{"id":25489,"date":"2022-07-12T09:18:57","date_gmt":"2022-07-12T07:18:57","guid":{"rendered":"https:\/\/www.riu.com\/blog\/?p=25489"},"modified":"2022-07-12T15:57:59","modified_gmt":"2022-07-12T13:57:59","slug":"25-anniversary-riu-hotels-mexico","status":"publish","type":"post","link":"https:\/\/www.riu.com\/blog\/en\/25-anniversary-riu-hotels-mexico\/","title":{"rendered":"Luis Riu: \u201cWe are celebrating RIU\u00b4s 25th anniversary in Mexico with 22 hotels and thousands of reasons to be grateful\u201d"},"content":{"rendered":"<p>I <strong>first visited the Mexican Caribbean in 1987<\/strong>\u00a0and it was ten years before the <a href=\"https:\/\/www.riu.com\/en\/hotel\/mexico\/playa-del-carmen\/hotel-riu-yucatan\/index.jsp\" target=\"_blank\" rel=\"noopener\"><u>Riu Yucatan<\/u><\/a>\u00a0opened, with a multitude of things happening in that time, both personally and business-wise. I fell in love with the place at first sight, but I had to wait before I could open my first hotel there. Once we got the ball rolling though, it was a learning curve to success that still today, <a href=\"https:\/\/www.riu.com\/en\/25-aniversario-riu-mexico\" target=\"_blank\" rel=\"noopener\"><strong>25 years on<\/strong><\/a>, keeps us on our toes. <strong>Mexico is our top destination in all aspects<\/strong>: for the sheer number of rooms, employees and business turnover. Mexico is so important to RIU that I am afraid this article cannot possibly do it justice. But I will try.<\/p>\n<div id=\"attachment_25466\" style=\"width: 710px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-25-aniversario-mexico-scaled.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-25466\" class=\"wp-image-25466 size-large\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-25-aniversario-mexico-700x465.jpg\" alt=\"Luis Riu reviews the 25 years RIU Hotels &amp; Resorts have been present in Mexico\" width=\"700\" height=\"465\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-25-aniversario-mexico-700x465.jpg 700w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-25-aniversario-mexico-250x166.jpg 250w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-25-aniversario-mexico-768x510.jpg 768w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-25-aniversario-mexico-1536x1020.jpg 1536w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-25-aniversario-mexico-2048x1360.jpg 2048w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-25-aniversario-mexico-120x80.jpg 120w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><p id=\"caption-attachment-25466\" class=\"wp-caption-text\">Luis Riu reviews the 25 years RIU Hotels &amp; Resorts have been present in Mexico.<\/p><\/div>\n<p>Because <a href=\"https:\/\/www.travelweek.ca\/news\/riu-says-thank-you-to-mexico-for-25-years-of-partnership\/\" target=\"_blank\" rel=\"noopener\"><u>Mexico is much more than just numbers to the company<\/u><\/a>. We have learnt so much from the people we work with there, and from our suppliers, as well as from our customers. We have evolved our product and perfected our service. <strong>Mexico is one of the leading tourist hubs in the world<\/strong>, and I can still see it has a huge potential for us to learn and improve. This anniversary can only be celebrated with gratitude. I look at Mexico and I see more work and further current, medium- and long-term opportunities.<\/p>\n<p><iframe loading=\"lazy\" title=\"25 a\u00f1os operando los mejores hoteles de M\u00e9xico - RIU Hotels &amp; Resorts\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/VsYl54OlmIo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2>In 1997 RIU opened its first hotel in Mexico<\/h2>\n<p>My first trip to Canc\u00fan was in 1987, with Isabel, before we were even married. From the moment we set foot there I knew immediately that it was a fabulous tourism destination and its beaches, the climate and the cuisine remain etched on my memory. I was captured by its charming villages and people. Shortly <a href=\"\/blog?p=14207\" target=\"_blank\" rel=\"noopener\"><u>afterwards in the history of the RIU chain<\/u><\/a>, when we had to decide <strong>where to open our first international hotel<\/strong>, my father, Luis Riu Bertr\u00e1n, who was at the helm at the time, went for <a href=\"https:\/\/www.riu.com\/en\/hotel\/dominican-republic\/punta-cana\/index.jsp\" target=\"_blank\" rel=\"noopener\"><u>Punta Cana<\/u><\/a>. We opened the Riu Taino, <a href=\"https:\/\/www.riu.com\/en\/hotel\/dominican-republic\/punta-cana\/hotel-riu-naiboa\/index.jsp\" target=\"_blank\" rel=\"noopener\"><u>Riu Naiboa<\/u><\/a>\u00a0and <a href=\"https:\/\/www.riu.com\/en\/hotel\/dominican-republic\/punta-cana\/hotel-riu-palace-macao\/index.jsp\" target=\"_blank\" rel=\"noopener\"><u>Riu Palace Macao<\/u><\/a>\u00a0hotels there soon after. This was all between 1991 and 1995, and that\u2019s when I said <strong>the time had come to head to Mexico<\/strong>.<\/p>\n<div id=\"attachment_25473\" style=\"width: 611px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-25473\" class=\"wp-image-25473 size-full\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-catrinas-mexico.jpg\" alt=\"Luis Riu in Tlaquepaque with the two catrinas that decorate the lobby at the Hotel Riu Palace Mexico since 1999\" width=\"601\" height=\"861\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-catrinas-mexico.jpg 601w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-catrinas-mexico-250x358.jpg 250w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-catrinas-mexico-120x172.jpg 120w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/><p id=\"caption-attachment-25473\" class=\"wp-caption-text\">Luis Riu in Tlaquepaque with the two catrinas that decorate the lobby at the Hotel Riu Palace Mexico since 1999.<\/p><\/div>\n<p>At that time our guests were mainly coming from Germany and other European countries and that\u2019s why <strong>we planned our first hotel in <\/strong><a href=\"https:\/\/www.riu.com\/en\/hotel\/mexico\/playa-del-carmen\/index.jsp\" target=\"_blank\" rel=\"noopener\"><strong><u>Playa del Carmen<\/u><\/strong><\/a>. We thought, and I think we were right, that it was a destination more to their liking, while Canc\u00fan at that point was more of an American favourite. The team travelling with me to Mexico was also positive that it was the right thing to do, and in fact, before we opened the Riu Yucatan, we had already bought the land for the <a href=\"https:\/\/www.riu.com\/en\/hotel\/mexico\/playa-del-carmen\/clubhotel-riu-tequila\/index.jsp\" target=\"_blank\" rel=\"noopener\"><u>Riu Tequila<\/u><\/a>\u00a0and the <a href=\"https:\/\/www.riu.com\/en\/hotel\/mexico\/playa-del-carmen\/hotel-riu-palace-mexico\/index.jsp\" target=\"_blank\" rel=\"noopener\"><u>Riu Palace Mexico<\/u><\/a>.