{"id":35597,"date":"2025-02-06T11:21:42","date_gmt":"2025-02-06T10:21:42","guid":{"rendered":"https:\/\/www.riu.com\/blog\/?p=35597"},"modified":"2025-02-06T11:25:58","modified_gmt":"2025-02-06T10:25:58","slug":"fitur-madrid-tourism-fair","status":"publish","type":"post","link":"https:\/\/www.riu.com\/blog\/en\/fitur-madrid-tourism-fair\/","title":{"rendered":"RIU Hotels &amp; Resorts at FITUR 2025: a stylish comeback"},"content":{"rendered":"\n<p>From 22 to 26 January, Madrid hosted the&nbsp;<strong>45th edition of the International Tourism Trade Fair (FITUR)<\/strong>, organised by&nbsp;<strong>IFEMA MADRID<\/strong>.&nbsp;<strong>RIU<\/strong>&nbsp;did not want to miss this key event in the global tourism industry, so it marked its return with its own stand, after 17 years without a physical presence at the fair.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e90de73ea9b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e90de73ea9b\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1415\" height=\"1600\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"35688\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/stand-fitur-madrid-riu-1-1415x1600.jpeg\" alt=\"RIU stand at Fitur 2025\" class=\"wp-image-35688\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/stand-fitur-madrid-riu-1-1415x1600.jpeg 1415w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/stand-fitur-madrid-riu-1-531x600.jpeg 531w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/stand-fitur-madrid-riu-1-768x868.jpeg 768w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/stand-fitur-madrid-riu-1-1359x1536.jpeg 1359w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/stand-fitur-madrid-riu-1-1811x2048.jpeg 1811w\" sizes=\"auto, (max-width: 1415px) 100vw, 1415px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e90de73f648&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e90de73f648\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"840\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"35685\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/stand-fitur-madrid-riu.-1jpeg-1.jpg\" alt=\"RIU stand at Fitur 2025\" class=\"wp-image-35685\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/stand-fitur-madrid-riu.-1jpeg-1.jpg 774w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/stand-fitur-madrid-riu.-1jpeg-1-553x600.jpg 553w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/stand-fitur-madrid-riu.-1jpeg-1-768x833.jpg 768w\" sizes=\"auto, (max-width: 774px) 100vw, 774px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n<p><strong>FITUR<\/strong>&nbsp;was a resounding success for the chain, which could not be more satisfied with the experience. This year&#8217;s International Tourism Trade Fair&nbsp;<strong>broke records<\/strong>, with participation and attendance figures that exceeded all expectations and reaffirmed its pre-eminence in the industry.&nbsp;<\/p>\n\n\n\n<p><strong><u>FITUR 2025 Record Figures:<\/u><\/strong><\/p>\n\n\n\n<p>&#8211; 255,000 visitors<\/p>\n\n\n\n<p>&#8211; 155,000 professionals<\/p>\n\n\n\n<p>&#8211; 9,500 companies from 156 countries<\/p>\n\n\n\n<p>&#8211; 884 stands<\/p>\n\n\n\n<p>&#8211; 1.4 billion international tourists in 2024<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"RIU is back at Fitur 2025! #shorts - Luis Riu\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/19y0HgvabCQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The trade fair was a real crowd-puller, attracting&nbsp;<strong>255,000 visitors<\/strong>. The first three days, just for professionals in the sector, were packed, with&nbsp;<strong>155,000 people attending<\/strong>. This shows that the global tourism industry is in great shape and that the sector is very resilient and dynamic.<\/p>\n\n\n\n<p><strong>FITUR 2025<\/strong>&nbsp;consolidated its position as a leader in the field, with&nbsp;<strong>9,500 companies<\/strong>&nbsp;from&nbsp;<strong>156 countries<\/strong>&nbsp;occupying&nbsp;<strong>884 stands<\/strong>&nbsp;in&nbsp;<strong>nine pavilions<\/strong>. Incredible! Additionally,<strong>&nbsp;101 countries<\/strong>&nbsp;were officially represented. This ability to attract visitors not only drew a lot of people, it also generated&nbsp;<strong>445 million euros<\/strong>&nbsp;for the city of Madrid. An absolute smash hit!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">RIU Hotels &amp; Resorts returns to FITUR with its own stand<\/h2>\n\n\n\n<p>The RIU stand was a hive of activity and hundreds of visitors and industry professionals couldn&#8217;t resist stopping by to learn about the chain&#8217;s new and exciting projects. It became the focal point of the hotel company&#8217;s activities, the ideal place for RIU professionals to exchange fresh ideas and learn from leading experts in the tourism world.<\/p>\n\n\n\n<p>Dozens of staff members from different areas within the company and some of its board members were on hand to welcome the authorities, industry colleagues and visitors. The goal was clear: to present the company&#8217;s latest developments, share valuable knowledge and explore new collaboration opportunities. The meetings were full of inspiration and opportunities!<\/p>\n\n\n\n<p>In total, more than&nbsp;<strong>120 official meetings<\/strong>&nbsp;were held at the RIU stand, to which we must add many others that were informal and spontaneous. The RIU stand was visited non-stop throughout the five days of the fair!