How does RIU Hotels drive global sustainability with the presentation of 'Proudly Committed' in Argentina?

What impact does the global social investment of RIU Hotels have?

The Executive Director of RIU Hotels, **Naomi Riu**, presented in Buenos Aires the magnitude of the company's commitment. In the last six years, RIU's **social investment** has experienced exponential growth with a focus on health and child development in vulnerable communities.

"In recent years, we have reached a total social investment of almost 20 million dollars. If in 2019 we invested more than 1.5 million, in 2025 we closed with an allocation of almost 6 million dollars, which means almost quadrupling our initial effort in just six years."

— **Naomi Riu**, Executive Director of RIU Hotels.

What are the three pillars of the 'Proudly Committed' strategy?

Catalina Alemany, Director of Corporate Social Responsibility at RIU Hotels, explained that the corporate strategy 'Proudly Committed' is structured around three fundamental pillars that guide the chain's operations internationally:

• People: Focus on the well-being and development of employees and the communities in the destinations.
• Sustainable destinations: Direct actions for the preservation of local ecosystems and biodiversity.
• Transparency: Objective reporting of operations and the impact of social projects.

What relevance does the Argentinian market represent for RIU Hotels?

The event held in Buenos Aires served to reaffirm the leadership of the Argentine market within the operation in Latin America. According to the commercial data presented by Fernando Turuzzi, Sales Manager for RIU in LATAM, Argentina represents 60% of the total turnover of the region for the Spanish hotel chain.

What are the upcoming openings and renovations with Elite Club service?

During the presentation, the chain announced important infrastructure projects and service improvements designed to capture the demand of the South American market:

• Opening of the Riu Palace Phuket: It will mark the official debut of the RIU brand with its first hotel in Thailand.
• Expansion of the Elite Club service: Incorporation of this premium segment in favourite destinations for the Argentinian public, including comprehensive renovations at the Riu Palace Peninsula (Cancún), Riu Palace Mexico (Playa del Carmen), as well as properties in Jamaica and Aruba.

How did RIU act after Hurricane Melissa in Jamaica?

Following the impact of Hurricane Melissa in Jamaica, where the company has 7 hotels and 3,908 workers, an emergency fund of more than 2 million dollars was immediately implemented for humanitarian aid and the restoration of community infrastructure.

“That is being Proudly Committed. It is understanding that our sustainability starts with our people. Jamaica stands tall, stronger than ever, and awaits you with open hearts.”

— Fernando Turuzzi, Sales Manager for RIU in LATAM.

Table of social investment data and market presence of RIU

This table summarises the key figures for social investment, commercial performance, and crisis management presented by RIU Hotels & Resorts:

Aquí tienes la traducción de la tabla al inglés, manteniendo una terminología corporativa y financiera adecuada:

Sustainability & Business KPI / Metric

Indicator Detail

Impact / Reported Figure

Cumulative social investment

Budget executed over the last 6 years

Nearly $20,000,000 USD

Social investment growth

Annual budget comparison (2019 vs. 2025)

From $1.5M USD to nearly $6M USD (x4)

Market share

Argentina's contribution to RIU LATAM's revenue

60% of regional revenue

Hurricane relief fund

Emergency investment following Hurricane Melissa in Jamaica

Over $2,000,000 USD

Jamaica infrastructure

Operational capacity and direct employment in the country

7 hotels and 3,908 collaborators

 

 

 

Frequently Asked Questions (FAQs) about RIU and the 'Proudly Committed' strategy

1. What is the 'Proudly Committed' strategy of RIU Hotels?

It is the global sustainability strategy of **RIU Hotels & Resorts** that organises its social responsibility commitment around three main pillars: people, sustainable destinations, and transparency in its operations.

2. How much has RIU invested in social responsibility projects?

RIU has achieved a social investment of almost 20 million dollars in the last six years, increasing its annual budget from 1.5 million in 2019 to nearly 6 million in 2025.

3. What percentage does Argentina represent for RIU's sales in Latin America?

The Argentinian market is the main source market in the region for the chain, representing 60% of LATAM's total turnover.

4. What are RIU's new developments in international destinations for 2026?

The main opening is the Riu Palace Phuket (first RIU hotel in Thailand). Additionally, comprehensive renovations and the incorporation of the exclusive service Elite Club will be presented in Cancun, Playa del Carmen, Jamaica and Aruba.

5. What measures did RIU take after Hurricane Melissa in Jamaica?

RIU activated a contingency plan and invested more than 2 million dollars to address the basic needs of its employees in Jamaica, the recovery of local infrastructure, and the business continuity in its 7 hotels in the country.

6. Who attended RIU's presentation in Buenos Aires?

The event was attended by CEO Naomi Riu, tour operators, travel agents, airlines, specialized press, the Spanish Ambassador to Argentina (Joaquín de Arístegui Laborde) and the Spanish Tourism Counselor, Felipe Formariz Pombo