<\/p>\n<div id=\"attachment_25300\" style=\"width: 710px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-hotel-riu-palace-riviera-maya-scaled.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-25300\" class=\"wp-image-25300 size-large\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-hotel-riu-palace-riviera-maya-700x465.jpg\" alt=\"Luis Riu speaks to his team during the construction works of the Hotel Riu Palace Riviera Maya\" width=\"700\" height=\"465\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-hotel-riu-palace-riviera-maya-700x465.jpg 700w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-hotel-riu-palace-riviera-maya-250x166.jpg 250w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-hotel-riu-palace-riviera-maya-768x510.jpg 768w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-hotel-riu-palace-riviera-maya-1536x1020.jpg 1536w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-hotel-riu-palace-riviera-maya-2048x1360.jpg 2048w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-hotel-riu-palace-riviera-maya-120x80.jpg 120w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><p id=\"caption-attachment-25300\" class=\"wp-caption-text\">Luis Riu speaks to his team during the construction works of the Hotel Riu Palace Riviera Maya.<\/p><\/div>\n<p>The tour operators visiting us there also saw it in the same way. The stunning beaches, climate, music, food, excellent service&#8230; an unbeatable combination. And that\u2019s how it happened. <strong>Ever since we opened that first hotel in 1997, we have continued to grow in Mexico<\/strong>.<\/p>\n<div id=\"metaslider-id-25501\" style=\"max-width: 800px;\" class=\"ml-slider-3-107-0 metaslider metaslider-flex metaslider-25501 ml-slider has-dots-nav ms-theme-default\" role=\"region\" aria-label=\"Fotos antoguas EN\" data-height=\"610\" data-width=\"800\">\n    <div id=\"metaslider_container_25501\">\n        <div id=\"metaslider_25501\" class=\"flexslider\">\n            <ul class='slides'>\n                <li style=\"display: block; width: 100%;\" class=\"slide-25502 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:13:26\" data-filename=\"hotel-riu-palace-las-americas-cancun-mexico-archivo-scaled-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/hotel-riu-palace-las-americas-cancun-mexico-archivo-scaled-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Outside view of the Hotel Riu Palace Las Americas in the Canc\u00fan hotel district in Mexico, at the very beginning in 2004\" class=\"slider-25501 slide-25502 msDefaultImage\" title=\"hotel-riu-palace-las-americas-cancun-mexico-archivo\" \/><div class=\"caption-wrap\"><div class=\"caption\">Outside view of the Hotel Riu Palace Las Americas in the Canc\u00fan hotel district in Mexico, at the very beginning in 2004.<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25503 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:13:26\" data-filename=\"hotel-riu-palace-mexico-playa-carmen-archivo-scaled-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/hotel-riu-palace-mexico-playa-carmen-archivo-scaled-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Garden area in the Hotel Riu Palace Mexico, after it opened in Playa del Carmen in 1999\" class=\"slider-25501 slide-25503 msDefaultImage\" title=\"hotel-riu-palace-mexico-playa-carmen-archivo\" \/><div class=\"caption-wrap\"><div class=\"caption\">Garden area in the Hotel Riu Palace Mexico, after it opened in Playa del Carmen in 1999.<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25504 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:13:26\" data-filename=\"hotel-riu-tequila-playa-carmen-mexico-entrada-archivo-scaled-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/hotel-riu-tequila-playa-carmen-mexico-entrada-archivo-scaled-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Entrance to the Hotel Riu Tequila in Playa del Carmen, in Mexico, right after it opened in 1998\" class=\"slider-25501 slide-25504 msDefaultImage\" title=\"hotel-riu-tequila-playa-carmen-mexico-entrada-archivo\" \/><div class=\"caption-wrap\"><div class=\"caption\">Entrance to the Hotel Riu Tequila in Playa del Carmen, in Mexico, right after it opened in 1998.<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25505 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:13:26\" data-filename=\"hotel-riu-yucatan-playa-carmen-mexico-entrada-archivo-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/hotel-riu-yucatan-playa-carmen-mexico-entrada-archivo-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Entrance to the Hotel Riu Yucatan in Playa del Carmen, in Mexico, right after it opened in 1997\" class=\"slider-25501 slide-25505 msDefaultImage\" title=\"hotel-riu-yucatan-playa-carmen-mexico-entrada-archivo\" \/><div class=\"caption-wrap\"><div class=\"caption\">Entrance to the Hotel Riu Yucatan in Playa del Carmen, in Mexico, right after it opened in 1997.<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25506 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:13:26\" data-filename=\"hotel-riu-cancun-mexico-exteriores-archivo-scaled-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/hotel-riu-cancun-mexico-exteriores-archivo-scaled-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Front view of the Hotel Riu Cancun, in Mexico, at the very beginning in 2003\" class=\"slider-25501 slide-25506 msDefaultImage\" title=\"hotel-riu-cancun-mexico-exteriores-archivo\" \/><div class=\"caption-wrap\"><div class=\"caption\">Front view of the Hotel Riu Cancun, in Mexico, at the very beginning in 2003.<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25507 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:13:26\" data-filename=\"hotel-riu-jalisco-mexico-exteriores-archivo-scaled-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/hotel-riu-jalisco-mexico-exteriores-archivo-scaled-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Outside view of the Hotel Riu Jalisco, the first RIU hotel in the Pacific coast in Mexico, at the very beginning in 2002\" class=\"slider-25501 slide-25507 msDefaultImage\" title=\"hotel-riu-jalisco-mexico-exteriores-archivo\" \/><div class=\"caption-wrap\"><div class=\"caption\">Outside view of the Hotel Riu Jalisco, the first RIU hotel in the Pacific coast in Mexico, at the very beginning in 2002.