{"id":14494,"date":"2019-08-30T12:13:54","date_gmt":"2019-08-30T10:13:54","guid":{"rendered":"https:\/\/www.riu.com\/blog\/?p=14494"},"modified":"2024-04-04T15:00:44","modified_gmt":"2024-04-04T13:00:44","slug":"campana-de-comunicacion-turista-sostenible","status":"publish","type":"post","link":"https:\/\/www.riu.com\/blog\/campana-de-comunicacion-turista-sostenible\/","title":{"rendered":"Campa\u00f1a de Comunicaci\u00f3n Turista Sostenible"},"content":{"rendered":"<p>Somos conscientes de que nuestros clientes y la sociedad en general demandan y valoran <strong>organizaciones con prop\u00f3sito<\/strong>, capaces de mejorar los entornos en los que operan y ser <strong>agentes de cambio y progreso a escala social, econ\u00f3mica y medioambiental<\/strong>.<\/p>\n<p>Desde <strong>RIU Hotels &amp; Resorts impulsamos buenas pr\u00e1cticas<\/strong> e iniciativas empresariales que, <strong>sumados a los gestos de nuestros clientes<\/strong>, forman parte de un <strong>movimiento<\/strong> que promueve un impacto positivo y genera confianza bajo el lema <strong>BeRIUsponsible<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14495 size-large\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/08\/imagen-equipo-700x394.jpg\" alt=\"\" width=\"700\" height=\"394\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/08\/imagen-equipo-700x394.jpg 700w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/08\/imagen-equipo-250x141.jpg 250w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/08\/imagen-equipo-768x432.jpg 768w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/08\/imagen-equipo-120x67.jpg 120w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/08\/imagen-equipo.jpg 1366w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Desde el mes de julio llevamos realizando la <strong>Campa\u00f1a de Comunicaci\u00f3n,<\/strong> `<strong>Turista Sostenible<\/strong>\u00b4. A trav\u00e9s de nuestros canales de redes sociales (Facebook y Twitter) difundimos nuestro d\u00eda a d\u00eda, con el objetivo de poder compartirlo con vosotros, nuestros clientes.<\/p>\n<p>Entramos en la \u00faltima semana del mes de agosto y continuamos con la <strong>campa\u00f1a de comunicaci\u00f3n <\/strong>que consta de <strong>12 compromisos sostenibles<\/strong> como son:<\/p>\n<ul>\n<li><a href=\"https:\/\/twitter.com\/RiuHoteles\/status\/1151805101075521536\" target=\"_blank\" rel=\"noopener noreferrer\">Conciencia Sostenible<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/RiuHoteles\/status\/1154315383966511104\" target=\"_blank\" rel=\"noopener noreferrer\">Compromiso con la Comunidad<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/RiuHoteles\/status\/1159741118973665281\" target=\"_blank\" rel=\"noopener noreferrer\">Protecci\u00f3n de la Infancia<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/RiuHoteles\/status\/1149262075497275393\" target=\"_blank\" rel=\"noopener noreferrer\">Nuestro Equipo de Trabajo<\/a><\/li>\n<li>Satisfacci\u00f3n del Cliente<\/li>\n<li><a href=\"https:\/\/twitter.com\/RiuHoteles\/status\/1156871004347600896\" target=\"_blank\" rel=\"noopener noreferrer\">Rigor en Salud y Seguridad<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/RiuHoteles\/status\/1161615986027618305\" target=\"_blank\" rel=\"noopener noreferrer\">Uso y Reciclaje del Agua<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/RiuHoteles\/status\/1164515216954220544\" target=\"_blank\" rel=\"noopener noreferrer\">Gesti\u00f3n de Residuos<\/a><\/li>\n<li>Ahorro de Energ\u00eda<\/li>\n<li>Reducci\u00f3n de Emisiones de CO<sub>2<\/sub><\/li>\n<li>Protecci\u00f3n de la Vida Silvestre<\/li>\n<li>Certificaci\u00f3n en Sostenibilidad<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14508 size-large\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/08\/imagen-compromiso-comunidad18-700x394.jpg\" alt=\"\" width=\"700\" height=\"394\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/08\/imagen-compromiso-comunidad18-700x394.jpg 700w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/08\/imagen-compromiso-comunidad18-250x141.jpg 250w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/08\/imagen-compromiso-comunidad18-768x432.jpg 768w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/08\/imagen-compromiso-comunidad18-120x67.jpg 120w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/08\/imagen-compromiso-comunidad18.jpg 1366w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Queremos destacar, los <strong>buenos resultados obtenidos<\/strong> de la campa\u00f1a digital (somos turistas cada vez m\u00e1s conectados) y la estupenda <strong>aceptaci\u00f3n que est\u00e1 teniendo entre los que nos visitan<\/strong>. Algo que sin duda es motor de motivaci\u00f3n para continuar y poder seguir mejorando.