{"id":26167,"date":"2022-09-29T10:54:28","date_gmt":"2022-09-29T08:54:28","guid":{"rendered":"https:\/\/www.riu.com\/blog\/?p=26167"},"modified":"2022-09-29T10:54:28","modified_gmt":"2022-09-29T08:54:28","slug":"jose-manuel-celdran-personal-assistant-luis-riu","status":"publish","type":"post","link":"https:\/\/www.riu.com\/blog\/en\/jose-manuel-celdran-personal-assistant-luis-riu\/","title":{"rendered":"Luis Riu: \u2018Introducing my closest, most efficient and loyal colleague. Jos\u00e9 Manuel Celdr\u00e1n, my right-hand man\u2019"},"content":{"rendered":"<div id=\"attachment_26168\" style=\"width: 710px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-and-jose-manuel-celdran-scaled.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-26168\" class=\"wp-image-26168 size-large\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-and-jose-manuel-celdran-700x467.jpg\" alt=\"Luis Riu, CEO of RIU Hotels &amp; Resorts, and his personal assistant, Jos\u00e9 Manuel Celdr\u00e1n\" width=\"700\" height=\"467\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-and-jose-manuel-celdran-700x467.jpg 700w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-and-jose-manuel-celdran-250x167.jpg 250w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-and-jose-manuel-celdran-768x512.jpg 768w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-and-jose-manuel-celdran-1536x1024.jpg 1536w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-and-jose-manuel-celdran-2048x1365.jpg 2048w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-and-jose-manuel-celdran-120x80.jpg 120w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><p id=\"caption-attachment-26168\" class=\"wp-caption-text\">Luis Riu, CEO of RIU Hotels &amp; Resorts, and his personal assistant, Jos\u00e9 Manuel Celdr\u00e1n.<\/p><\/div>\n<p>Everyone who works with me, colleagues, suppliers and even my friends and family know him. He\u2019s the one in the know, the one who gets things done, gets in touch, explains and solves problems. Even my mother calls him when she\u2019s got a question! He\u2019s <strong>my right-hand man<\/strong>, the one who turns my ideas and projects into reality by calmly and quickly getting information to the right people. The person who juggles it all to allow my more analogical working style to continue to succeed in a digital, immediate world. <strong>Jos\u00e9 Manuel Celdr\u00e1n, my personal assistant<\/strong>, is all discretion and efficiency. He is invaluable to me.<\/p>\n<p>When I was thinking about who could be the subject of a blog post, I suddenly had a eureka moment: Jos\u00e9 Manuel had to be next. Without him, this machine would not be well-oiled. So, today you\u2019re all going to learn a little bit more about him.<\/p>\n<div id=\"attachment_26171\" style=\"width: 710px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/jose-manuel-celdran-personal-assistant-luis-riu-scaled.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-26171\" class=\"wp-image-26171 size-large\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/jose-manuel-celdran-personal-assistant-luis-riu-700x467.jpg\" alt=\"Jos\u00e9 Manuel Celdr\u00e1n, also known as \u201cFunsi\u201d, personal assistant to Luis Riu, CEO of RIU Hotels &amp; Resorts\" width=\"700\" height=\"467\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/jose-manuel-celdran-personal-assistant-luis-riu-700x467.jpg 700w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/jose-manuel-celdran-personal-assistant-luis-riu-250x167.jpg 250w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/jose-manuel-celdran-personal-assistant-luis-riu-768x512.jpg 768w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/jose-manuel-celdran-personal-assistant-luis-riu-1536x1024.jpg 1536w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/jose-manuel-celdran-personal-assistant-luis-riu-2048x1365.jpg 2048w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/jose-manuel-celdran-personal-assistant-luis-riu-120x80.jpg 120w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><p id=\"caption-attachment-26171\" class=\"wp-caption-text\">Jos\u00e9 Manuel Celdr\u00e1n, also known as \u201cFunsi\u201d, personal assistant to Luis Riu, CEO of RIU Hotels &amp; Resorts.