RIU Hotels & Resorts was founded in Mallorca, Spain, in 1953, as a small family holiday business by the Riu family, the original and current owner, now in its third generation. The company specialises in the holiday hotel trade, and over 70% of its establishments offer RIU’s recognised all-inclusive service. With the launch of its first city hotel in 2010, RIU expanded its product range with its own line of urban hotels, called RIU Plaza. At present, RIU Hotels & Resorts has 100 hotels in 20 countries which, every year, welcome more than 4.9 million guests and in which a total of 31,270 employees work.
The chain is defined by its strict commitment to quality, by its offer of outstanding facilities in the best beach and city destinations, by its varied and carefully prepared dining options and by personalised service with a heart. The staff are what set the chain apart from the competition. They make up RIU’s main asset and its greatest source of pride.
A letter from our CEO
We are pleased to present our Corporate Social Responsibility website, describing the company’s activity in CSR and all the environmental and social support activities carried out by our hotels thanks to the dedication and efforts of the RIU team members.
Our company is in full identity maturity. We left philanthropy behind and began to make our way slowly but firmly along a path towards CSR, a path which, as the pages of this report show, has led to records in social investment in RIU destinations and has managed to mobilise the solidarity of both our employees and customers.
This has all been achieved thanks to the application of a social innovation methodology which is unique to the industry, encompassing reports, internal interviews, meetings with stakeholders and field visits. Intense research that has helped identify social and environmental gaps in the communities around our hotels and has helped target our social investment to the places where it is needed most.
Despite the uncertain times that 2020 and 2021 has brought, we will continue to work with determination towards our objective: a responsible hotel industry wherever our activity has an impact, always maintaining the same enthusiasm, effort and quality in customer service.
Carmen Riu and Luis Riu