<\/div><\/div><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<h2>Hotel Riu Yucatan, in Playa del Carmen, is a reference of expansion<\/h2>\n<p>We had just developed hotels in Punta Cana, where everything was so complicated. There were no roads, no electricity, no running water&#8230; every step we made in the Dominican Republic in those early years of the 90s was such a huge effort. <strong>Arriving in Mexico was amazing. Playacar<\/strong>\u00a0was fully developed: roads with tarmac, telephone lines, drainage, lighting&#8230; and everything had also been tastefully designed with a view to it becoming a great tourism destination. And there we were, next to the <a href=\"https:\/\/www.riu.com\/en\/hotel\/mexico\/cancun\/index.jsp\" target=\"_blank\" rel=\"noopener\"><u>Canc\u00fan hotel district<\/u><\/a>, the top destination in Mexico.<\/p>\n<div id=\"attachment_25336\" style=\"width: 710px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-eduardo-vadillo-jose-maria-sanchis-scaled.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-25336\" class=\"wp-image-25336 size-large\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-eduardo-vadillo-jose-maria-sanchis-700x410.jpg\" alt=\"Luis Riu with Eduardo Vadillo, director of the Gabinete T\u00e9cnico y Obra de Am\u00e9rica, and Jos\u00e9 Mar\u00eda Sanch\u00eds, director of the Departamento de Arquitectura, Ingenier\u00eda y Obra de Am\u00e9rica\" width=\"700\" height=\"410\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-eduardo-vadillo-jose-maria-sanchis-700x410.jpg 700w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-eduardo-vadillo-jose-maria-sanchis-250x146.jpg 250w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-eduardo-vadillo-jose-maria-sanchis-768x449.jpg 768w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-eduardo-vadillo-jose-maria-sanchis-1536x899.jpg 1536w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-eduardo-vadillo-jose-maria-sanchis-2048x1198.jpg 2048w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-eduardo-vadillo-jose-maria-sanchis-120x70.jpg 120w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><p id=\"caption-attachment-25336\" class=\"wp-caption-text\">Luis Riu with Eduardo Vadillo, director of the Gabinete T\u00e9cnico y Obra de Am\u00e9rica, and Jos\u00e9 Mar\u00eda Sanch\u00eds, director of the Departamento de Arquitectura, Ingenier\u00eda y Obra de Am\u00e9rica.<\/p><\/div>\n<p><strong>The first all-inclusive service we offered was in Puerto Plata<\/strong>, at the Riu Merengue, but where we really extended, enhanced and tailored our all-inclusive range was in Mexico. <strong>We opened our first themed restaurants (Mexican and Asian) at the Riu Yucatan<\/strong>. From then on, all of our hotels offered different themed dining options. The same goes for the bars. All customers can be demanding, but Mexican customers want to have their favourite tipples alongside the option to sample local brands, so the drinks menu also grew and became more sophisticated in Mexico.<\/p>\n<h2>RIU widens their offer in Mexico with hotels in new areas<\/h2>\n<p><strong>Mexican customers have been vital in RIU\u2019s success<\/strong>. That\u2019s why it wasn\u2019t long before we opened our <strong>first Pacific-side hotel<\/strong>: the <a href=\"https:\/\/www.riu.com\/en\/hotel\/mexico\/vallarta-riviera-nayarit\/clubhotel-riu-jalisco\/index.jsp\" target=\"_blank\" rel=\"noopener\"><u>Riu Jalisco<\/u><\/a>.<\/p>\n<h3>Riviera Nayarit-Vallarta<\/h3>\n<p>To find <strong>Nuevo Vallarta<\/strong>, we visited the most famous and favourite destinations of travellers from Mexico\u2019s big cities. We really liked what Nayarit was offering so much that we opened the first hotel there in 2002, and added to it with the <a href=\"https:\/\/www.riu.com\/en\/hotel\/mexico\/vallarta-riviera-nayarit\/hotel-riu-vallarta\/index.jsp\" target=\"_blank\" rel=\"noopener\"><u>Riu Vallarta<\/u><\/a>\u00a0and <a href=\"https:\/\/www.riu.com\/en\/hotel\/mexico\/vallarta-riviera-nayarit\/hotel-riu-palace-pacifico\/index.jsp\" target=\"_blank\" rel=\"noopener\"><u>Riu Palace Pacifico<\/u><\/a>\u00a0in 2006 and 2008. <a href=\"https:\/\/www.riu.com\/en\/hotel\/mexico\/vallarta-riviera-nayarit\/index.jsp\" target=\"_blank\" rel=\"noopener\"><u>Nayarit has the authentic Mexican charm<\/u><\/a>\u00a0with its little villages, beaches and lush nature. And its seafood, of course. It is very popular within the country, as well as with international customers who are looking for a less <em>touristy<\/em>\u00a0experience.<\/p>\n<h3>Canc\u00fan<\/h3>\n<p><strong>Canc\u00fan on the other hand, is the country\u2019s main tourism hub<\/strong>. Its unrivalled beaches attract millions of clients from around the world. <strong>US customers<\/strong>\u00a0are very sensitive to distances from the airport and want things to do on their vacations. The hotel has large swimming pools with bars, music and is a hive of activity. Elsewhere there are numerous clubs, bars, restaurants and stores, as well as the possibility of visiting the Mayan pyramids of Tulum or several theme parks. That\u2019s why Canc\u00fan remains unbeatable as a destination.<\/p>\n<h3>Los Cabos<\/h3>\n<p>For me, however, <a href=\"https:\/\/www.riu.com\/en\/hotel\/mexico\/los-cabos\/index.jsp\" target=\"_blank\" rel=\"noopener\"><strong><u>Los Cabos<\/u><\/strong><\/a><strong>\u00a0is the most beautiful place in the Pacific<\/strong>. The Gulf of California, with its impressive vermillion colour, its famous arch, the boats always in and out&#8230; really is idyllic. It is a <strong>popular destination in the United States<\/strong>\u00a0and we pull out all the stops for this market. We broke with our usual pattern of opening first a Classic hotel and then a Riu Palace by going in straight off the bat with the <a href=\"https:\/\/www.riu.com\/en\/hotel\/mexico\/los-cabos\/hotel-riu-palace-cabo-san-lucas\/index.jsp\" target=\"_blank\" rel=\"noopener\"><u>Riu Palace Cabo San Lucas<\/u><\/a>. It worked out well for us. We also realised though that we had to extend the range with a more affordable family option and that\u2019s why we built the <a href=\"https:\/\/www.riu.com\/en\/hotel\/mexico\/los-cabos\/hotel-riu-santa-fe\/index.jsp\" target=\"_blank\" rel=\"noopener\"><u>Riu Santa Fe hotel<\/u><\/a>, which has also proved to be a popular destination with our Mexican guests.