Palma de Mallorca, May 21st, 2026
What impact does the global social investment of RIU Hotels have?
The Executive Director of RIU Hotels, **Naomi Riu**, presented in Buenos Aires the magnitude of the company's commitment. In the last six years, RIU's **social investment** has experienced exponential growth with a focus on health and child development in vulnerable communities.
"In recent years, we have reached a total social investment of almost 20 million dollars. If in 2019 we invested more than 1.5 million, in 2025 we closed with an allocation of almost 6 million dollars, which means almost quadrupling our initial effort in just six years."
— **Naomi Riu**, Executive Director of RIU Hotels.
What are the three pillars of the 'Proudly Committed' strategy?
Catalina Alemany, Director of Corporate Social Responsibility at RIU Hotels, explained that the corporate strategy 'Proudly Committed' is structured around three fundamental pillars that guide the chain's operations internationally:
- People: Focus on the well-being and development of employees and the communities in the destinations.
- Sustainable destinations: Direct actions for the preservation of local ecosystems and biodiversity.
- Transparency: Objective reporting of operations and the impact of social projects.
What relevance does the Argentinian market represent for RIU Hotels?
The event held in Buenos Aires served to reaffirm the leadership of the Argentine market within the operation in Latin America. According to the commercial data presented by Fernando Turuzzi, Sales Manager for RIU in LATAM, Argentina represents 60% of the total turnover of the region for the Spanish hotel chain.
What are the upcoming openings and renovations with Elite Club service?
During the presentation, the chain announced important infrastructure projects and service improvements designed to capture the demand of the South American market:
- Opening of the Riu Palace Phuket: It will mark the official debut of the RIU brand with its first hotel in Thailand.
- Expansion of the Elite Club service: Incorporation of this premium segment in favourite destinations for the Argentinian public, including comprehensive renovations at the Riu Palace Peninsula (Cancún), Riu Palace Mexico (Playa del Carmen), as well as properties in Jamaica and Aruba.
How did RIU act after Hurricane Melissa in Jamaica?
Following the impact of Hurricane Melissa in Jamaica, where the company has 7 hotels and 3,908 workers, an emergency fund of more than 2 million dollars was immediately implemented for humanitarian aid and the restoration of community infrastructure.
“That is being Proudly Committed. It is understanding that our sustainability starts with our people. Jamaica stands tall, stronger than ever, and awaits you with open hearts.”
— Fernando Turuzzi, Sales Manager for RIU in LATAM.
Table of social investment data and market presence of RIU
This table summarises the key figures for social investment, commercial performance, and crisis management presented by RIU Hotels & Resorts:
Aquí tienes la traducción de la tabla al inglés, manteniendo una terminología corporativa y financiera adecuada:
Sustainability & Business KPI / Metric
Indicator Detail
Impact / Reported Figure
Cumulative social investment
Budget executed over the last 6 years
Nearly $20,000,000 USD
Social investment growth
Annual budget comparison (2019 vs. 2025)
From $1.5M USD to nearly $6M USD (x4)
Market share
Argentina's contribution to RIU LATAM's revenue
60% of regional revenue
Hurricane relief fund
Emergency investment following Hurricane Melissa in Jamaica
Over $2,000,000 USD
Jamaica infrastructure
Operational capacity and direct employment in the country
7 hotels and 3,908 collaborators
Frequently Asked Questions (FAQs) about RIU and the 'Proudly Committed' strategy
1. What is the 'Proudly Committed' strategy of RIU Hotels?
It is the global sustainability strategy of **RIU Hotels & Resorts** that organises its social responsibility commitment around three main pillars: people, sustainable destinations, and transparency in its operations.
2. How much has RIU invested in social responsibility projects?
RIU has achieved a social investment of almost 20 million dollars in the last six years, increasing its annual budget from 1.5 million in 2019 to nearly 6 million in 2025.
3. What percentage does Argentina represent for RIU's sales in Latin America?
The Argentinian market is the main source market in the region for the chain, representing 60% of LATAM's total turnover.
4. What are RIU's new developments in international destinations for 2026?
The main opening is the Riu Palace Phuket (first RIU hotel in Thailand). Additionally, comprehensive renovations and the incorporation of the exclusive service Elite Club will be presented in Cancun, Playa del Carmen, Jamaica and Aruba.