<\/p><\/div>\n<h2>Punta Cana: Jos\u00e9 Manuel Celdr\u00e1n&#8217;s first destination at RIU<\/h2>\n<p>First, I\u2019m going to tell you about his nicknames and monikers. Depending on who is talking to him, he might be called <strong>Jos\u00e9 Manuel, Celdr\u00e1n or Funsi<\/strong>. The latter was the nickname he received shortly after arriving in <a href=\"https:\/\/www.riu.com\/en\/hotel\/dominican-republic\/punta-cana\/index.jsp\"><u>Punta Cana<\/u><\/a>. \u2018Dapper, sporting glasses and a book tucked under my arm, that\u2019s how I arrived at the complex\u2019s Admin Department in 1995. So, two colleagues who loved joking around, Estela Sanz and Sonia Humanes, started calling me \u2018funcionario\u2019 [official]. It began amongst themselves, but given the great, joke-heavy atmosphere, everyone started using the nickname. And soon after, it got shortened to Funsi\u2019, Jos\u00e9 Manuel explains.<\/p>\n<p>Everyone at RIU knows he was in Punta Cana for a few years, five to be exact, and in his own words, they were the best of his career. What no one knows is that Jos\u00e9 Manuel and I didn\u2019t meet there. Celdr\u00e1n came to replace the head of Dominican billing. When he arrived, Riu Taino, <a href=\"https:\/\/www.riu.com\/en\/hotel\/dominican-republic\/punta-cana\/hotel-riu-naiboa\/index.jsp\"><u>Riu Naiboa<\/u><\/a>, and <a href=\"https:\/\/www.riu.com\/en\/hotel\/dominican-republic\/punta-cana\/hotel-riu-palace-macao\/index.jsp\"><u>Riu Palace Macao<\/u><\/a>\u00a0were open, and Riu Melao was about to be inaugurated. I had been there since 1990 and had just transferred to Puerto Plata for the opening of Riu Merengue before heading back to the Head Office in Majorca.<\/p>\n<h3>Head of Administration for Punta Cana for RIU Hotels &amp; Resorts<\/h3>\n<p>\u2018I completed the Spanish Baccalaureate at San Jos\u00e9 Obrero in Palma and, since too few students signed up for the technical drawing course I had selected, I ended up taking the <strong>accounting<\/strong>\u00a0course while completing the baccalaureate. I then began the university entry course but didn\u2019t finish it. Since I was a teenager, I had been working in cafes, and during the summers, I lived with my brother in El Arenal working at clubs\u2019, Jos\u00e9 Manuel remembers. \u2018In 1983, I started working in the administration department of a company that owned a number of clubs in Playa de Palma, and I worked there until RIU made me an offer. The offer came from <strong>Vicente Ferrer Ros<\/strong>, who recently retired as Corporate Administrative Director of RIU. He called to tell me they were looking for a <strong>head of administration in Punta Cana<\/strong>\u2019.<\/p>\n<p>Jos\u00e9 Manuel seized that opportunity. I have always said that we worked hard in Punta Cana, but we also played hard. He can attest to this. \u2018That opportunity arrived at the perfect time. I had a second youth there. When I arrived, I worked on an amazing team with people like Enrique Vargas, Juan Antonio Medina, and Fernando Ferrera; Juan Carlos Garc\u00eda joined shortly thereafter. Though <strong>we worked around the clock, we also had a great time<\/strong>. The work environment was great\u2019, Jos\u00e9 Manuel says about those years.<\/p>\n<div id=\"metaslider-id-26174\" style=\"max-width: 800px;\" class=\"ml-slider-3-107-0 metaslider metaslider-flex metaslider-26174 ml-slider has-dots-nav ms-theme-default\" role=\"region\" aria-label=\"Celdran EN\" data-height=\"610\" data-width=\"800\">\n    <div id=\"metaslider_container_26174\">\n        <div id=\"metaslider_26174\" class=\"flexslider\">\n            <ul class='slides'>\n                <li style=\"display: block; width: 100%;\" class=\"slide-26187 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-09-29 09:29:55\" data-filename=\"enrique-vargas-jose-manuel-celdran-scaled-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/enrique-vargas-jose-manuel-celdran-scaled-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Enrique Vargas and Jos\u00e9 Manuel Celdr\u00e1n riding out the passage of a tropical storm through the Caribbean\" class=\"slider-26174 slide-26187 msDefaultImage\" title=\"enrique-vargas-jose-manuel-celdran\" \/><div class=\"caption-wrap\"><div class=\"caption\">Enrique Vargas and Jos\u00e9 Manuel Celdr\u00e1n riding out the passage of a tropical storm through the Caribbean .<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-26188 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-09-29 09:29:55\" data-filename=\"francisca-pilar-arcas-enrique-vargas-jose-manuel-celdran-scaled-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/francisca-pilar-arcas-enrique-vargas-jose-manuel-celdran-scaled-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Jos\u00e9 Manuel Celdr\u00e1n and Enrique Vargas, members of the RIU team in Punta Cana, with Francisca Pilar Arcas Oliver, regional executive for Bancaja\" class=\"slider-26174 slide-26188 msDefaultImage\" title=\"francisca-pilar-arcas-enrique-vargas-jose-manuel-celdran\" \/><div class=\"caption-wrap\"><div class=\"caption\">Jos\u00e9 Manuel Celdr\u00e1n and Enrique Vargas, members of the RIU team in Punta Cana, with Francisca Pilar Arcas Oliver, regional executive for Bancaja.