<\/p>\n<div id=\"attachment_25340\" style=\"width: 710px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-dj-riu-party-mexico-scaled.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-25340\" class=\"wp-image-25340 size-large\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-dj-riu-party-mexico-700x465.jpg\" alt=\"Luis Riu seen from behind during a Riu Party DJ session, at the Mexican hotels\" width=\"700\" height=\"465\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-dj-riu-party-mexico-700x465.jpg 700w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-dj-riu-party-mexico-250x166.jpg 250w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-dj-riu-party-mexico-768x510.jpg 768w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-dj-riu-party-mexico-1536x1020.jpg 1536w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-dj-riu-party-mexico-2048x1360.jpg 2048w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-dj-riu-party-mexico-120x80.jpg 120w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><p id=\"caption-attachment-25340\" class=\"wp-caption-text\">Luis Riu seen from behind during a Riu Party DJ session, at the Mexican hotels.<\/p><\/div>\n<p><strong>It was at Los Cabos where we first started with the <\/strong><a href=\"https:\/\/www.riu.com\/riu-party\" target=\"_blank\" rel=\"noopener\"><strong><u>Riu Party<\/u><\/strong><\/a><strong>\u00a0idea<\/strong>, the same year that we opened our third hotel there: the <a href=\"https:\/\/www.riu.com\/en\/hotel\/mexico\/los-cabos\/hotel-riu-palace-baja-california\/index.jsp\" target=\"_blank\" rel=\"noopener\"><u>Riu Palace Baja California<\/u><\/a>. Mexico has been groundbreaking for so many reasons. It\u2019s logical because it is our first international destination and we have the product, customers and one of the best teams to try out new service ideas and designs. And in Mexico there is so much talent, professionalism and enthusiasm. It\u2019s easy to <strong>test things out there before standardising them and exporting them to other destinations<\/strong>.<\/p>\n<div id=\"metaslider-id-22439\" style=\"max-width: 800px;\" class=\"ml-slider-3-107-0 metaslider metaslider-flex metaslider-22439 ml-slider has-dots-nav ms-theme-default\" role=\"region\" aria-label=\"LUIS RIU DJ EN\" data-height=\"610\" data-width=\"800\">\n    <div id=\"metaslider_container_22439\">\n        <div id=\"metaslider_22439\" class=\"flexslider\">\n            <ul class='slides'>\n                <li style=\"display: block; width: 100%;\" class=\"slide-22459 ms-image \" aria-roledescription=\"slide\" data-date=\"2021-07-26 09:39:03\" data-filename=\"riu-get-together-party-mexico-2-755x576.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2021\/07\/riu-get-together-party-mexico-2-755x576.jpg\" height=\"610\" width=\"800\" alt=\"Riu Get Together Party at the Riu Hotel Tequila in Mexico, with Luis Riu DJing\" class=\"slider-22439 slide-22459 msDefaultImage\" title=\"riu-get-together-party-mexico\" \/><div class=\"caption-wrap\"><div class=\"caption\">riu-get-together-party-mexico<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-22456 ms-image \" aria-roledescription=\"slide\" data-date=\"2021-07-26 09:39:03\" data-filename=\"dj-luis-riu-mexico-3-755x576.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2021\/07\/dj-luis-riu-mexico-3-755x576.jpg\" height=\"610\" width=\"800\" alt=\"Luis Riu engaging the audience as DJ at the Riu Get Together Party in Mexico\" class=\"slider-22439 slide-22456 msDefaultImage\" title=\"dj-luis-riu-mexico\" \/><div class=\"caption-wrap\"><div class=\"caption\">dj-luis-riu-mexico<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-22457 ms-image \" aria-roledescription=\"slide\" data-date=\"2021-07-26 09:39:03\" data-filename=\"luis-riu-dj-hotel-riu-tequila-1-scaled-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2021\/07\/luis-riu-dj-hotel-riu-tequila-1-scaled-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Luis Riu\u2019s back as he plays his set at the Riu Get Together Party in the Riu Tequila, Mexico\" class=\"slider-22439 slide-22457 msDefaultImage\" title=\"luis-riu-dj-riu-tequila\" \/><div class=\"caption-wrap\"><div class=\"caption\">luis-riu-dj-riu-tequila<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-22458 ms-image \" aria-roledescription=\"slide\" data-date=\"2021-07-26 09:39:03\" data-filename=\"luis-riu-headphones-2-scaled-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2021\/07\/luis-riu-headphones-2-scaled-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Luis Riu wearing his DJ headphones at the Riu Get Together Party at the Riu Hotel Tequila, in Mexico\" class=\"slider-22439 slide-22458 msDefaultImage\" title=\"luis-riu-headphones\" \/><div class=\"caption-wrap\"><div class=\"caption\">luis-riu-headphones<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-22455 ms-image \" aria-roledescription=\"slide\" data-date=\"2021-07-26 09:39:03\" data-filename=\"atmosphere-riu-get-together-party-mexico-4-755x576.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2021\/07\/atmosphere-riu-get-together-party-mexico-4-755x576.jpg\" height=\"610\" width=\"800\" alt=\"An atmosphere of fun at the Riu Get Together Party in the Riu Hotel Tequila in Mexico\" class=\"slider-22439 slide-22455 msDefaultImage\" title=\"atmosphere-riu-get-together-party-mexico\" \/><div class=\"caption-wrap\"><div class=\"caption\">atmosphere-riu-get-together-party-mexico<\/div><\/div><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<p><iframe loading=\"lazy\" title=\"Riu Party, m\u00fasica en directo y espect\u00e1culo - RIU Hotels &amp; Resorts\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/nvGGxyo68E4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3>Mazatl\u00e1n<\/h3>\n<p>And if Los Cabos is all about the US, <a href=\"https:\/\/www.riu.com\/en\/hotel\/mexico\/mazatlan\/index.jsp\" target=\"_blank\" rel=\"noopener\"><u>Mazatl\u00e1n<\/u><\/a>\u00a0is all about the <strong>Mexican domestic market<\/strong>. The \u2018Pearl of the Pacific\u2019 is very special as a stunning, authentic destination. Opening in Mazatl\u00e1n was a tribute to Mexico and its tradition of travelling by road from major cities like <a href=\"https:\/\/www.riu.com\/en\/hotel\/mexico\/guadalajara\/index.jsp\" target=\"_blank\" rel=\"noopener\"><u>Guadalajara<\/u><\/a>.