{"id":42548,"date":"2026-06-09T10:08:22","date_gmt":"2026-06-09T08:08:22","guid":{"rendered":"https:\/\/www.riu.com\/blog\/?p=42548"},"modified":"2026-06-09T10:08:24","modified_gmt":"2026-06-09T08:08:24","slug":"how-riu-hotels-promotes-sustainable-tourism-with-proudly-committed","status":"publish","type":"post","link":"https:\/\/www.riu.com\/blog\/en\/how-riu-hotels-promotes-sustainable-tourism-with-proudly-committed\/","title":{"rendered":"How does RIU Hotels drive sustainable tourism with Proudly Committed?"},"content":{"rendered":"\n<p>At <a href=\"http:\/\/www.riu.com\" target=\"_blank\" rel=\"noreferrer noopener\">RIU Hotels &amp; Resorts<\/a> we drive sustainable tourism through our <a href=\"https:\/\/www.riu.com\/en\/proudly-committed\" target=\"_blank\" rel=\"noreferrer noopener\">Proudly Committed<\/a> strategy, achieving in 2025 a social and environmental investment of 5 million euros, the certification of 100% of the hotels (with more than one year of operation) with Ecostars and 90% of electricity consumption from renewable sources.<\/p>\n\n\n\n<p>At RIU Hotels &amp; Resorts we have always believed that hospitality goes much further than offering excellent service. For us, it is about caring for and protecting the environments that welcome us and generating a direct positive impact on people. For this reason, we decided to take a definitive and transformative step with the launch of our global sustainability strategy: Proudly Committed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What does it mean to be &#8220;proudly committed&#8221; to tourism?<\/h2>\n\n\n\n<p>It is not just a simple statement of intent. <a href=\"https:\/\/www.riu.com\/dam\/RIU-RSC\/LogrosProudlyCommitted.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Proudly Committed<\/a> is our global roadmap designed to turn institutional commitments into real, measurable and transparent action plans.<\/p>\n\n\n\n<p>This strategy is supported by three fundamental pillars that guide each of our daily decisions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>People: we look after the professional development of our teams and seek to raise awareness among our customers so that they know what RIU does.<\/li>\n\n\n\n<li>Sustainable destinations: we work to protect local biodiversity, mitigate our environmental footprint, preserve vulnerable ecosystems and ensure the well-being of local communities in all the destinations where we operate.<\/li>\n\n\n\n<li>Transparency: we rigorously evaluate our impact and are clearly accountable through external official certifications.<\/li>\n<\/ul>\n\n\n\n<p>To help you get to know the soul and purpose of this strategy up close, we invite you to watch this interactive video where we explain the impact of our pillars in depth:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"RIU People: Proudly Committed through professional development - RIU Hotels &amp; Resorts (sub EN)\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/hJTdnBvPJ_s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What are the major sustainability milestones of RIU Hotels &amp; Resorts?<\/h2>\n\n\n\n<p>Sustainability is a journey of constant learning and improvement. We share with you the five major recent milestones that demonstrate that, with collective effort and deep conviction, real change is possible:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Social and environmental investment that transforms realities<\/h3>\n\n\n\n<p>We firmly believe in the transformative power of direct investment in the territory. In 2025, our investment allocated to social and environmental projects reached 5 million euros. This financial endowment has allowed us to work side by side with local foundations to directly improve child health, community resilience, and the restoration of key ecosystems such as coral reefs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Responsible supply chain with the Achilles Hospitality Community<\/h3>\n\n\n\n<p>Sustainability is not built alone; it is contagious and shared. We have joined other leading hotel chains to promote ethical practices throughout our supply chain through the Achilles Hospitality Community. This system, the main global benchmark for ESG (Environmental, Social and Governance) assessment, ensures that our suppliers share our same ethical standards.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. 100% sustainable hotels with the international ECOSTARS certification<\/h3>\n\n\n\n<p>A historic achievement for our chain! We have migrated our environmental certification system to Ecostars, a prestigious international standard for hotel sustainability. Thanks to the coordinated effort of all our teams, we have managed to certify 100% of our hotels (with more than one year of operation) one year ahead of what was set in our strategic plan. Thus, every time you stay with us, you enjoy an audited space that is respectful of the environment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Zero tolerance towards child exploitation: Top Members in THE CODE (ECPAT)<\/h3>\n\n\n\n<p>Our ethical responsibility to destinations includes prioritising the protection of the most vulnerable groups. In key destinations such as Spain and Mexico, we have been recognised as Top Members of THE CODE (ECPAT), which reinforces our firm commitment against the sexual exploitation of children and adolescents in the tourism sector through the continuous training of our staff and the rigorous application of prevention protocols.