<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e90de740d78&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e90de740d78\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"1032\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"35682\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/stand-riu-reuniones-1-rotated.jpg\" alt=\"Meetings at the RIU stand \" class=\"wp-image-35682\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/stand-riu-reuniones-1-rotated.jpg 774w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/stand-riu-reuniones-1-450x600.jpg 450w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/stand-riu-reuniones-1-768x1024.jpg 768w\" sizes=\"auto, (max-width: 774px) 100vw, 774px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e90de7417a8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e90de7417a8\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"1032\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"35678\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/reuniones-fitur-stand-riu-rotated.jpg\" alt=\"Meetings at the RIU stand \" class=\"wp-image-35678\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/reuniones-fitur-stand-riu-rotated.jpg 774w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/reuniones-fitur-stand-riu-450x600.jpg 450w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/reuniones-fitur-stand-riu-768x1024.jpg 768w\" sizes=\"auto, (max-width: 774px) 100vw, 774px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e90de742349&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e90de742349\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1063\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"35692\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/riu-fitur-stand-madrid-1-1600x1063.jpg\" alt=\"Meetings at the RIU stand \" class=\"wp-image-35692\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/riu-fitur-stand-madrid-1-1600x1063.jpg 1600w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/riu-fitur-stand-madrid-1-600x399.jpg 600w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/riu-fitur-stand-madrid-1-768x510.jpg 768w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/riu-fitur-stand-madrid-1-1536x1021.jpg 1536w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/riu-fitur-stand-madrid-1-2048x1361.jpg 2048w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e90de742ce7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e90de742ce7\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"35695\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/stand-riu-fitur-2025-1600x900.jpg\" alt=\"Meetings at the RIU stand \" class=\"wp-image-35695\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/stand-riu-fitur-2025-1600x900.jpg 1600w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/stand-riu-fitur-2025-600x338.jpg 600w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/stand-riu-fitur-2025-768x432.jpg 768w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/stand-riu-fitur-2025-1536x864.jpg 1536w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/stand-riu-fitur-2025.jpg 1836w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Visit to the RIU stand by the president of the Government of the Balearic Islands and the president of the FEHM<\/h2>\n\n\n\n<p>The President of the Government of the Balearic Islands,<strong>&nbsp;Margalida Prohens<\/strong>, together with the Regional Minister of Tourism,<strong>&nbsp;Jaume Bauz\u00e1 Mayol<\/strong>, the Director General of Tourism,<strong>&nbsp;Pep Aloy<\/strong>, and the President of the FEHM,<strong>&nbsp;Javier Vich<\/strong>, visited the RIU stand where they were received by&nbsp;<strong>Joan Trian Riu<\/strong>, one of the chain&#8217;s executive directors.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e90de743869&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e90de743869\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1470\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/01\/visita-margalida-prohens-riu-fitur-madrid-1600x1470.jpg\" alt=\"From left to right: Josep Aloy, General Director of Tourism of the Balearic Islands Government ; Mar\u00eda Jos\u00e9 Aguil\u00f3, Executive Vice-President of FEHM; Javier Vich, President of FEHM; Marga Prohens, President of the Balearic Islands; Joan Trian; and Jaume Bauz\u00e0, Minister of Tourism of the Government of the Balearic Islands\" class=\"wp-image-35617\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/01\/visita-margalida-prohens-riu-fitur-madrid-1600x1470.jpg 1600w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/01\/visita-margalida-prohens-riu-fitur-madrid-600x551.jpg 600w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/01\/visita-margalida-prohens-riu-fitur-madrid-768x706.jpg 768w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/01\/visita-margalida-prohens-riu-fitur-madrid-1536x1411.jpg 1536w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/01\/visita-margalida-prohens-riu-fitur-madrid-2048x1882.jpg 2048w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">From left to right: Josep Aloy, General Director of Tourism of the Balearic Islands Government ; Mar\u00eda Jos\u00e9 Aguil\u00f3, Executive Vice-President of FEHM; Javier Vich, President of FEHM; Marga Prohens, President of the Balearic Islands; Joan Trian; and Jaume Bauz\u00e0, Minister of Tourism of the Government of the Balearic Islands.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Celebration cocktail<\/h2>\n\n\n\n<p>The evening of Thursday 23rd was the setting for a memorable event: a cocktail reception to celebrate our triumphant return to the fair in style. Professionals from the various RIU business areas attended, chatted and shared a moment of fun with almost&nbsp;<strong>200 guests<\/strong>. The event was a resounding success!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e90de744225&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e90de744225\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"1032\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/coctel-stand-riu-fitur-madrid-2-rotated.jpg\" alt=\"\" class=\"wp-image-35759\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/coctel-stand-riu-fitur-madrid-2-rotated.jpg 774w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/coctel-stand-riu-fitur-madrid-2-450x600.jpg 450w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/coctel-stand-riu-fitur-madrid-2-768x1024.jpg 768w\" sizes=\"auto, (max-width: 774px) 100vw, 774px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Celebration cocktail at the RIU stand.