<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-26189 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-09-29 09:29:55\" data-filename=\"celdran-medina-vargas-ferrera-riu-punta-cana-1-scaled-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/celdran-medina-vargas-ferrera-riu-punta-cana-1-scaled-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Jos\u00e9 Manuel Celdr\u00e1n with his colleagues and mentors at RIU in Punta Cana: Juan Antonio Medina, Enrique Vargas and Fernando Ferrera\" class=\"slider-26174 slide-26189 msDefaultImage\" title=\"\u00a0celdran-medina-vargas-ferrera-riu-punta-cana\" \/><div class=\"caption-wrap\"><div class=\"caption\">Jos\u00e9 Manuel Celdr\u00e1n with his colleagues and mentors at RIU in Punta Cana: Juan Antonio Medina, Enrique Vargas and Fernando Ferrera.<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-26190 ms-image \" aria-roledescription=\"slide\" data-date=\"2022-09-29 09:29:55\" data-filename=\"vargas-medina-celdran-visit-riu-palma-scaled-800x610.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/vargas-medina-celdran-visit-riu-palma-scaled-800x610.jpg\" height=\"610\" width=\"800\" alt=\"Enrique Vargas, Juan Antonio Medina and Jos\u00e9 Manuel Celdr\u00e1n toast with Dominican beer on a visit to Palma\" class=\"slider-26174 slide-26190 msDefaultImage\" title=\"vargas-medina-celdran-visit-riu-palma\" \/><div class=\"caption-wrap\"><div class=\"caption\">Enrique Vargas, Juan Antonio Medina and Jos\u00e9 Manuel Celdr\u00e1n toast with Dominican beer on a visit to Palma  .<\/div><\/div><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<h3>The Y2K threat: A major challenge for \u2018Funsi\u2019 at the end of his time in the Dominican Republic caused big changes to the Administration department in Punta Cana<\/h3>\n<p>In 1998 <strong>a major project began at RIU to update the billing systems<\/strong>. \u2018The dreaded year 2000 was coming, the one expected to cause a global malfunction. Fortunately, disaster never struck, but that major project was the reason that RIU brought in <strong>Juan Antonio Medina<\/strong>\u00a0to lead it\u2019, Jos\u00e9 Manuel explains. <strong>Fernando Ferrera<\/strong>, who is now the Director of Dominican Administration, left Punta Cana, and so did <strong>Enrique Vargas<\/strong>, who is now Managing Director of Administration for RIU Hotels. The latter was promoted at the time to manage all of the Caribbean where <a href=\"https:\/\/www.puntacanatravelblog.com\/accommodation-resorts\/riu-party-punta-cana\/\"><u>the Riu Party events have returned stronger than ever this year<\/u><\/a>.<\/p>\n<p>\u2018I stayed on as head of Punta Cana, but everyone who was part of that great family of coworkers gradually began to leave and then it came time for me to be closer to my kids in Spain. In fact, I gave notice that I would be returning to Spain in 1999. I could have gone back without RIU, but thankfully Antonio Colom wanted to work with me in the Caribbean Administration department that had been created at the offices of Riu Bali in Playa de Palma. <strong>I came back from Punta Cana in February 2000<\/strong>, just before fiscal year end\u2019, Jos\u00e9 Manuel recalls.<\/p>\n<h2>Celdr\u00e1n becomes Luis Riu&#8217;s personal assistant in 2000<\/h2>\n<p>Back then, Paco Garc\u00eda was my personal assistant. He had been with me for three years. He had a lot of experience in the Caribbean, but he also had many personal interests: he was entrepreneurial and was looking for a change. To replace him, <strong>Toni Colom recommended \u2018Funsi\u2019<\/strong>, and that is how he began working with me in November 2000. The truth of the matter is that Toni did me a great service by recommending him and Jos\u00e9 Manuel did me a great service in accepting the post. <strong>I cannot imagine a better assistant<\/strong>. Try as I might, I cannot find a single shortcoming, though the list of his virtues is endless. He\u2019s a good person, totally reliable, hard-working, effective&#8230; I could go on and on. What I don\u2019t understand is his ability to stand me!<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_26191\" style=\"width: 710px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-directions-personal-assistant-scaled.