{"id":25272,"date":"2022-07-07T16:50:52","date_gmt":"2022-07-07T14:50:52","guid":{"rendered":"https:\/\/www.riu.com\/blog\/?p=25272"},"modified":"2022-07-07T16:59:03","modified_gmt":"2022-07-07T14:59:03","slug":"we-are-happy-and-very-proud-to-announce-that","status":"publish","type":"post","link":"https:\/\/www.riu.com\/blog\/en\/we-are-happy-and-very-proud-to-announce-that\/","title":{"rendered":"RIU Hotels is now in the metaverse"},"content":{"rendered":"

The Hotel Riu Plaza Espa\u00f1a has just become the first hotel in Spain to open in the metaverse! With this groundbreaking project, the hotel chain becomes one of the first to explore the opportunities this new technology has to offer. And it does so in a very attractive way. Have you ever experienced the sensation of vertigo when crossing its glass walkway or looking out onto its balcony suspended 100 meters above the ground? \u00a0Well, now you can, wherever you are, thanks to virtual reality. Want to learn more?<\/p>\n

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Perhaps many of you are wondering<\/i><\/b><\/em><\/strong> <\/i><\/b> what the metaverse is<\/i><\/b><\/em><\/strong> ?<\/i><\/b><\/em><\/strong><\/h2>\n

At RIU, we have no doubt whatsoever that the metaverse is an emerging tool with great potential, one destined to become the future digital presence of brands and people. The metaverse is an evolution of today’s internet, Internet 3.0, with the special quality that it’s immersive<\/em> and not just a window display. There is still a long road ahead before the enormous growth and democratization of this technology can take place, as was the case at the time with the World Wide Web<\/em> and social networks. With this philosophy in mind, RIU has established its presence in the metaverse with this iconic hotel in Madrid.<\/p>\n