<\/p>\n<h3>Guadalajara, the first Riu Plaza in Mexico<\/h3>\n<p>And going the other way, from our hotels in Nuevo Vallarta, Mazatl\u00e1n and Canc\u00fan was how we came to open our <a href=\"https:\/\/www.riu.com\/en\/hotel\/mexico\/guadalajara\/hotel-riu-plaza-guadalajara\/index.jsp\" target=\"_blank\" rel=\"noopener\"><u>first Riu Plaza hotel in Mexico<\/u><\/a>\u00a0in the <strong>capital of Jalisco, the country\u2019s cultural capital<\/strong>. In Guadalajara we saw the perfect opportunity to offer a modern hotel in the city, with an enormous space for all kinds of conventions and events. We also opted for a skyscraper which, together with the Matute Remus bridge, has become one of the city\u2019s icons.<\/p>\n<div id=\"metaslider-id-25509\" style=\"max-width: 800px;\" class=\"ml-slider-3-107-0 metaslider metaslider-flex metaslider-25509 ml-slider has-dots-nav ms-theme-default\" role=\"region\" aria-label=\"Hoteles ahora EN\" data-height=\"610\" data-width=\"800\">\n    <div id=\"metaslider_container_25509\">\n        <div id=\"metaslider_25509\" class=\"flexslider\">\n            <ul class='slides'>\n                <li style=\"display: block; width: 100%;\" class=\"slide-25510 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:16:34\" data-filename=\"hotel-riu-jalisco-riviera-nayarit-mexico-piscinas-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/hotel-riu-jalisco-riviera-nayarit-mexico-piscinas-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Swimming pools of the Hotel Riu Jalisco in Riviera Nayarit, in Mexico\" class=\"slider-25509 slide-25510 msDefaultImage\" title=\"hotel-riu-jalisco-riviera-nayarit-mexico-piscinas\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25511 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:16:34\" data-filename=\"hotel-riu-latino-costa-mujeres-cancun-mexico-vista-general-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/hotel-riu-latino-costa-mujeres-cancun-mexico-vista-general-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Aerial view, from the sea, of the Hotel Riu Latino in Costa Mujeres, Canc\u00fan, in Mexico\" class=\"slider-25509 slide-25511 msDefaultImage\" title=\"hotel-riu-latino-costa-mujeres-cancun-mexico-vista-general\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25512 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:16:34\" data-filename=\"hotel-riu-lupita-playa-carmen-mexico-vista-aerea-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/hotel-riu-lupita-playa-carmen-mexico-vista-aerea-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Aerial view, of the Hotel Riu Lupita in Playa del Carmen, in Mexico\" class=\"slider-25509 slide-25512 msDefaultImage\" title=\"hotel-riu-lupita-playa-carmen-mexico-vista-aerea\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25513 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:16:34\" data-filename=\"hotel-riu-palace-baja-california-los-cabos-mexico-vista-lateral-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/hotel-riu-palace-baja-california-los-cabos-mexico-vista-lateral-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Side view of the Hotel Riu Palace Baja California in Los Cabos, Mexico\" class=\"slider-25509 slide-25513 msDefaultImage\" title=\"hotel-riu-palace-baja-california-los-cabos-mexico-vista-lateral\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25514 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:16:34\" data-filename=\"hotel-riu-palace-cabo-san-lucas-los-cabos-mexico-general-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/hotel-riu-palace-cabo-san-lucas-los-cabos-mexico-general-800x610.jpg\" height=\"610\" width=\"800\" alt=\"General view of the Hotel Riu Palace Cabo San Lucas in Los Cabos, Mexico\" class=\"slider-25509 slide-25514 msDefaultImage\" title=\"hotel-riu-palace-cabo-san-lucas-los-cabos-mexico-general\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25515 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:16:34\" data-filename=\"hotel-riu-palace-costa-mujeres-cancun-vista-general-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/hotel-riu-palace-costa-mujeres-cancun-vista-general-800x610.jpg\" height=\"610\" width=\"800\" alt=\"General view, from the sea, of the Hotel Riu Palace Costa Mujeres in Canc\u00fan, Mexico\" class=\"slider-25509 slide-25515 msDefaultImage\" title=\"hotel-riu-palace-costa-mujeres-cancun-vista-general\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25516 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:16:34\" data-filename=\"hotel-riu-palace-kukulkan-cancun-piscinas-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/hotel-riu-palace-kukulkan-cancun-piscinas-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Pool area in the Hotel Riu Palace Kukulkan in Canc\u00fan, Mexico\" class=\"slider-25509 slide-25516 msDefaultImage\" title=\"hotel-riu-palace-kukulkan-cancun-piscinas\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25517 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:16:34\" data-filename=\"hotel-riu-palace-las-americas-cancun-mexico-vista-general-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/hotel-riu-palace-las-americas-cancun-mexico-vista-general-800x610.jpg\" height=\"610\" width=\"800\" alt=\"General view from the sea of the Hotel Riu Palace Las Am\u00e9ricas in Canc\u00fan, Mexico\" class=\"slider-25509 slide-25517 msDefaultImage\" title=\"hotel-riu-palace-las-americas-cancun-mexico-vista-general\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25518 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:16:34\" data-filename=\"hotel-riu-palace-mexico-playa-carmen-jardines-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/hotel-riu-palace-mexico-playa-carmen-jardines-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Gardens in the Hotel Riu Palace Mexico in Playa del Carmen\" class=\"slider-25509 slide-25518 msDefaultImage\" title=\"hotel-riu-palace-mexico-playa-carmen-jardines\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25519 