{"id":45292,"date":"2026-08-25T09:42:00","date_gmt":"2026-08-25T07:42:00","guid":{"rendered":"https:\/\/www.riu.com\/blog\/?p=45292"},"modified":"2026-08-25T09:42:02","modified_gmt":"2026-08-25T07:42:02","slug":"riu-turismo-que-suma-exceltur-sostenibilidad","status":"publish","type":"post","link":"https:\/\/www.riu.com\/blog\/riu-turismo-que-suma-exceltur-sostenibilidad\/","title":{"rendered":"Turismo sostenible en RIU: reforzamos nuestro compromiso con Exceltur en la campa\u00f1a \u00abTurismo Que Suma\u00bb\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En <strong>RIU Hotels &amp; Resorts<\/strong> tenemos muy claro que el turismo del futuro pasa, de forma irrenunciable, por generar un impacto positivo en las comunidades y destinos donde operamos. Por eso, seguimos plenamente involucrados en la iniciativa <strong>\u00ab<\/strong><a href=\"https:\/\/turismoquesuma.es\/?utm_source=turismoquesuma&amp;utm_medium=blog&amp;utm_campaign=aquisevive&amp;utm_id=riuhotels\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Turismo Que Suma<\/strong><\/a><strong>\u00ab<\/strong>, impulsada por la alianza tur\u00edstica <a href=\"https:\/\/www.exceltur.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Exceltur<\/strong><\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"918\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2026\/08\/imagen-campana-turismo-que-suma-riu-2.jpg\" alt=\"Imagen de la campa\u00f1a Turismo que Suma en un hotel RIU\n\" class=\"wp-image-45371\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfPor qu\u00e9 seguimos apostando por \u00abTurismo Que Suma\u00bb?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El sector tur\u00edstico es mucho m\u00e1s que alojar a viajeros o crear experiencias vacacionales inolvidables. Se trata de un ecosistema que dinamiza econom\u00edas locales, promueve el empleo estable de calidad y financia iniciativas clave en sostenibilidad, regeneraci\u00f3n ambiental y bienestar social.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con nuestra continuidad en esta campa\u00f1a, junto a Exceltur y otras empresas l\u00edderes del sector, buscamos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Poner en valor al talento local:<\/strong> Mostrando el crecimiento profesional, la formaci\u00f3n y el empleo de calidad que impulsamos en cada destino.<\/li>\n\n\n\n<li><strong>Proteger y regenerar nuestro entorno:<\/strong> Explicando proyectos concretos de econom\u00eda circular, descarbonizaci\u00f3n, uso de energ\u00eda verde y conservaci\u00f3n de la biodiversidad.<\/li>\n\n\n\n<li><strong>Apoyar a las comunidades:<\/strong> Generando alianzas e inversi\u00f3n social directa en proyectos de salud, educaci\u00f3n e infancia all\u00ed donde estamos presentes.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"562\" data-id=\"45377\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2026\/08\/imagen-campana-turismo-que-suma-2-6.png\" alt=\"Imagen de la campa\u00f1a Turismo que Suma\" class=\"wp-image-45377\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"337\" height=\"421\" data-id=\"45374\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2026\/08\/imagen-campana-turismo-que-suma-1-6.png\" alt=\"Imagen de la campa\u00f1a Turismo que Suma\" class=\"wp-image-45374\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"337\" height=\"421\" data-id=\"45380\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2026\/08\/imagen-campana-turismo-que-suma-3-6.png\" alt=\"Imagen de la campa\u00f1a Turismo que Suma\" class=\"wp-image-45380\"\/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Descubre el nuevo v\u00eddeo de la campa\u00f1a<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para ponerle rostro, voz y emoci\u00f3n a todos estos compromisos, queremos compartir con vosotros una pieza audiovisual que sintetiza el prop\u00f3sito de la campa\u00f1a \u201cTurismo Que Suma\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Turismo Que Suma - &quot;Aqu\u00ed se Vive&quot;\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/Yn-SfX3O8jM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Te invitamos a ver el v\u00eddeo, compartirlo en tus redes sociales y sumarte a esta conversaci\u00f3n. Porque entre todos demostramos cada d\u00eda que el turismo no solo viaja, sino que transforma, aporta y <strong>suma<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Gracias por formar parte del cambio con nosotros!