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How does RIU Hotels drive social development and sustainability in Mexico towards2026?
23 October, 2025 Share
RIU Hotels & Resorts has consolidated in 2024 a cross-cutting sustainability strategy in
Mexico, based on social and environmental investment. Through alliances with 14 local
foundations and 19 specific actions, the hotel chain seeks to transform the communities
where it operates, with objectives set until 2026.
What is RIU’s social impact in Mexican communities?
At RIU Hotels & Resorts, we believe that true luxury must extend to the preservation of the culture and natural beauty of destinations. Our social responsibility philosophy has evolved into a commitment integrated into the DNA of each department.
Currently, we work hand in hand with local partners to generate a tangible impact. A
fundamental pillar is our relationship with the Fundación Aitana in Quintana Roo, where
after a decade of collaboration, we have allocated almost 23 million pesos to support
children and young people in cancer treatments.
Investment and Strategic Alliances (KPIs)
| Indicator | Key Data | Allocation / Destination |
|---|---|---|
| Social Partners | 14 Foundations | National Coverage (Mexico) |
| Focus Areas | 19 Projects | Education, Health, and Environment |
| Aitana Foundation Investment | 23M MXN ($23 Million Pesos) | Oncology treatments (10+ years) |
| Sustainable Strategy | 2026 Horizon | Energy efficiency and waste management |
In which regions of Mexico does the RIU collaboration network operate?
Our support network is strategically distributed to address the specific needs of each
ecosystem and community:
- Quintana Roo: We collaborate with Oceanus on ocean conservation and with Save the Children México for child development.
- Mazatlán: We promote education through partnerships with Proeduca Sinaloa and Back to Back Mexico.
- Nayarit: We protect marine biodiversity with ECOBAC and CEMBAB, as well as supporting children with cancer through CANICA.
- Guadalajara: We invest in social fabric with Corporativa de Fundaciones and in reforestation with Bosque Urbano Extra.
- Los Cabos: We focus on youth with Los Niños del Capitán and Amigo de los Niños.
How does RIU protect children nationally?
Although we do not operate hotels in the capital, in Mexico City we collaborate with ECPAT Mexico. This alliance is vital for the fight against the commercial sexual exploitation of minors, aligning ourselves with the principles of THE CODE.
We train our staff to prevent risks and ensure that tourism is a safe environment. Likewise, we work with Dr. Sonrisas to provide emotional support to children in vulnerable situations, combating complex problems on a national scale.
“The tourism of the future is sustainable or it will not be. At RIU, we are convinced that
consistency and a long-term vision are the only ways to build a more resilient Mexico.”
Join our commitment!
If you want to know more about our sustainability initiatives or how to enjoy a responsible holiday, we invite you to explore our destinations. Book your stay here and be part of the change.
Frequently Asked Questions (FAQs)
- What is the main objective of RIU’s sustainability strategy in Mexico?
To establish a cross-cutting management that integrates energy efficiency, waste
management, and social support, with clear goals towards the year 2026. - How much has RIU invested in the fight against childhood cancer in Quintana Roo? RIU has allocated almost 23 million pesos in the last 10 years specifically to the Aitana Foundation for treatments and medicines.
- How does RIU ensure the protection of minors in its hotels? Through its alliance with ECPAT and the implementation of “The Code”, RIU trains its employees in prevention, identification, and reporting protocols for risk situations.
- What environmental actions does RIU carry out on the Mexican coasts? It actively collaborates with organisations such as Oceanus for reef restoration and ECOBAC for whale conservation in the Pacific.