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:16:34\" data-filename=\"hotel-riu-palace-pacifico-riviera-nayarit-mexico-jardin-piscinas-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/hotel-riu-palace-pacifico-riviera-nayarit-mexico-jardin-piscinas-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Gardens and swimming pools in the Hotel Riu Palace Pacifico in Riviera Nayarit, Mexico\" class=\"slider-25509 slide-25519 msDefaultImage\" title=\"hotel-riu-palace-pacifico-riviera-nayarit-mexico-jardin-piscinas\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25520 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:16:34\" data-filename=\"hotel-riu-palace-peninsula-cancun-vista-general-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/hotel-riu-palace-peninsula-cancun-vista-general-800x610.jpg\" height=\"610\" width=\"800\" alt=\"General view from the sea of the Hotel Riu Palace Peninsula in Canc\u00fan, Mexico\" class=\"slider-25509 slide-25520 msDefaultImage\" title=\"hotel-riu-palace-peninsula-cancun-vista-general\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25521 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:16:34\" data-filename=\"hotel-riu-palace-riviera-maya-playa-carmen-mexico-general-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/hotel-riu-palace-riviera-maya-playa-carmen-mexico-general-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Facilities at the Hotel Riu Palace Riviera Maya in Playa del Carmen, Mexico\" class=\"slider-25509 slide-25521 msDefaultImage\" title=\"hotel-riu-palace-riviera-maya-playa-carmen-mexico-general\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25522 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:16:34\" data-filename=\"hotel-riu-playacar-playa-carmen-mexico-piscinas-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/hotel-riu-playacar-playa-carmen-mexico-piscinas-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Swimming pools in the Hotel Riu Playacar in Playa del Carmen, Mexico\" class=\"slider-25509 slide-25522 msDefaultImage\" title=\"hotel-riu-playacar-playa-carmen-mexico-piscinas\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25523 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:16:34\" data-filename=\"hotel-riu-plaza-guadalajara-mexico-rascacielos-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/hotel-riu-plaza-guadalajara-mexico-rascacielos-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Skyscraper of the Hotel Riu Plaza in Guadalajara, the first urban hotel built by the RIU chain in Mexico\" class=\"slider-25509 slide-25523 msDefaultImage\" title=\"hotel-riu-plaza-guadalajara-mexico-rascacielos\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25524 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:16:34\" data-filename=\"hotel-riu-santa-fe-los-cabos-mexico-zona-central-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/hotel-riu-santa-fe-los-cabos-mexico-zona-central-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Central pool area at the Hotel Riu Santa Fe in Los Cabos, Mexico\" class=\"slider-25509 slide-25524 msDefaultImage\" title=\"hotel-riu-santa-fe-los-cabos-mexico-zona-central\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25525 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:16:35\" data-filename=\"hotel-riu-tequila-playa-carmen-mexico-vista-aerea-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/hotel-riu-tequila-playa-carmen-mexico-vista-aerea-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Aerial view of the Hotel Riu Tequila in Playa del Carmen, Mexico\" class=\"slider-25509 slide-25525 msDefaultImage\" title=\"hotel-riu-tequila-playa-carmen-mexico-vista-aerea\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25526 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:16:35\" data-filename=\"hotel-riu-vallarta-riviera-nayarit-mexico-general-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/hotel-riu-vallarta-riviera-nayarit-mexico-general-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Front view of the Hotel Riu Vallarta in Riviera Nayarit, Mexico\" class=\"slider-25509 slide-25526 msDefaultImage\" title=\"hotel-riu-vallarta-riviera-nayarit-mexico-general\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25527 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:16:35\" data-filename=\"hotel-riu-yucatan-playa-carmen-mexico-general-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/hotel-riu-yucatan-playa-carmen-mexico-general-800x610.jpg\" height=\"610\" width=\"800\" alt=\"View from the sea of the Hotel Riu Yucatan in Playa del Carmen, Mexico\" class=\"slider-25509 slide-25527 msDefaultImage\" title=\"hotel-riu-yucatan-playa-carmen-mexico-general\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25528 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:16:35\" data-filename=\"hotel-riu-cancun-piscinas-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/hotel-riu-cancun-piscinas-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Pool area at the Hotel Riu Cancun, in Mexico\" class=\"slider-25509 slide-25528 msDefaultImage\" title=\"hotel-riu-cancun-piscinas\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25529 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:16:35\" data-filename=\"hotel-riu-caribe-cancun-mexico-piscinas-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/hotel-riu-caribe-cancun-mexico-piscinas-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Pool area in the Hotel Riu Caribe in Canc\u00fan, Mexico\" class=\"slider-25509 slide-25529 msDefaultImage\" title=\"hotel-riu-caribe-cancun-mexico-piscinas\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25530 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:16:35\" data-filename=\"hotel-riu-dunamar-costa-mujeres-mexico-vista-general-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/hotel-riu-dunamar-costa-mujeres-mexico-vista-general-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Aerial view, from the sea, of the Hotel Riu Dunamar in Costa Mujeres, Canc\u00fan, in Mexico\" class=\"slider-25509 slide-25530 msDefaultImage\" title=\"hotel-riu-dunamar-costa-mujeres-mexico-vista-general\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25531 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:16:35\" data-filename=\"hotel-riu-emerald-bay-mazatlan-mexico-vista-general-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/hotel-riu-emerald-bay-mazatlan-mexico-vista-general-800x610.jpg\" height=\"610\" width=\"800\" alt=\"General view of the Hotel Riu Emerald Bay in Mazatl\u00e1n, Mexico\" class=\"slider-25509 slide-25531 msDefaultImage\" title=\"hotel-riu-emerald-bay-mazatlan-mexico-vista-general\" \/><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<h3>Costa Mujeres, the most recent RIU hotel in Mexico<\/h3>\n<p>Not to mention <strong>Costa Mujeres, which has been our most recent destination<\/strong>, up in a municipality to the north of Canc\u00fan, with an amazing beach and which is working very, very well. We opened the <a href=\"https:\/\/www.riu.com\/en\/hotel\/mexico\/cancun\/hotel-riu-dunamar\/index.jsp\" target=\"_blank\" rel=\"noopener\"><u>Riu Dunamar<\/u><\/a>\u00a0there in 2018 and <a href=\"\/blog?p=23792\" target=\"_blank\" rel=\"noopener\"><u>this year we will be opening our third hotel in the destination<\/u><\/a>.