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14517 size-large\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/08\/imagen-protecci\u00f3n-infancia-14-700x394.jpg\" alt=\"\" width=\"700\" height=\"394\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/08\/imagen-protecci\u00f3n-infancia-14-700x394.jpg 700w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/08\/imagen-protecci\u00f3n-infancia-14-250x141.jpg 250w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/08\/imagen-protecci\u00f3n-infancia-14-768x432.jpg 768w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/08\/imagen-protecci\u00f3n-infancia-14-120x67.jpg 120w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/08\/imagen-protecci\u00f3n-infancia-14.jpg 1366w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Apostamos por la <strong>sostenibilidad<\/strong> como uno de los principales vectores para el <strong>correcto desarrollo del Turismo<\/strong> y, para conseguirlo, la implicaci\u00f3n directa de nuestros clientes en materia de sostenibilidad es esencial.<\/p>\n<p><a href=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/08\/imagen-satisfacci\u00f3n-cliente-44.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14498 size-large\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/08\/imagen-satisfacci\u00f3n-cliente-44-700x394.jpg\" alt=\"\" width=\"700\" height=\"394\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/08\/imagen-satisfacci\u00f3n-cliente-44-700x394.jpg 700w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/08\/imagen-satisfacci\u00f3n-cliente-44-250x141.jpg 250w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/08\/imagen-satisfacci\u00f3n-cliente-44-768x432.jpg 768w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/08\/imagen-satisfacci\u00f3n-cliente-44-120x67.jpg 120w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2019\/08\/imagen-satisfacci\u00f3n-cliente-44.jpg 1366w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Aqu\u00ed puedes encontrar algunos de los v\u00eddeos de las acciones que realizamos y cuyo <strong>compromiso<\/strong> no es otro que dejar una <strong>huella positiva<\/strong>. Con todo ello, podr\u00e1s comprobar que desde RIU Hotels &amp; Resorts entendemos que el turismo si no es sostenible, no es turismo.<\/p>\n","protected":false},"excerpt":{"rendered":"Somos conscientes de que nuestros clientes y la sociedad en general demandan y valoran organizaciones con prop\u00f3sito, capaces de mejorar los entornos en los que operan y ser agentes de cambio y progreso a escala social, econ\u00f3mica y medioambiental. Desde RIU Hotels &amp; Resorts impulsamos buenas pr\u00e1cticas e iniciativas empresariales que, sumados a los gestos&#8230;","protected":false},"author":3,"featured_media":14495,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2251],"tags":[],"glossary":[],"class_list":["post-14494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proudlycommitted"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1a de Comunicaci\u00f3n Turista Sostenible - RIU.com | Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.riu.com\/blog\/campana-de-comunicacion-turista-sostenible\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1a de Comunicaci\u00f3n Turista Sostenible - RIU.com | Blog\" \/>\n<meta property=\"og:description\" content=\"Somos conscientes de que nuestros clientes y la sociedad en general demandan y valoran organizaciones con prop\u00f3sito, capaces de mejorar los entornos en los que operan y ser agentes de cambio y progreso a escala social, econ\u00f3mica y medioambiental. 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