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-26191\" class=\"wp-image-26191 size-large\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-directions-personal-assistant-700x467.jpg\" alt=\"Luis Riu, CEO of RIU Hotels &amp; Resorts, gives directions to his personal assistant, Jos\u00e9 Manuel Celdr\u00e1n\" width=\"700\" height=\"467\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-directions-personal-assistant-700x467.jpg 700w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-directions-personal-assistant-250x167.jpg 250w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-directions-personal-assistant-768x512.jpg 768w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-directions-personal-assistant-1536x1024.jpg 1536w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-directions-personal-assistant-2048x1365.jpg 2048w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-directions-personal-assistant-120x80.jpg 120w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><p id=\"caption-attachment-26191\" class=\"wp-caption-text\">Jos\u00e9 Manuel Celdr\u00e1n, who has been Luis Riu\u2019s personal assistant, RIU Hotels &amp; Resorts\u2019 CEO, since the year 2000..<\/p><\/div>\n<p>\u2018It\u2019s not so hard. All you have to understand is<a href=\"https:\/\/tophotel.news\/riu-doubles-its-footprint-in-zanzibar\/\"><u>\u00a0that Luis sees whatever he\u2019s working on at that moment as the top priority<\/u><\/a>. He works so hard and has so many irons in the fire that <strong>he wants to resolve whatever the issue is as quickly as possible and move on to the next one<\/strong>. If you understand that, it\u2019s much easier to plan things with him.\u2019 So says Jos\u00e9 Manuel. I think the key lies in his ability to remain unflappable even in the tensest of times. He is always <strong>calm and steady<\/strong>. \u2018Yes, I think that\u2019s the reason why I don\u2019t need stress relief therapy. At least not yet\u2019, he jokes.<\/p>\n<h3>\u2018Funsi\u2019, Luis Riu\u2019s\u00a0most trusted advisor in new technologies<\/h3>\n<p>Our working relationship has <strong>two clearly marked stages: before and after the iPad<\/strong>.<\/p>\n<ul>\n<li>2000 to 2011 was a fully analogical stage in which Jos\u00e9 Manuel was often the only way to contact me.<\/li>\n<li>And from late 2011 until today, our working dynamic has changed immensely.<\/li>\n<\/ul>\n<p><strong>I haven\u2019t got a mobile phone and don\u2019t plan on getting one<\/strong>. I also use my iPad in my own special way. I know it is a highly useful tool, but I\u2019m never going to use it to be constantly connected. This used to seem to be a trait of a person stuck in the mud, but even productivity and time management gurus recommend disconnecting when performing tasks requiring concentration. That is precisely why <strong>I check my email a few times a day, because I want to focus on what I\u2019m doing<\/strong>. This is especially true when I\u2019m travelling, but also in the office.<\/p>\n<p>I have always <strong>carried a pen and paper with me to jot down ideas and make to-do lists<\/strong>. If I\u2019m travelling, visiting a construction site or hotel, I still handwrite everything that will then become an <strong>email<\/strong>, what would <strong>once have become a memo or a fax<\/strong>. \u2018They say I\u2019m always out for a stroll, but that was a significant portion of my work! Bringing all those notes to people who need them to follow-up, make a proposal, give feedback on an idea&#8230; Today they\u2019re all emails. I used to deliver them in person!\u2019 Jos\u00e9 Manuel says.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_26194\" style=\"width: 710px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-jose-manuel-celdran-documents-scaled.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-26194\" class=\"wp-image-26194 size-large\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-jose-manuel-celdran-documents-700x467.jpg\" alt=\"Luis Riu, CEO of RIU Hotels &amp; Resorts, and Jos\u00e9 Manuel Celdr\u00e1n review documents at his desk\" width=\"700\" height=\"467\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-jose-manuel-celdran-documents-700x467.jpg 700w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-jose-manuel-celdran-documents-250x167.jpg 250w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-jose-manuel-celdran-documents-768x512.jpg 768w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-jose-manuel-celdran-documents-1536x1024.jpg 1536w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-jose-manuel-celdran-documents-2048x1365.jpg 2048w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-jose-manuel-celdran-documents-120x80.jpg 120w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><p id=\"caption-attachment-26194\" class=\"wp-caption-text\">Luis Riu, CEO of RIU Hotels &amp; Resorts, and Jos\u00e9 Manuel Celdr\u00e1n have managed to understand each other perfectly over the years.