<\/p>\n<div id=\"metaslider-id-25492\" style=\"max-width: 800px;\" class=\"ml-slider-3-107-0 metaslider metaslider-flex metaslider-25492 ml-slider has-dots-nav ms-theme-default\" role=\"region\" aria-label=\"Galeria obras Luis riu en\" data-height=\"610\" data-width=\"800\">\n    <div id=\"metaslider_container_25492\">\n        <div id=\"metaslider_25492\" class=\"flexslider\">\n            <ul class='slides'>\n                <li style=\"display: block; width: 100%;\" class=\"slide-25493 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:09:09\" data-filename=\"luis-riu-obras-riu-palace-riviera-maya-scaled-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-obras-riu-palace-riviera-maya-scaled-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Luis Riu with the workers of the construction of the Hotel Riu Palace Riviera Maya in Mexico\" class=\"slider-25492 slide-25493 msDefaultImage\" title=\"luis-riu-obras-riu-palace-riviera-maya\" \/><div class=\"caption-wrap\"><div class=\"caption\">Luis Riu with the workers of the construction of the Hotel Riu Palace Riviera Maya in Mexico.<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25494 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:09:09\" data-filename=\"luis-riu-responsables-obra-riu-palace-costa-mujeres-mexico-scaled-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-responsables-obra-riu-palace-costa-mujeres-mexico-scaled-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Luis Riu with the people in charge of the construction works of the Hotel Riu Palace Costa Mujeres in Mexico\" class=\"slider-25492 slide-25494 msDefaultImage\" title=\"luis-riu-responsables-obra-riu-palace-costa-mujeres-mexico\" \/><div class=\"caption-wrap\"><div class=\"caption\">Luis Riu with the people in charge of the construction works of the Hotel Riu Palace Costa Mujeres in Mexico.<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25495 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:09:09\" data-filename=\"construccion-hotel-riu-palace-riviera-maya-scaled-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/construccion-hotel-riu-palace-riviera-maya-scaled-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Construction works in the Hotel Riu Palace Riviera Maya in Playa del Carmen, in Mexico\" class=\"slider-25492 slide-25495 msDefaultImage\" title=\"construccion-hotel-riu-palace-riviera-maya\" \/><div class=\"caption-wrap\"><div class=\"caption\">Construction works in the Hotel Riu Palace Riviera Maya in Playa del Carmen, in Mexico.<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25496 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:09:09\" data-filename=\"luis-riu-eduardo-vadillo-riu-palace-riviera-maya-scaled-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-eduardo-vadillo-riu-palace-riviera-maya-scaled-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Luis Riu and Eduardo Vadillo during the construction works of the Hotel Riu Palace Riviera Maya in Playa del Carmen, Mexico\" class=\"slider-25492 slide-25496 msDefaultImage\" title=\"luis-riu-eduardo-vadillo-riu-palace-riviera-maya\" \/><div class=\"caption-wrap\"><div class=\"caption\">Luis Riu and Eduardo Vadillo during the construction works of the Hotel Riu Palace Riviera Maya in Playa del Carmen, Mexico.<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25497 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:09:10\" data-filename=\"luis-riu-final-obras-riu-latino-cancun-scaled-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-final-obras-riu-latino-cancun-scaled-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Luis Riu looks at the floorplans at the end of the construction works of the Hotel Riu Latino in Canc\u00fan, Mexico, in 2022\" class=\"slider-25492 slide-25497 msDefaultImage\" title=\"luis-riu-final-obras-riu-latino-cancun\" \/><div class=\"caption-wrap\"><div class=\"caption\">Luis Riu looks at the floorplans at the end of the construction works of the Hotel Riu Latino in Canc\u00fan, Mexico, in 2022.<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25498 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:09:10\" data-filename=\"luis-riu-obras-riu-latino-cancun-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-obras-riu-latino-cancun-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Luis Riu and his team at the beginning of construction at the Hotel Riu Latino in Canc\u00fan, Mexico, in 2020\" class=\"slider-25492 slide-25498 msDefaultImage\" title=\"luis-riu-obras-riu-latino-cancun\" \/><div class=\"caption-wrap\"><div class=\"caption\">Luis Riu and his team at the beginning of construction at the Hotel Riu Latino in Canc\u00fan, Mexico, in 2020.<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-25499 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-07-11 12:09:10\" data-filename=\"luis-riu-obras-riu-palace-costa-mujeres-mexico-scaled-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-obras-riu-palace-costa-mujeres-mexico-scaled-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Luis Riu with the workers who participated in the construction of the Hotel Riu Palaca Costa Mujeres in Mexico\" class=\"slider-25492 slide-25499 msDefaultImage\" title=\"luis-riu-obras-riu-palace-costa-mujeres-mexico\" \/><div class=\"caption-wrap\"><div class=\"caption\">Luis Riu with the workers who participated in the construction of the Hotel Riu Palaca Costa Mujeres in Mexico.