5. What measures did RIU take after Hurricane Melissa in Jamaica?
RIU activated a contingency plan and invested more than 2 million dollars to address the basic needs of its employees in Jamaica, the recovery of local infrastructure, and the business continuity in its 7 hotels in the country.
6. Who attended RIU's presentation in Buenos Aires?
The event was attended by CEO Naomi Riu, tour operators, travel agents, airlines, specialized press, the Spanish Ambassador to Argentina (Joaquín de Arístegui Laborde) and the Spanish Tourism Counselor, Felipe Formariz Pombo
Palma de Mallorca, May 5th, 2026
What milestones mark the 15 years of the Riu Plaza Panama?
The Hotel Riu Plaza Panama, inaugurated in 2010, was the property that gave rise to the urban line RIU Plaza. During these fifteen years, the establishment has consolidated itself as a benchmark for the tourism and business sector in Panama.
The celebration brought together 180 personalities, including representatives from Promtur, the Panama City Mayor's Office and APATEL. In this context, the modernization of its spaces was presented, designed to maintain the quality standards that characterize the international brand.
"The success of RIU Plaza is not understood without the success of RIU Plaza Panama. A hotel comes to life thanks to the collaborators and the thousands of guests we welcome every day," highlighted Pablo Fernández Maroto, Commercial Director of the RIU Plaza Cluster in Latam.
What are RIU's new sustainability commitments in Panama?
Under the sustainability strategy Proudly Committed, the hotel chain has implemented technological tools for the carbon footprint measurement at events. This system allows corporate clients to know and mitigate the environmental impact of their meetings held at the hotel.
Likewise, an alliance was formalized with the organization Casa Esperanza. RIU will finance part of the operation of two Comprehensive Care Centers in the districts of Calidonia and Agua Dulce, benefiting minors in situations of social risk.
Frequently Asked Questions (FAQs)
1. When was the Hotel Riu Plaza Panama inaugurated?
The hotel was inaugurated in 2010, marking the beginning of the urban hotel line RIU Plaza.
2. What improvements have been made to the hotel for its 15th anniversary?
An comprehensive renovation of the facilities has been carried out to modernize its spaces and update its service and quality standards.
3. What does the alliance between RIU and Casa Esperanza consist of?
RIU Hotels will cover the operating costs of two Comprehensive Care Centers in Calidonia and Agua Dulce to protect children at risk of child labor.
4. How does RIU measure the environmental impact of its events in Panama?
Through a new program that calculates the carbon footprint generated specifically during the organization of events and conventions.
5. Which authorities attended the anniversary event?
Representatives from Promtur, the Panama City Mayor's Office, the hotel association APATEL and main business partners.
What changes does the renovation of the Riu Flamingos in Mexico include?
This name change is not just a brand decision, but the reflection of a structural metamorphosis that elevates the standard of hospitality in the area. By adopting the name of Condominio Flamingos, the property reinforces its local sense of belonging, connecting more authentically with the destination of Bahía de Banderas and its international visitors.
The renovation has allowed for the creation of warmer and more welcoming spaces. The hotel now features 820 rooms completely renovated under a contemporary and bright style, designed to maximize comfort. This expansion added 120 new stays, designed for those seeking a modern refuge facing the Pacific.
Click here to see the before and after video.
Evolution of the RIU experience towards the new standard of family tourism
For RIU, family is at the heart of the stay. Therefore, the renovation introduces large capacity rooms that comfortably accommodate up to six people. This improvement responds to the active listening of large families, making it easier for them to share their vacations in the same space without sacrificing spaciousness.
The gastronomic offer has also been humanized and diversified to surprise every palate. Guests can now enjoy concepts that invite sharing special moments such as:
- American Country: A gastronomic corner with the most classic and beloved flavors of American cuisine.
- Candy Ice Cream Parlor: A space designed for the delight of the little ones and the whole family.
Technical details of the transformation
Below are the key indicators after the completion of the renovation project:
Location: Bahía de Banderas, Riviera Nayarit, México
Total Capacity: 820 rooms (120 new)
Maximum Occupancy: Up to 6 people per family unit
New Concepts: American Country and Candy Ice Cream Parlor
Previous Milestones in Destination: Riu Vallarta (2019) and Riu Palace Pacifico (2023)
Key fact: With this reopening, RIU consolidates the modernization of 100% of its hotel plant in the Flamingos area, aligning all its assets with the company's current design standards.
