80.jpg 120w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/operations-team-riu-baobab-luis-riu.jpg 800w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><p id=\"caption-attachment-24768\" class=\"wp-caption-text\">Up to 50 employees from hotels in Cape Verde have opted to take on positions of greater responsibility at the Senegal hotel to train new team members and ensure that RIU\u2019s service philosophy is maintained.<\/p><\/div>\n<p><strong>Hiring employees<\/strong>\u00a0is a delicate and lengthy process. We have spent two years getting to know the area and schools, making visits and spreading the word. We always say that staff define the customer experience, and this is so true. It\u2019s so important to find people with the talent, character and commitment to service that\u2019s needed to work in our hotels, people with an open mindset that are keen to learn RIU\u2019s ways of doing things and grow within the company. We are very lucky to have <strong>Ramatoulaye Mbacke as head of Human Resources<\/strong>\u00a0there, and she has played a very important role in this process as a local professional who is well acquainted with the situation in the country.<\/p>\n<div id=\"attachment_24771\" style=\"width: 810px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/human-resources-hotel-riu-baobab-senegal.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-24771\" class=\"wp-image-24771 size-full\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/human-resources-hotel-riu-baobab-senegal.jpg\" alt=\"Ignacio Rubio, regional HR Director, and Ramatoulaye Mbacke, head of Human Resources in Senegal for RIU Hotels &amp; Resorts\" width=\"800\" height=\"498\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/human-resources-hotel-riu-baobab-senegal.jpg 800w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/human-resources-hotel-riu-baobab-senegal-250x156.jpg 250w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/human-resources-hotel-riu-baobab-senegal-700x436.jpg 700w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/human-resources-hotel-riu-baobab-senegal-768x478.jpg 768w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/03\/human-resources-hotel-riu-baobab-senegal-120x75.jpg 120w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><p id=\"caption-attachment-24771\" class=\"wp-caption-text\">Ignacio Rubio, regional HR director, and Ramatoulaye Mbacke, head of Human Resources in Senegal, responsable for selecting the staff for the opening of the new Riu Baobab.<\/p><\/div>\n<h3>100% local suppliers for Riu Baobab<\/h3>\n<p>Another essential factor in providing a good service is <strong>finding suppliers<\/strong>, which is also a long and complex process. When you arrive in a new destination, there are all kinds of surprises waiting for you. Until you start operating, you have no idea how things are going to turn out.\u00a0It\u2019s an unavoidable adjustment process that we have to go through in every country and each situation is different. The international circumstances are highly complex right now due to raw material shortages and price increases in goods and transport costs; yet another difficulty on top of the challenges that the Purchasing team has had to overcome.<\/p>\n<p><strong>All of our providers in Senegal are local<\/strong>. Obviously some products are imported, but always through our Senegalese partners. The country offers a wide range of local products, such as fish, meat, milk, eggs or fruit and vegetables during the rainy season. The beer and textiles at the hotel are also locally produced, including staff uniforms.<\/p>\n<h2>April 8th, 2022: opening date of the new Riu Baobab in Senegal<\/h2>\n<p>We bought the plot in May 2019 and work started on 7 January 2020. Despite the pandemic, we have managed to get everything ready for the <strong>inauguration on 8 April 2022<\/strong>. It has been an amazing journey that began two and a half years ago and is about to come to an end after having overcome a whole host of challenges.<\/p>\n<p><strong>Senegal\u2019s tourism sector<\/strong>\u00a0is making a strong comeback after the pandemic thanks to support from the authorities, local industry and projects like ours, which we hope will be a source of prosperity and growth in a 2022 that looks promising for RIU. We will put all our expertise and all our efforts into our work.<\/p>\n","protected":false},"excerpt":{"rendered":"April 8, 2022 is the date set for the official opening of the Riu Baobab, the first RIU Hotels &#038; Resorts hotel in Senegal and West Africa. Luis Riu, CEO of the chain, reveals some of the secrets of one of the most anticipated openings of the year in the global tourism sector.","protected":false},"author":3,"featured_media":24298,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1716],"tags":[],"class_list":["post-24680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-luis-riu-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luis Riu: \u201cI\u2019m so excited about the opening of the Riu Baobab in Senegal because it is the first step of our adventure in West Africa.\u201d - RIU.com | Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.riu.com\/blog\/en\/first-hotel-senegal-luis-riu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luis Riu: \u201cI\u2019m so excited about the opening of the Riu Baobab in Senegal because it is the first step of our adventure in West Africa.\u201d - RIU.com | Blog\" \/>\n<meta property=\"og:description\" content=\"April 8, 2022 is the date set for the official opening of the Riu Baobab, the first RIU Hotels &amp; Resorts hotel in Senegal and West Africa. 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