Adults Only:
Hotel concept designed exclusively for adults (aged 18 or 21 and older, depending on local legislation). It is characterized by offering environments of maximum tranquility and wellness aimed at rest and relaxation.
Claud.IA (or ClaudIA):
The virtual assistant and AI chatbot on riu.com unified with BigQuery databases. Developed using Google Cloud technology and the Gemini 1.5 Pro model, it handles 90% of queries in real-time and interacts autonomously by managing complete bookings.
Elite Club by RIU:
Premium service for guests seeking a higher level of exclusivity at RIU Palace hotels. Includes perks such as reserved areas (lounge, beach, pool, and exclusive restaurant for breakfast and dinner), minibar with premium spirits, high-end in-room liquor dispenser, aromatherapy, and welcome gifts.
Proudly Committed:
The global strategy that places environmental, social, and governance (ESG) criteria at the core of all RIU decisions. It is structured around the pillars of People, Sustainable Destinations, and Transparency.
RIU App:
The official App of RIU Hotels & Resorts is a digital tool designed to provide a 360º relationship with the guest, allowing comprehensive management of their vacation before, during, and after their stay. In FY2025, the mobile app was completely revamped to incorporate advanced technology and a much more intuitive interface.
RIU Art:
Art workshops designed to foster and develop the creativity of adult guests.
RIU Brand Center:
Web platform that centralizes official graphic material, photos, corporate information, and detailed fact sheets for all hotels in the chain.
RIU Class:
The chain's free loyalty programme for guests, created in 1997 and renewed in 2023 to improve point usability. It allows guests to accumulate points on stays and expenses to redeem for discounts on bookings, room upgrades, or extra charges. It consists of four tiers: Pre-Classic (upon registration), Classic (upon completing the first stay), Gold (upon completing 30 nights in 24 months), and Diamond (upon completing 60 nights in 24 months).
RIU Fit:
Wellness and sports programme led by professionals, divided into Body & Mind sessions (yoga, meditation), Body Workout (TRX, aerobics), Dance Fit (dance lessons, Riumba), and Water Fit (aqua gym, aqua fit).
RIU Fun:
Programme that enlivens mornings and afternoons at the hotels with recreational activities, competitions, games, and sports.
RIU Hotels:
RIU's classic line of family beach holiday hotels. It offers a full programme of activities, entertainment, varied gastronomy, and the chain's characteristic service.
RIU Land:
The children's entertainment programme designed for kids to play and learn positive values in play areas and themed days (such as Pirate Day, Ecoland, or Magic Circus Day). It is led by Calú, RIU's friendly sea turtle mascot.
RIU Method:
Scientific social investment methodology created in 2019 alongside ESCP Business School. Through diagnostics of local issues, it enables the company to decide objectively where to invest its funds, prioritizing Health and Childhood.
RIU Palace:
The chain's most sophisticated and elegant range, characterized by prime beachfront locations, high-quality service, and modern facilities. Many of these hotels feature the Elite Club premium service.
RIU PartnerClub (RPC):
The B2B loyalty programme for retail travel agents with over 30 years of history. Agents register their sales on the platform to accumulate points redeemable for free personal stays. It features its own mobile application launched in April 2026.
RIU Party:
Concept of themed parties and large-scale evening shows with DJs, lighting, and performances integrated into the All-Inclusive offering since 2018. They are classified into Pool Parties (exclusive for adults aged 18+) and Family Parties (suitable for all audiences). Its most popular themes are Neon, White, Pink, Jungle, and Foam.
RIU Plaza:
RIU's line of modern urban hotels, strategically located in the heart of major world capitals. They offer facilities equipped for both leisure travel and business tourism, events, and conferences (MICE segment).
RIU Pro:
Next-generation unified digital tool for travel professionals. It consolidates direct sales, access to promotions, travel agent bookings, and commissions into a single portal.
RIU Stage:
Programme featuring large-format evening shows and artistic productions presented on the resorts' main stages.
Riu4u (or Riu 4 U)::
Leisure area and programme with activities adapted for teenagers (available only at select hotels).
Splash Water World:
Water park featuring slides and water games integrated into the All-Inclusive rate, with free access for staying guests.