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Preguntas Frecuentes (FAQs)<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1787577730852\"><strong class=\"schema-faq-question\"><strong>\u00bfQu\u00e9 es la campa\u00f1a \u00abTurismo Que Suma\u00bb?<\/strong><\/strong> <p class=\"schema-faq-answer\">Es una iniciativa impulsada por la alianza tur\u00edstica <strong>Exceltur<\/strong> en la que participan empresas l\u00edderes como <strong>RIU Hotels &amp; Resorts<\/strong> para visibilizar el valor econ\u00f3mico, ambiental y social que aporta el turismo a los destinos.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1787577734724\"><strong class=\"schema-faq-question\"><strong>\u00bfPor qu\u00e9 participa RIU Hotels &amp; Resorts en esta iniciativa?<\/strong><\/strong> <p class=\"schema-faq-answer\">Porque en RIU consideramos que el turismo del futuro pasa obligatoriamente por generar un <strong>impacto positivo directo<\/strong> en la vida de las personas y en la conservaci\u00f3n del entorno donde operamos.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1787577739012\"><strong class=\"schema-faq-question\"><strong>\u00bfC\u00f3mo fomenta RIU el desarrollo del empleo local?<\/strong><\/strong> <p class=\"schema-faq-answer\">RIU impulsa la <strong>contrataci\u00f3n local, la formaci\u00f3n continua y el empleo de calidad<\/strong>, garantizando oportunidades reales de crecimiento laboral e inclusi\u00f3n dentro de su estructura hotelera.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1787577740189\"><strong class=\"schema-faq-question\"><strong>\u00bfQu\u00e9 medidas de protecci\u00f3n ambiental aplica RIU en sus hoteles?<\/strong><\/strong> <p class=\"schema-faq-answer\">RIU ejecuta planes de <strong>descarbonizaci\u00f3n, eficiencia energ\u00e9tica, energ\u00eda verde, gesti\u00f3n circular de residuos<\/strong> y preservaci\u00f3n de la biodiversidad en sus complejos tur\u00edsticos.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1787577740701\"><strong class=\"schema-faq-question\"><strong>\u00bfQu\u00e9 tipo de proyectos sociales apoya RIU en las comunidades?<\/strong><\/strong> <p class=\"schema-faq-answer\">La compa\u00f1\u00eda realiza <strong>inversiones sociales directas<\/strong> orientadas a la atenci\u00f3n m\u00e9dica, programas educativos, protecci\u00f3n de la infancia y apoyo a colectivos vulnerables locales.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1787577741188\"><strong class=\"schema-faq-question\"><strong>\u00bfD\u00f3nde se puede ver el v\u00eddeo oficial de la campa\u00f1a \u00abTurismo Que Suma\u00bb?<\/strong><\/strong> <p class=\"schema-faq-answer\">El v\u00eddeo est\u00e1 disponible en el canal oficial de <strong>YouTube de RIU Hotels<\/strong>, en sus plataformas sociales y dentro del Blog de RIU.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"En RIU Hotels &amp; Resorts tenemos muy claro que el turismo del futuro pasa, de forma irrenunciable, por generar un impacto positivo en las comunidades y destinos donde operamos. Por eso, seguimos plenamente involucrados en la iniciativa \u00abTurismo Que Suma\u00ab, impulsada por la alianza tur\u00edstica Exceltur. \u00bfPor qu\u00e9 seguimos apostando por \u00abTurismo Que Suma\u00bb? El&#8230;","protected":false},"author":3,"featured_media":45387,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2251],"tags":[2288],"class_list":["post-45292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proudlycommitted","tag-vacaciones-familia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RIU y Turismo Que Suma: Sostenibilidad con Exceltur 2026<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo RIU y Exceltur impulsan el turismo sostenible mediante la campa\u00f1a Turismo Que Suma. \u00a1Conoce nuestras acciones y \u00fanete al cambio ya!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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operamos.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.riu.com\\\/blog\\\/riu-turismo-que-suma-exceltur-sostenibilidad\\\/#faq-question-1787577739012\",\"position\":3,\"url\":\"https:\\\/\\\/www.riu.com\\\/blog\\\/riu-turismo-que-suma-exceltur-sostenibilidad\\\/#faq-question-1787577739012\",\"name\":\"\u00bfC\u00f3mo fomenta RIU el desarrollo del empleo local?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"RIU impulsa la <strong>contrataci\u00f3n local, la formaci\u00f3n continua y el empleo de calidad<\\\/strong>, garantizando oportunidades reales de crecimiento laboral e inclusi\u00f3n dentro de su estructura 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