<\/div><\/div><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<h2>Recognition to the team at RIU Hotels &amp; Resorts in Mexico: 25 years of work<\/h2>\n<p>Mexico has been such a vital part of RIU for so many years. It\u2019s a destination that has given us a wealth of opportunities and satisfaction. But what we didn\u2019t know was that it was also going to save us during the most difficult moment that the tourism industry has been through in its history. Thanks to the Mexican government\u2019s open policy we could <strong>open the hotels in Mexico and keep them open from the very start of the Covid-19 pandemic<\/strong>. And that is what has kept the company afloat. \u00a0That\u2019s why we will never tire of saying that we owe Mexico a great deal.<\/p>\n<p>Firstly, in recognition of its talent, from which we have learnt so much:<\/p>\n<ul>\n<li>We have the safest hotels across the Americas, thanks to Mexican professionals, who are particularly good with structural elements. Jos\u00e9 Mar\u00eda Sanch\u00eds leads an outstanding <strong>team of architects, engineers and site personnel <\/strong>for the continent, who have been responsible for the <strong>construction and renovation of almost 50 hotels<\/strong>.<\/li>\n<li>We also look to the Mexican talent heading up the <strong>technical services <\/strong>of numerous hotels across the entire region.<\/li>\n<li>Our product manager staff for <strong>Bars, Restaurants, Entertainment, Reception, Housekeeking and Cuisine <\/strong>in Mexico who are training new RIU professionals in multiple destinations.<\/li>\n<li>We cannot forget about the <strong>Sales, International Call Centre, Admin, Purchases and Human Resources managers<\/strong>\u2026 professionals who are looking after these invisible aspects from Mexico but who are essential for RIU\u2019s operations across the continent.<\/li>\n<li><strong>Hotel and Operations directors <\/strong>who have been with us for years, handling the hectic pace, and taking on substantial refurbishments and new openings in a destination that never stays still.<\/li>\n<li>I especially mention <a href=\"\/blog?p=19823\" target=\"_blank\" rel=\"noopener\"><strong><u>Rafael Exp\u00f3sito <\/u><\/strong><\/a>here, <strong>who led Operations for the country for 20 years<\/strong>.<\/li>\n<\/ul>\n<div id=\"attachment_19800\" style=\"width: 710px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2020\/08\/luis-riu-rafael-exposito.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19800\" class=\"wp-image-19800 size-large\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2020\/08\/luis-riu-rafael-exposito-700x467.jpg\" alt=\"Luis Riu, CEO of RIU Hotels &amp; Resorts, and Rafael Exp\u00f3sito, head of Operations in Mexico for 20 years\" width=\"700\" height=\"467\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2020\/08\/luis-riu-rafael-exposito-700x467.jpg 700w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2020\/08\/luis-riu-rafael-exposito-250x167.jpg 250w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2020\/08\/luis-riu-rafael-exposito-768x512.jpg 768w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2020\/08\/luis-riu-rafael-exposito-120x80.jpg 120w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2020\/08\/luis-riu-rafael-exposito.jpg 1000w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><p id=\"caption-attachment-19800\" class=\"wp-caption-text\">Luis Riu, CEO of RIU Hotels &amp; Resorts, and Rafael Exp\u00f3sito, head of Operations in Mexico for 20 years.<\/p><\/div>\n<div id=\"attachment_25461\" style=\"width: 710px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-agradecimiento-equipo-mexico-scaled.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-25461\" class=\"wp-image-25461 size-large\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-agradecimiento-equipo-mexico-700x465.jpg\" alt=\"Luis Riu thanks the RIU Hotels &amp; Resorts team for their work in Mexico\" width=\"700\" height=\"465\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-agradecimiento-equipo-mexico-700x465.jpg 700w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-agradecimiento-equipo-mexico-250x166.jpg 250w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-agradecimiento-equipo-mexico-768x510.jpg 768w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-agradecimiento-equipo-mexico-1536x1020.jpg 1536w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-agradecimiento-equipo-mexico-2048x1360.jpg 2048w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/07\/luis-riu-agradecimiento-equipo-mexico-120x80.jpg 120w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><p id=\"caption-attachment-25461\" class=\"wp-caption-text\">Luis Riu thanks the RIU Hotels &amp; Resorts team for their work in Mexico.<\/p><\/div>\n<p>To all of you, my most heartfelt gratitude.<\/p>\n<p>And to finish off, special thanks to the <strong>local, state and federal authorities<\/strong>\u00a0for working together with companies to develop their tourism vision. Also to the <strong>CROC<\/strong>, a trade union organisation which has worked to defend the rights of hotel workers and always been willing to reach an agreement. And lastly, to our <strong>suppliers<\/strong>, 95% of whom are Mexican, and who serve RIU in other countries in the region. They have always been able to offer quality and reliability in spite of the fact that we are a demanding client due to the volumes and turnaround times that we need. Many thanks to you all. <strong>We are 25 years into our journey, but it&#8217;s nowhere near over yet. \u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"The Riu Yucatan, in Playa del Carmen, was the first hotel that RIU Hotels &#038; Resorts opened in Mexico. It was inaugurated in 1997, and since then RIU have truly strengthened their presence in this country with 22 active hotels. Luis Riu, the CEO and person responsible for Expansion, reviews the last 25 years.","protected":false},"author":3,"featured_media":25465,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1716],"tags":[],"class_list":["post-25489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-luis-riu-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RIU\u2019s 25 Years in Mexico: 22 Opened Hotels | Blog RIU.com<\/title>\n<meta name=\"description\" content=\"RIU celebrates the 25th anniversary of their first hotel&#039;s opening in Mexico, Riu Yucatan. 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