{"id":46309,"date":"2026-10-08T08:55:09","date_gmt":"2026-10-08T06:55:09","guid":{"rendered":"https:\/\/www.riu.com\/blog\/?p=46309"},"modified":"2026-10-08T10:50:31","modified_gmt":"2026-10-08T08:50:31","slug":"riu-hotels-proteccion-infantil-ecpat-the-code","status":"publish","type":"post","link":"https:\/\/www.riu.com\/blog\/riu-hotels-proteccion-infantil-ecpat-the-code\/","title":{"rendered":"\u00bfC\u00f3mo lidera la protecci\u00f3n infantil en el turismo la marca RIU con The Code y ECPAT?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En <strong>RIU Hotels &amp; Resorts <\/strong>tenemos la convicci\u00f3n de que la sostenibilidad no se limita a cuidar del planeta, sino que prioriza la protecci\u00f3n de las personas y de colectivos en situaci\u00f3n de vulnerabilidad. Desde 2012, nuestra estrategia <a href=\"https:\/\/www.riu.com\/es\/proudly-committed#proudly-committed\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Proudly Committed<\/strong> <\/a>integra la erradicaci\u00f3n de la Explotaci\u00f3n Sexual Comercial de Ni\u00f1os, Ni\u00f1as y Adolescentes (ESCNNA) en el turismo como una prioridad estrat\u00e9gica. En la actualidad, reforzamos este compromiso en destinos como <strong>Espa\u00f1a, M\u00e9xico, Estados Unidos, Rep\u00fablica Dominicana y Reino Unido<\/strong>, alcanzando la distinci\u00f3n <a href=\"https:\/\/ecpat.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TOP Member de ECPAT<\/strong> <\/a>en Espa\u00f1a y M\u00e9xico.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"278\" height=\"276\" data-id=\"46372\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2026\/10\/the-code-internacional-logo.jpg\" alt=\"\" class=\"wp-image-46372\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2026\/10\/the-code-internacional-logo.jpg 278w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2026\/10\/the-code-internacional-logo-150x150.jpg 150w\" sizes=\"auto, (max-width: 278px) 100vw, 278px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"447\" height=\"447\" data-id=\"46375\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2026\/10\/logo-ecpact-iternacional.jpg\" alt=\"\" class=\"wp-image-46375\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2026\/10\/logo-ecpact-iternacional.jpg 447w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2026\/10\/logo-ecpact-iternacional-150x150.jpg 150w\" sizes=\"auto, (max-width: 447px) 100vw, 447px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 significan ECPAT y The CODE en la protecci\u00f3n de la infancia?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para comprender el alcance de nuestra acci\u00f3n social, es esencial diferenciar los dos pilares que vertebran las alianzas en la industria tur\u00edstica internacional:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 diferencia existe entre ECPAT y The CODE?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.riu.com\/blog\/riu-explotacion-sexual-ninos-ninas-adolescentes-alianza-ecpat\/\" target=\"_blank\" rel=\"noreferrer noopener\">ECPAT<\/a>:<\/strong> Es la red global de organizaciones de la sociedad civil, con presencia en m\u00e1s de 110 pa\u00edses, dedicada a erradicar la Explotaci\u00f3n Sexual Comercial de Ni\u00f1os, Ni\u00f1as y Adolescentes. Fue la entidad pionera en impulsar esta causa dentro del sector tur\u00edstico.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/thecode.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">The CODE<\/a>:<\/strong> Constituye el marco regulatorio y operativo internacional. Se compone de <strong>6 criterios clave<\/strong> que fijan las pol\u00edticas, protocolos de actuaci\u00f3n y capacitaciones que las empresas tur\u00edsticas deben implementar en sus operaciones.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfPor qu\u00e9 destaca el reconocimiento TOP Member otorgado a RIU Hotels?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El esfuerzo continuado en nuestros hoteles nos ha permitido ser reconocidos con la m\u00e1xima distinci\u00f3n internacional de la iniciativa: la categor\u00eda <strong><a href=\"https:\/\/www.economiademallorca.com\/articulo\/empresas\/riu-amplia-reino-unido-estrategia-explotacion-sexual-infantil\/20260929123335123872.html\" target=\"_blank\" rel=\"noreferrer noopener\">TOP Member en Espa\u00f1a<\/a> y <a href=\"https:\/\/espana.ladevi.info\/negocios-latam\/riu-cerro-2025-ingresos-record-y-acelera-su-expansion-global-foco-sostenibilidad-y-america-latina-n95039\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e9xico<\/a><\/strong>. De las 44 nominaciones concedidas a nivel global en esta edici\u00f3n, <strong>RIU ostenta 2 de ellas<\/strong>, reflejando la implantaci\u00f3n real de nuestras pol\u00edticas en los destinos clave donde operamos.