{"id":42238,"date":"2026-05-14T09:00:33","date_gmt":"2026-05-14T07:00:33","guid":{"rendered":"https:\/\/www.riu.com\/blog\/?p=42238"},"modified":"2026-05-14T16:08:27","modified_gmt":"2026-05-14T14:08:27","slug":"why-customer-trust-is-the-driving-force-of-riu-hotels-since-1953","status":"publish","type":"post","link":"https:\/\/www.riu.com\/blog\/en\/why-customer-trust-is-the-driving-force-of-riu-hotels-since-1953\/","title":{"rendered":"What is RIU Trust and why has it defined us since 1953?"},"content":{"rendered":"\n

At RIU Hotels & Resorts<\/strong>, trust is a commitment that is renewed every day through attention to detail and the family closeness guaranteed with every stay. With more than 70 years of history<\/strong>,<\/a> the RIU chain has evolved from a small hotel in Mallorca to the global presence it has today in 22 countries<\/strong>.<\/p>\n\n\n\n

The origin of our essence: from the Hotel Riu San Francisco to the world<\/p>\n\n\n\n

It all began in 1953<\/strong>. In that year, the Riu family acquired the Hotel Riu San Francisco<\/strong> in Playa de Palma, Mallorca. This milestone not only marked the birth of the chain, but also the establishment of a business model based on personalised service and quality. This would become the hallmark of RIU.<\/p>\n\n\n\n

Today, with over 100 hotels, the essence remains the same. The Riu family<\/a><\/strong> continues to personally oversee each opening, ensuring that the quality standard is maintained generation after generation.<\/p>\n\n\n\n

The pillars of trust in RIU<\/h2>\n\n\n\n

Our trajectory is built upon three fundamental pillars that ensure every stay is a success:<\/p>\n\n\n\n

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  • Human team:<\/strong> We have over 38,000 collaborators<\/strong> who are the heart of the company.<\/li>\n\n\n\n
  • Quality control:<\/strong> Direct supervision in all operations across 21 countries<\/strong>.<\/li>\n\n\n\n
  • Customer loyalty:<\/strong> Over 6 million people<\/strong> choose to visit us every year.<\/li>\n<\/ul>\n\n\n\n

    Evolution and key figures of RIU Hotels<\/h2>\n\n\n\n

    Below, we present a summary of the data that supports our journey and the reach of our community:<\/p>\n\n\n\n

    Enjoy our essence: RIU Trust Video<\/p>\n\n\n\n

    To better understand what it means to be part of our family, we invite you to watch this video.<\/p>\n\n\n\n

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