{"id":42303,"date":"2026-06-02T12:08:44","date_gmt":"2026-06-02T10:08:44","guid":{"rendered":"https:\/\/www.riu.com\/blog\/?p=42303"},"modified":"2026-06-02T12:08:46","modified_gmt":"2026-06-02T10:08:46","slug":"compromiso-riu-ayuda-cancer-infantil-proudly-committed","status":"publish","type":"post","link":"https:\/\/www.riu.com\/blog\/en\/compromiso-riu-ayuda-cancer-infantil-proudly-committed\/","title":{"rendered":"How does RIU Hotels support the fight against childhood cancer through its Proudly Committed strategy?"},"content":{"rendered":"

At RIU Hotels & Resorts<\/strong>, we reaffirm our social commitment through the Proudly Committed<\/strong> strategy, channelling financial resources and logistical support to foundations in Spain and Mexico<\/strong> to improve the well-being of children with cancer<\/strong>, as well as their treatment and research in this area.<\/p>\n\n

Our essence: people and the well-being of children<\/h2>\n\n

At RIU<\/strong>, we always say that our true essence is people. That is why, through our PROUDLY COMMITTED<\/strong><\/a> strategy, we are fully committed to a cause that touches our hearts: the well-being of children battling cancer.<\/p>\n\n

Today we want to share with you how we work alongside admirable people to ensure these little ones and their families have the support they need when they are most vulnerable.<\/p>\n\n

How do we help families in the Canary Islands?<\/h2>\n\n\n
\"Ni\u00f1os<\/figure>\n\n\n

We first became involved after hearing the stories of families in the Canary Islands<\/strong>. Just imagine for a moment how you would feel if your child were diagnosed with a serious illness and, on top of that, you had to leave your home on a small island to move to Gran Canaria<\/strong> or Tenerife<\/strong> so they could receive treatment.<\/p>\n\n

For the past eleven years, we have been working alongside Fundaci\u00f3n Peque\u00f1o Valiente<\/strong><\/a>. Our collaboration focuses on:<\/p>\n\n\n