<\/p><\/div>\n<p>My emails also go through him. I see everything in my inbox and respond with an internal tool. <strong>He is then the one to send them<\/strong>. This causes many people to ask whether he sleeps. I know two things: he gets up really early, and his weekend naps \u2013 which can last up to four hours! \u2013 are sacred. <a href=\"\/blog?p=16965\"><u>If I\u2019m travelling<\/u><\/a>\u00a0somewhere with a big time difference, I know that everyone will start receiving messages at 5:00 or 5:30. Then he\u2019ll connect from the office and take one last late-night look from home.<\/p>\n<p>Through those strolls around the office, he gained a comprehensive understanding of everything and everyone at the company. \u2018But not anymore. The company is getting bigger and bigger and I can\u2019t know everything and everyone anymore\u2019, says Celdr\u00e1n. Although <strong>he does stay abreast of many \u2018riumors\u2019<\/strong>. No question. Both superficial and serious things. He really stays informed on everything. And what he doesn\u2019t know about, he learns. That\u2019s how he became the top new technology advisor for <a href=\"\/blog?p=16965\"><u>Carmen and me. We may have led the digitisation of the company<\/u><\/a>, but we still aren\u2019t totally on top of it&#8230;<\/p>\n<h3>Celdr\u00e1n has been a director of Riu Travel since 2004<\/h3>\n<p>He also has another huge responsibility. He has been <strong>directing Riu Travel since 2004<\/strong>\u00a0and is the direct manager of <strong>Nuria Herreno and M\u00f3nica Espinosa<\/strong>, who run the agency. Before then, people individually planned and booked their trips. The efforts to change old habits and ensure that everyone booked through Riu Travel were substantial. Nuria had a tough time&#8230; So, since I wanted everyone to understand that the person behind those decisions was me, I appointed Jos\u00e9 Manuel as director.<\/p>\n<div id=\"attachment_26197\" style=\"width: 710px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-jose-manuel-celdran-facilities-hotels-riu-scaled.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-26197\" class=\"wp-image-26197 size-large\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-jose-manuel-celdran-facilities-hotels-riu-700x467.jpg\" alt=\"Luis Riu, CEO of RIU Hotels &amp;amp; Resorts, and Jos\u00e9 Manuel Celdr\u00e1n, at the RIU headquarters in Mallorca\" width=\"700\" height=\"467\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-jose-manuel-celdran-facilities-hotels-riu-700x467.jpg 700w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-jose-manuel-celdran-facilities-hotels-riu-250x167.jpg 250w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-jose-manuel-celdran-facilities-hotels-riu-768x512.jpg 768w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-jose-manuel-celdran-facilities-hotels-riu-1536x1024.jpg 1536w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-jose-manuel-celdran-facilities-hotels-riu-2048x1365.jpg 2048w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-jose-manuel-celdran-facilities-hotels-riu-120x80.jpg 120w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><p id=\"caption-attachment-26197\" class=\"wp-caption-text\">Luis Riu, CEO of RIU Hotels &amp; Resorts, and Jos\u00e9 Manuel Celdr\u00e1n, at the RIU headquarters in Mallorca.<\/p><\/div>\n<h2>Respect, loyalty and rapport: keys to the relationship between Luis Riu and Celdr\u00e1n<\/h2>\n<p>\u2018I understood right away that <strong>Luis is the heart and soul of this company<\/strong>. That his instincts and courage are what define RIU\u2019s product, destinations and service. It\u2019s a formula for success, the foundation allowing the rest to function. That\u2019s why I respect him so much. He can always count on my loyalty\u2019, says Jos\u00e9 Manuel. Behind such dedication of course lies passion. Without it, that dedication wouldn\u2019t be possible.