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Nivel \/ Indicador<\/strong><\/td><td><strong>Definici\u00f3n y Alcance<\/strong><\/td><td><strong>Acciones y Cifras Reales en RIU<\/strong><\/td><\/tr><tr><td><strong>Miembro<\/strong><\/td><td><strong>Firma del compromiso inicial para adoptar pol\u00edticas de protecci\u00f3n infantil y el c\u00f3digo de conducta.<\/strong><\/td><td><strong>Adhesi\u00f3n formal asumida desde el a\u00f1o 2012.<\/strong><\/td><\/tr><tr><td><strong>TOP Member<\/strong><\/td><td><strong>M\u00e1xima excelencia por grado superior de cumplimiento, formaci\u00f3n continua y protocolos activos.<\/strong><\/td><td><strong>Capacitaci\u00f3n continua de la plantilla y respuesta r\u00e1pida con cultura de reporte inmediato.<\/strong><\/td><\/tr><tr><td><strong>Colaboradores Formados (2025) <em>(NUEVO DATO)<\/em><\/strong><\/td><td><strong>Capacitaci\u00f3n presencial y digital en prevenci\u00f3n y protocolo de respuesta r\u00e1pida.<\/strong><\/td><td><strong>2.497 colaboradores formados en total en 2025 (2.212 en modalidad presencial y 285 en l\u00ednea).<\/strong><\/td><\/tr><tr><td><strong>Proveedores Adheridos (2025) <em>(NUEVO DATO)<\/em><\/strong><\/td><td><strong>Contratos comerciales con cl\u00e1usula vinculante de rechazo absoluto a la explotaci\u00f3n infantil.<\/strong><\/td><td><strong>1.463 proveedores firmaron la cl\u00e1usula de protecci\u00f3n infantil durante el ejercicio 2025.<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfC\u00f3mo transforma RIU la prevenci\u00f3n infantil en acci\u00f3n dentro de los hoteles?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En RIU hemos convertido la prevenci\u00f3n en una capacidad operativa diaria para que los compromisos no se queden en meras declaraciones corporativas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Protocolo operativo de actuaci\u00f3n en 3 pasos<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Contamos con un <strong>protocolo estandarizado<\/strong> para gestionar cualquier sospecha o situaci\u00f3n de riesgo de forma confidencial e inmediata, asegurando la protecci\u00f3n del menor y la coordinaci\u00f3n directa con autoridades locales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Formaci\u00f3n transversal de los equipos<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Capacitamos de manera continua a plantillas completas en todas las \u00e1reas del hotel: <strong>Recepci\u00f3n, Pisos\/Housekeeping, Alimentos y Bebidas, Animaci\u00f3n, Seguridad y Mantenimiento<\/strong>. <strong>En 2025, un total de 2.497 colaboradores recibieron esta capacitaci\u00f3n espec\u00edfica (2.212 de forma presencial y 285 a trav\u00e9s de formaci\u00f3n online)<\/strong>, prepar\u00e1ndolos para identificar se\u00f1ales de alerta y reaccionar con inmediatez.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1068\" src=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2026\/10\/formacion-empleados-riu-ecpat-1600x1068.jpg\" alt=\"\" class=\"wp-image-46378\" srcset=\"https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2026\/10\/formacion-empleados-riu-ecpat-1600x1068.jpg 1600w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2026\/10\/formacion-empleados-riu-ecpat-600x400.jpg 600w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2026\/10\/formacion-empleados-riu-ecpat-767x512.jpg 767w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2026\/10\/formacion-empleados-riu-ecpat-1536x1025.jpg 1536w, https:\/\/www.riu.com\/blog\/wp-content\/uploads\/2026\/10\/formacion-empleados-riu-ecpat-2048x1367.jpg 2048w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cambio en la cultura organizativa y denuncias seguras<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Promovemos un entorno de confianza donde el reporte se concibe como un <strong>acto de responsabilidad moral y deber de protecci\u00f3n colectiva<\/strong>, eliminando tab\u00faes y estigmas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cl\u00e1usulas contractuales y trabajo con aliados locales<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Incluimos cl\u00e1usulas de rechazo absoluto a la Explotaci\u00f3n Sexual Comercial de Ni\u00f1os, Ni\u00f1as y Adolescentes con nuestros proveedores y colaboramos sobre el terreno con organizaciones locales para adaptar las pautas a las normativas