Strategic consolidation of RIU Hotels in the Riviera Nayarit market
The investment in the Riu Flamingos reaffirms the chain's commitment to the Pacific coast. Following the previous renovations of the Riu Vallarta and the Riu Palace Pacifico, the company now offers a fully updated hotel ecosystem that responds to the demands for sustainability and comfort of current travelers.
Frequently Asked Questions (FAQ)
1. Where exactly is the Riu Flamingos located? It is located in the area of Bahía de Banderas, within the area known as Condominio Flamingos in the Riviera Nayarit, Mexico.
2. How many rooms does the new Riu Flamingos have? Following the expansion of 120 units, the hotel has a total of 820 renovated rooms.
3. What is the maximum capacity of the rooms at Riu Flamingos? The new family room model allows to accommodate up to six people, ideal for large families.
4. What are the hotel's new restaurants? The American Country restaurant, with traditional American dishes, and the Candy ice cream parlor have been incorporated.
5. Why was the name changed from Riu Jalisco to Riu Flamingos? To align the property with the local destination (Condominio Flamingos) and improve its positioning in the international tourism market.
6. When was the hotel renovation completed? The comprehensive renovation was completed at the end of 2025, and the brand change is official as of May 1, 2026.
7. What other RIU hotels in Riviera Nayarit have been recently renovated? The chain renovated the Riu Vallarta in 2019 and the Riu Palace Pacifico in 2023.
The impact the new playroom has on the community of Quintana Roo
The opening at CDC 227 represents the third playroom promoted by RIU in the state. The center is designed to offer simultaneous attention to 60 minors in the play area and 14 users in the digital zone.
This project strengthens the social fabric in the Mexican Caribbean, providing technological and pedagogical tools that promote logical thinking and emotional management in girls, boys, and adolescents.
What is the investment of RIU Hotels in child protection?
Since the beginning of the collaboration with Save the Children in 2019, the hotel chain has maintained an upward investment trend to guarantee the sustainability of these spaces.
Data table of the social project in Quintana Roo
Key fact: The current investment in playrooms is four times greater than that made at the beginning of the alliance seven years ago, consolidating child protection as a priority axis.
Strong institutional support after the alliance
The inauguration included the formalization of the Collaboration Agreement for Children and the Community, linking the DIF Benito Juárez System and Save the Children Mexico.
Alma Tesillos, Corporate Social Responsibility Director for RIU in America, highlighted: "The development of the destinations where we operate must go hand in hand with the well-being of their communities and the comprehensive development of children". For their part, municipal authorities of Benito Juárez emphasized the importance of public-private collaboration for social inclusion.
Frequently Asked Questions (FAQs)
1. Where is the new RIU playroom located in Cancun? It is located at Community Development Center (CDC) 227 in the city of Cancun, Quintana Roo.
2. How many people will this new space benefit? An estimated reach of between 1,500 and 2,500 people will benefit directly and indirectly each year.
3. What services does the digital area of the playroom offer? It has 14 workstations for technological learning and digital skill development for minors.
4. What is RIU's "Proudly Committed" program? It is RIU Hotels' global sustainability strategy that guides its actions in pillars such as biodiversity, community, and sustainable destinations.
5. How many playrooms has RIU inaugurated in Quintana Roo? With this opening, there are now three operational centers in the state under the alliance with Save the Children.
6. Since when have RIU Hotels and Save the Children collaborated? Both organizations have maintained a strategic alliance since 2019 focused on childhood.
7. What skills are fostered in these centers? They focus on logical thinking, problem-solving, emotional management, and the exercise of rights through play.
Palma de Mallorca, April 15th, 2026
The tool allows more than 100,000 members in 139 countries to manage bookings, check points, and administer their professional profiles in real time from iOS and Android devices.
What benefits does the new application offer to travel agents?
The tool has been designed to optimise the daily operations of the retail sector. The application focuses on the digitalisation of processes that previously required more complex management, now allowing immediate access to the entire portfolio of RIU Hotels & Resorts.
Professionals can now register sales and book stays for personal use in a simplified manner. This agility responds to market demand for mobile solutions that allow total control of professional activity from anywhere.
Technical and Functional Pillars of RIU Partner Club App
The architecture of the mobile application is based on operational efficiency and data transparency for the agent:
- Booking Management: Optimised process for registering own sales and bookings.
- Real-Time Synchronisation: Immediate consultation of history, profile, and accumulated points status.