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Energy transition: 90% electricity from renewable sources<\/h3>\n\n\n\n<p>Climate change demands urgent measures and our energy transition is already unstoppable. Currently, 90% of our electricity comes from certified renewable sources. This is possible thanks to the active implementation of our own photovoltaic generation systems in our establishments and the strategic signing of green energy contracts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Summary table of sustainability data for RIU Hotels<\/h2>\n\n\n\n<p>To facilitate a quick consultation of our results, we summarise the main figures and certifications achieved by our strategy:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>Sustainability Indicator<\/strong><\/td><td><strong>Achievement Reached (2025)<\/strong><\/td><td><strong>Main Impact and Coverage<\/strong><\/td><\/tr><\/thead><tbody><tr><td><strong>Social and Environmental Investment<\/strong><\/td><td>+5,000,000 \u20ac<\/td><td>Support for children and the destinations where we operate<\/td><\/tr><tr><td><strong>Electricity from Renewable Sources<\/strong><\/td><td>90% of electricity consumption<\/td><td>Self-generation with photovoltaic installations and green energy contracts<\/td><\/tr><tr><td><strong>Child Protection (The Code)<\/strong><\/td><td>&#8220;Top Members&#8221; status<\/td><td>Actively applied with protocols in Spain and Mexico<\/td><\/tr><tr><td><strong>Responsible Supply Chain<\/strong><\/td><td>Active ESG evaluation<\/td><td>Suppliers assessed through Achilles<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Let&#8217;s continue moving forward together towards increasingly sustainable tourism<\/h2>\n\n\n\n<p>Each of these steps is the direct result of teamwork, the trust placed in us by our customers and the daily involvement of the entire great Riu family. We look to the future with optimism, knowing that there is still much to be done, but convinced that we are heading in the right direction.<\/p>\n\n\n\n<p>Because every small action counts, we continue learning, improving and travelling this path&#8230; \u00a1proudly committed!<\/p>\n\n\n\n<p>Do you want to be part of the change? We invite you to discover our sustainable hotels first-hand and to plan your next responsible holiday by booking directly on our official website. Your conscious trip starts today with RIU!<\/p>\n\n\n\n<p><strong>Frequently Asked Questions (FAQs) about sustainability at RIU Hotels Hotels<\/strong><\/p>\n\n\n\n<p><strong>What is the Proudly Committed strategy of RIU Hotels?<\/strong><\/p>\n\n\n\n<p>It is the global sustainability roadmap of RIU Hotels &amp; Resorts designed to transform the environmental, social and ethical commitments of the company into concrete, measurable and transparent action plans in all its destinations.<\/p>\n\n\n\n<p><strong>How much money does RIU Hotels invest in social and environmental projects?<\/strong><\/p>\n\n\n\n<p>During the year 2025, RIU Hotels has allocated a total of 5 million euros to social and environmental projects aimed at improving child health, supporting local communities and restoring critical ecosystems such as coral reefs.<\/p>\n\n\n\n<p><strong>What is the Ecostars Ecostars certification and how many RIU hotels have it?<\/strong><\/p>\n\n\n\n<p>Ecostars is an international environmental certification specifically for hotels. RIU Hotels has achieved 100% of our hotels (with more than one year of operation) under this seal, reaching this milestone one year ahead of the schedule in its strategic plan.<\/p>\n\n\n\n<p><strong>Where does the electricity for RIU hotels come from?<\/strong><\/p>\n\n\n\n<p>90% of the electricity for RIU comes from certified renewable sources, thanks to the increasing installation of photovoltaic panels and the signing of contracts with green electricity suppliers.<\/p>\n\n\n\n<p><strong>How does RIU ensure that its suppliers are sustainable?<\/strong><\/p>\n\n\n\n<p>RIU Hotels has joined the Achilles Hospitality Community, the leading ESG (Environmental, Social and Governance) assessment system worldwide, ensuring that its suppliers comply with strict ethical and environmental standards.<\/p>\n\n\n\n<p><strong>What measures does RIU take against child exploitation?<\/strong><\/p>\n\n\n\n<p>RIU Hotels has been recognised as a Top Member of THE CODE (ECPAT) in Spain and Mexico. The chain applies strict prevention protocols and offers continuous training to its staff to prevent any type of exploitation of children and adolescents in the tourism sector.<\/p>\n","protected":false},"excerpt":{"rendered":"At RIU Hotels &amp; Resorts we drive sustainable tourism through our Proudly Committed strategy, achieving in 2025 a social and environmental investment of 5 million euros, the certification of 100% of the hotels (with more than one year of operation) with Ecostars and 90% of electricity consumption from renewable sources. At RIU Hotels &amp; Resorts&#8230;","protected":false},"author":3,"featured_media":42553,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2252],"tags":[],"class_list":["post-42548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proudly-commited"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RIU Hotels: Sustainable Tourism with Proudly Committed 2025<\/title>\n<meta name=\"description\" content=\"Discover how at RIU Hotels we lead sustainable tourism with Proudly Committed: 90% green energy and 100% of hotels certified with Ecostars.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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