de cada pa\u00eds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQuieres conocer m\u00e1s sobre c\u00f3mo trabajamos por un impacto social positivo en cada uno de nuestros destinos? Te invitamos a explorar todas las iniciativas de nuestro compromiso<a href=\"https:\/\/www.hosteltur.com\/riu-responde\/riu-hotels-resorts-sostenibilidad\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Proudly Committed<\/strong><\/a> en la web de RIU Hotels &amp; Resorts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Preguntas Frecuentes (FAQs)<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1791275252424\"><strong class=\"schema-faq-question\"><strong>\u00bfDesde cu\u00e1ndo colabora RIU Hotels &amp; Resorts con ECPAT?<\/strong><\/strong> <p class=\"schema-faq-answer\">RIU est\u00e1 adherida a ECPAT desde el a\u00f1o 2012, integrando la protecci\u00f3n de la infancia como un eje prioritario en su estrategia Proudly Committed.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1791275257149\"><strong class=\"schema-faq-question\"><strong>\u00bfQu\u00e9 significa que RIU sea TOP Member de ECPAT en Espa\u00f1a y M\u00e9xico?<\/strong><\/strong> <p class=\"schema-faq-answer\">Significa que la cadena ha alcanzado el nivel m\u00e1s alto de exigencia en la aplicaci\u00f3n de protocolos de prevenci\u00f3n, capacitaci\u00f3n transversal de personal e implantaci\u00f3n operativa real.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1791275258013\"><strong class=\"schema-faq-question\"><strong>\u00bfCu\u00e1ntas distinciones TOP Member ha obtenido RIU en la \u00faltima edici\u00f3n?<\/strong><\/strong> <p class=\"schema-faq-answer\">RIU ha conseguido 2 de las 44 nominaciones de la categor\u00eda TOP Member otorgadas a nivel mundial.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1791275258735\"><strong class=\"schema-faq-question\">\u00a0<strong>\u00bfCu\u00e1ntos empleados de RIU fueron capacitados en protecci\u00f3n infantil en 2025?<\/strong><\/strong> <p class=\"schema-faq-answer\">En 2025 se capacitaron un total de 2.497 colaboradores: 2.212 en formato presencial y 285 en la plataforma online.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1791275259295\"><strong class=\"schema-faq-question\"><strong>\u00bfCu\u00e1les son los 6 criterios de The CODE?<\/strong><\/strong> <p class=\"schema-faq-answer\">Son los criterios internacionales establecidos para que las empresas tur\u00edsticas garanticen pol\u00edticas de protecci\u00f3n infantil, protocolos de respuesta y formaci\u00f3n continua de sus empleados. Se trata de compromisos operativos que abarcan desde la pol\u00edtica interna y formaci\u00f3n del personal, hasta cl\u00e1usulas con proveedores, informaci\u00f3n a clientes, alianzas locales y rendici\u00f3n de cuentas.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1791275259969\"><strong class=\"schema-faq-question\"><strong>\u00bfQu\u00e9 departamentos del hotel reciben formaci\u00f3n en protecci\u00f3n infantil?<\/strong><\/strong> <p class=\"schema-faq-answer\">La formaci\u00f3n es transversal e incluye a Recepci\u00f3n, Pisos\/Housekeeping, Alimentos y Bebidas, Animaci\u00f3n, Seguridad y Mantenimiento.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1791275260658\"><strong class=\"schema-faq-question\"><strong>\u00bfEn qu\u00e9 destinos aplica RIU su modelo de prevenci\u00f3n con ECPAT?<\/strong><\/strong> <p class=\"schema-faq-answer\">El compromiso abarca operaciones en destinos estrat\u00e9gicos como Espa\u00f1a, M\u00e9xico, Estados Unidos, Rep\u00fablica Dominicana y Reino Unido.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"En RIU Hotels &amp; Resorts tenemos la convicci\u00f3n de que la sostenibilidad no se limita a cuidar del planeta, sino que prioriza la protecci\u00f3n de las personas y de colectivos en situaci\u00f3n de vulnerabilidad. Desde 2012, nuestra estrategia Proudly Committed integra la erradicaci\u00f3n de la Explotaci\u00f3n Sexual Comercial de Ni\u00f1os, Ni\u00f1as y Adolescentes (ESCNNA) en&#8230;","protected":false},"author":3,"featured_media":46369,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2251],"tags":[],"glossary":[],"class_list":["post-46309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proudlycommitted"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RIU Hotels: Protecci\u00f3n Infantil con ECPAT y The Code 2026<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo en RIU Hotels lideramos la protecci\u00f3n infantil junto a ECPAT y The CODE. 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