{"id":45307,"date":"2026-08-25T09:43:55","date_gmt":"2026-08-25T07:43:55","guid":{"rendered":"https:\/\/www.riu.com\/blog\/?p=45307"},"modified":"2026-08-25T09:43:57","modified_gmt":"2026-08-25T07:43:57","slug":"riu-turismo-que-suma-exceltur-sostenibilidad","status":"publish","type":"post","link":"https:\/\/www.riu.com\/blog\/en\/riu-turismo-que-suma-exceltur-sostenibilidad\/","title":{"rendered":"Sustainable Tourism at RIU: we are strengthening our commitment to Exceltur through the “Turismo Que Suma” campaign"},"content":{"rendered":"\n

At RIU Hotels & Resorts<\/a>, we are firmly convinced that the future of tourism must, without exception, generate a positive impact on the communities and destinations where we operate. For this reason, we remain fully committed to the “<\/strong>Turismo Que Suma<\/a>“<\/strong> initiative, promoted by the tourism alliance Exceltur<\/a>.<\/p>\n\n\n\n

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Why do we continue to support “Turismo Que Suma”?<\/h2>\n\n\n\n

The tourism sector represents far more than simply accommodating travellers or crafting unforgettable holiday experiences. It is a dynamic ecosystem that stimulates local economies, fosters stable, high-quality employment, and funds key initiatives in sustainability, environmental regeneration, and social welfare.<\/p>\n\n\n\n

Through our continued commitment to this campaign, alongside Exceltur and other leading companies in the sector, we aim to:<\/p>\n\n\n\n

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  • Champion local talent:<\/strong> Showcasing the professional growth, training, and quality employment opportunities we drive in every destination.<\/li>\n\n\n\n
  • Protect and regenerate our environment:<\/strong> Highlighting concrete projects in circular economy, decarbonisation, the use of green energy, and the conservation of biodiversity.<\/li>\n\n\n\n
  • Support our communities:<\/strong> Building alliances and direct social investment in health, education, and child-focused projects wherever we operate.<\/li>\n<\/ul>\n\n\n\n
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    Discover the new campaign video<\/h2>\n\n\n\n

    To give a face, a voice and emotion to all these commitments, we would like to share with you an audiovisual piece that encapsulates the purpose of the “Turismo Que Suma” campaign<\/p>\n\n\n\n

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