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Events and activities during the weekend<\/h2>\n\n\n\n<p>On the 25th and 26th, when the trade fair opened to the general public, the&nbsp;<strong>RIU Plaza<\/strong>&nbsp;team threw itself into the adventure with&nbsp;<strong>three super fun activities<\/strong>&nbsp;for all the visitors who stopped by the&nbsp;<strong>RIU stand<\/strong>. The idea was to boost the visibility of two of the company&#8217;s star products, the famous RIU Party and our RIU Class loyalty programme.<\/p>\n\n\n\n<p><strong><u>The following activities were run:<\/u><\/strong><\/p>\n\n\n\n<p><strong>Makeup Corner:<\/strong>&nbsp;in one corner of the stand, we set up a makeup booth for anyone who wanted to try out a look similar to the style our entertainers wear at the RIU Parties. A touch of shine and colour for everyone!<\/p>\n\n\n\n<p><strong>Selfie Point:<\/strong>&nbsp;we created the perfect frame for all visitors to take a selfie in and share it across their social media, mentioning our official account. In return, they received a little gift from us!<\/p>\n\n\n\n<p><strong>Wheel of fortune:<\/strong>&nbsp;here, visitors had to join the RIU Class and take part by spinning the wheel of fortune. We gave away hundreds of prizes!<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e90de74524f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e90de74524f\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"1600\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"35716\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/riu-regalos-fitur-madrid-2025-2-1036x1600.jpeg\" alt=\"RIU gifts at Fitur\" class=\"wp-image-35716\" 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width=\"948\" height=\"1600\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"35706\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/regalos-riu-fitur-1-948x1600.jpg\" alt=\"RIU gifts at Fitur\" class=\"wp-image-35706\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/regalos-riu-fitur-1-948x1600.jpg 948w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/regalos-riu-fitur-1-355x600.jpg 355w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/regalos-riu-fitur-1-768x1297.jpg 768w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/regalos-riu-fitur-1-910x1536.jpg 910w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/regalos-riu-fitur-1-1213x2048.jpg 1213w, 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wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e90de7465b3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e90de7465b3\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1105\" height=\"1600\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"35724\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/selfie-point-stand-riu-1-1105x1600.jpg\" alt=\"RIU gifts at Fitur\" class=\"wp-image-35724\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/selfie-point-stand-riu-1-1105x1600.jpg 1105w, 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fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e90de746cf6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e90de746cf6\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1330\" height=\"1600\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"35719\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/Makeup-Corner-stand-riu-fitur-2-1330x1600.jpg\" alt=\"RIU gifts at Fitur\" class=\"wp-image-35719\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/Makeup-Corner-stand-riu-fitur-2-1330x1600.jpg 1330w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/Makeup-Corner-stand-riu-fitur-2-499x600.jpg 499w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/Makeup-Corner-stand-riu-fitur-2-768x924.jpg 768w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/Makeup-Corner-stand-riu-fitur-2-1277x1536.jpg 1277w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/Makeup-Corner-stand-riu-fitur-2-1702x2048.jpg 1702w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2025\/02\/Makeup-Corner-stand-riu-fitur-2.jpg 1802w\" sizes=\"auto, (max-width: 1330px) 100vw, 1330px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n<p><strong>These activities were really successful!<\/strong>&nbsp;Our colleagues were inundated with visits from hundreds and hundreds of people keen to take part. At RIU Hotels &amp; Resorts, we are very happy and proud of the work carried out at FITUR 2025. Thank you to everyone who visited us and congratulations team!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"From 22 to 26 January, Madrid hosted the&nbsp;45th edition of the International Tourism Trade Fair (FITUR), organised by&nbsp;IFEMA MADRID.&nbsp;RIU&nbsp;did not want to miss this key event in the global tourism industry, so it marked its return with its own stand, after 17 years without a physical presence at the fair. FITUR&nbsp;was a resounding success for&#8230;","protected":false},"author":3,"featured_media":35633,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[2308,2301],"class_list":["post-35597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotels-all-en","tag-events","tag-riu-plaza-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FITUR 2025 with RIU Hotels &amp; Resorts RIU.com | blog<\/title>\n<meta name=\"description\" content=\"RIU Hotels &amp; Resorts did not want to miss this event and brings you first-hand news of the 45th edition of FITUR, the International Tourism Trade Fair.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.riu.com\/blog\/en\/fitur-madrid-tourism-fair\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FITUR 2025 with RIU Hotels &amp; 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