<\/p>\n<p>We understand each other and work well together. He knows the company inside out; he has lived in the Caribbean, which has its own pace and dynamic; and <strong>he\u2019s of my generation<\/strong>\u00a0(he was born in August 1962 and just turned 60!). I think the latter point is also important. In fact, when he goes on holiday or cannot come into the office for whatever reason, I count the days and hours until his return. It\u2019s very easy to get used to having a Champions League player on your team!<\/p>\n<div id=\"attachment_26200\" style=\"width: 710px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-jose-manuel-celdran-office-scaled.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-26200\" class=\"wp-image-26200 size-large\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-jose-manuel-celdran-office-700x398.jpg\" alt=\"Luis Riu, CEO of RIU Hotels &amp;amp; Resorts, in a meeting in his office with his assistant, Jos\u00e9 Manuel Celdr\u00e1n\" width=\"700\" height=\"398\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-jose-manuel-celdran-office-700x398.jpg 700w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-jose-manuel-celdran-office-250x142.jpg 250w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-jose-manuel-celdran-office-768x436.jpg 768w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-jose-manuel-celdran-office-1536x873.jpg 1536w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-jose-manuel-celdran-office-2048x1164.jpg 2048w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-jose-manuel-celdran-office-120x68.jpg 120w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><p id=\"caption-attachment-26200\" class=\"wp-caption-text\">Luis Riu, CEO of RIU Hotels &amp; Resorts, in a meeting in his office with his assistant, Jos\u00e9 Manuel Celdr\u00e1n.<\/p><\/div>\n<p>\u2018I\u2019m not indispensable for RIU, no one is, but I know that Luis would really miss me if I weren\u2019t here. Sometimes when people ask me what my job is, I say that it is <strong>to make just one man happy: Luis<\/strong>\u2019, says Jos\u00e9 Manuel. And he excels at it. So, I hope he will stay on the team for many more years. I cannot deny that he deserves to have a monument erected in his honour, and his wife Rosa deserves another one the same or larger in size. I wish them the greatest happiness with their first granddaughter, Emma, who has just been born.<\/p>\n","protected":false},"excerpt":{"rendered":"After five years working in the management of the hotels in Punta Cana, Jos\u00e9 Manuel Celdr\u00e1n became the personal assistant to Luis Riu, CEO of RIU Hotels &#038; Resorts, in 2000. Since then, Celdr\u00e1n has become an \u201cabsolutely indispensable\u201d person for Luis Riu.","protected":false},"author":3,"featured_media":26139,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1716],"tags":[],"class_list":["post-26167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-luis-riu-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jos\u00e9 Manuel Celdr\u00e1n, Luis Riu&#039;s right-hand man | Blog RIU.com<\/title>\n<meta name=\"description\" content=\"Luis Riu, CEO of RIU Hotels &amp; Resorts, introduces Jos\u00e9 Manuel Celdr\u00e1n, his personal assistant, right-hand man and head of the Riu Travel project.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.riu.com\/blog\/en\/jose-manuel-celdran-personal-assistant-luis-riu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jos\u00e9 Manuel Celdr\u00e1n, Luis Riu&#039;s right-hand man | Blog RIU.com\" \/>\n<meta property=\"og:description\" content=\"Luis Riu, CEO of RIU Hotels &amp; Resorts, introduces Jos\u00e9 Manuel Celdr\u00e1n, his personal assistant, right-hand man and head of the Riu Travel project.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.riu.com\/blog\/en\/jose-manuel-celdran-personal-assistant-luis-riu\/\" \/>\n<meta property=\"og:site_name\" content=\"RIU.com | Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-29T08:54:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2022\/09\/luis-riu-y-jose-manuel-celdran-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riu Hotels\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riu Hotels\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.riu.com\/blog\/en\/jose-manuel-celdran-personal-assistant-luis-riu\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.riu.com\/blog\/en\/jose-manuel-celdran-personal-assistant-luis-riu\/\"},\"author\":{\"name\":\"Riu Hotels\",\"@id\":\"https:\/\/www.riu.com\/blog\/de\/#\/schema\/person\/0d2e827ad7e2aee20a09a05bdc3fb45f\"},\"headline\":\"Luis Riu: \u2018Introducing my closest, most efficient and loyal colleague. 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