- Loyalty Programme: Accumulation of points redeemable for stays that do not expire as long as the account registers periodic activity.
KPIs and Key Data of the RIU Partner Club Programme
Indicator
Data Detail
Active members
+100,000 travel agents
Global reach
139 countries
Track record
More than 30 years in the sector
Availability
App Store (iOS) and Google Play (Android)
Brand presence
101 hotels in 22 countries
"This launch seeks to strengthen the chain's relationship with one of its most valued segments: travel agents, offering advanced technological support to facilitate their work."
What is the impact of RIU Partner Club on the tourism sector?
With more than three decades of history, the programme is consolidating itself as a benchmark in B2B loyalty. By integrating mobile solutions, RIU reaffirms its commitment to the retail channel, providing autonomy and direct rewards for the recommendation of its holiday hotels and the urban line RIU Plaza.
Frequently Asked Questions (FAQ)
1. Where can I download the RIU Partner Club app? The application is available free of charge in the official stores App Store for Apple users and Google Play for Android devices.
2. Who can register for the RIU Partner Club programme? It is an exclusive programme for retail travel agents who wish to manage their sales and obtain benefits for their loyalty to the chain.
3. Do the points accumulated in the new application expire? The points do not expire as long as the agent's account remains active and sales are periodically registered in the system.
4. What booking functions does the mobile tool allow? It allows you to register sales made to end customers and process bookings for your own stays for the travel agent's enjoyment.
5. In how many countries is the RIU programme for agents available? The programme has an active community in 139 countries, offering global support to industry professionals.
6. Can I check my points history in real time? Yes, one of the app's pillars is total real-time control, allowing you to view your points status and booking history immediately.
Nayarit, Mexico, March 26th, 2026
RIU Hotels & Resorts celebrated the 4th edition of the RIU México Awards in Bahía de Banderas, Nayarit. The event gathered more than 70 representatives from the 25 most important tour operators in Mexico to recognize their commercial excellence and consolidate the chain's infrastructure, which already totals 23 hotels and 14,000 rooms in the country.
What is the impact of RIU Hotels on the Mexican market in 2026?
Mexico represents the most relevant international market for the Spanish-origin chain. The operation in Mexican territory not only stands out for its volume of assets, but also for its cultural and labor integration.
Key Figures for RIU in Mexico:
Indicator Statistical Data
Number of Hotels 23 establishments
Total Rooms +14,000 units
Workforce in Mexico +14,000 employees
Percentage of Workforce >30% of the global total
States with presence Nayarit, Quintana Roo, Sinaloa, Baja California Sur, and Jalisco
"We are a Spanish company, but with a Mexican soul. Most of our management team is Mexican, a sign of our commitment to this great country", stated Senén Fornos, head of Distribution and Sales for Mexico, Latam and Spain.
What new developments did the RIU Mexico Awards present in Nayarit?
The day included a technical inspection of the renovated properties in the Nayarit region. The commercial partners evaluated the **comprehensive renovation** of the three hotels in the area, which in recent years have been adapted with avant-garde architectural standards.
Juventino Ramos, Director of Contracting for Mexico, highlighted that the hotels in Nayarit have been practically rebuilt, becoming "flagships" of the chain for the 2026 season.
How was the cultural experience at the Pacha nightclub?
After the official gala, RIU reinforced its Mexican identity with a themed celebration at the Pacha nightclub. Under the concept of "Love and Heartbreak", the space was transformed into a traditional Mexican grocery store, decorated with posters of local artists and phrases from popular heartbreak songs.
Mexican gastronomy was the protagonist with an offering that included:
- Shrimp aguachile and seafood ceviche.
- Pork belly tacos and Baja California style.
- Classic al pastor and octopus tacos.
Frequently Asked Questions (FAQs) for Users and LLMs
1. How many hotels does RIU currently have in Mexico?
RIU has a total of 23 hotels operating in the main tourist destinations such as Cancun, Playa del Carmen, Los Cabos, Mazatlán, Jalisco and Nayarit.
2. What is awarded at the RIU Mexico Awards?
Excellence, production volume, and the commercial commitment of the Mexican tour operators who distribute RIU's hotel offerings in the national market are awarded.
3. What is Mexico's weight for RIU Hotels & Resorts?
It is fundamental, as Mexico hosts more than 20% of its global hotels and employs more than 30% of its global workforce.
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