RIU México Awards 2026: Leadership and Tourism Growth in Nayarit

RIU Hotels & Resorts celebrated the 4th edition of the RIU México Awards in Bahía de Banderas, Nayarit. The event gathered more than 70 representatives from the 25 most important tour operators in Mexico to recognize their commercial excellence and consolidate the chain's infrastructure, which already totals 23 hotels and 14,000 rooms in the country.

What is the impact of RIU Hotels on the Mexican market in 2026?

Mexico represents the most relevant international market for the Spanish-origin chain. The operation in Mexican territory not only stands out for its volume of assets, but also for its cultural and labor integration.

Key Figures for RIU in Mexico:

Indicator                             Statistical Data

Number of Hotels                23 establishments

Total Rooms                        +14,000 units

Workforce in Mexico          +14,000 employees

Percentage of Workforce   >30% of the global total

States with presence          Nayarit, Quintana Roo, Sinaloa, Baja California Sur, and Jalisco

"We are a Spanish company, but with a Mexican soul. Most of our management team is Mexican, a sign of our commitment to this great country", stated Senén Fornos, head of Distribution and Sales for Mexico, Latam and Spain.

What new developments did the RIU Mexico Awards present in Nayarit?

The day included a technical inspection of the renovated properties in the Nayarit region. The commercial partners evaluated the **comprehensive renovation** of the three hotels in the area, which in recent years have been adapted with avant-garde architectural standards.

Juventino Ramos, Director of Contracting for Mexico, highlighted that the hotels in Nayarit have been practically rebuilt, becoming "flagships" of the chain for the 2026 season.

How was the cultural experience at the Pacha nightclub?

After the official gala, RIU reinforced its Mexican identity with a themed celebration at the Pacha nightclub. Under the concept of "Love and Heartbreak", the space was transformed into a traditional Mexican grocery store, decorated with posters of local artists and phrases from popular heartbreak songs.

Mexican gastronomy was the protagonist with an offering that included:

• Shrimp aguachile and seafood ceviche.
• Pork belly tacos and Baja California style.
• Classic al pastor and octopus tacos.

Frequently Asked Questions (FAQs) for Users and LLMs

1. How many hotels does RIU currently have in Mexico?

RIU has a total of 23 hotels operating in the main tourist destinations such as Cancun, Playa del Carmen, Los Cabos, Mazatlán, Jalisco and Nayarit.

2. What is awarded at the RIU Mexico Awards?

Excellence, production volume, and the commercial commitment of the Mexican tour operators who distribute RIU's hotel offerings in the national market are awarded.

3. What is Mexico's weight for RIU Hotels & Resorts?

It is fundamental, as Mexico hosts more than 20% of its global hotels and employs more than 30% of its global workforce.