Meet each member of la familia Riu

Luis Riu (Palma, Spain, 1960) is CEO of RIU Hotels & Resorts and represents the third generation of the founding family. He has held this position since 1998, first alongside his sister Carmen Riu and, since July 2024, solo. He has led the internationalisation of the chain and the diversification of its offering, driving both the development of RIU Plaza urban hotels and new entertainment concepts such as the acclaimed RIU Party.

A graduate in Business Administration and Management from the University of Barcelona, he trained in various operational departments before taking on positions of responsibility. In 1990, he took charge of international expansion with the opening of the first hotel outside Spain, in Punta Cana.

Luis Riu heads the Expansion and Projects area, personally participating in each new development. His passion for architecture and hotel design is an essential part of RIU's growth, which today boasts over 100 hotels in America, Europe, Africa, and Asia.

Joan Trian Riu, son of Carmen Riu, is part of the RIU Management Committee and holds the institutional representation of the company, as well as the management of the Taxation, Insurance, Compliance, Legal, and Communication departments; and the representation of the hotel chain on the board of directors of TUI Group. Furthermore, he is the executive director of the Operations area for America and the Balearic Islands, with holiday hotels in Mexico, Jamaica, Dominican Republic, Costa Rica, Panama, Aruba, and the Bahamas; and Riu Plaza city hotels in the United States, Toronto, Guadalajara, Panama, and Berlin.

Joan Trian Riu (Palma, Spain, 1983) is the eldest of the cousins who form the fourth generation of the Riu family with executive positions in the company. His education includes studies in Tourism and Business Administration at IESE, ESADE, and McCombs schools, at the University of Texas. Before joining the corporate structure of RIU Hotels & Resorts, he worked at Citigroup, an investment bank in London, for three years and trained in Operations in various destinations, among which Cape Verde stands out, where he spent a year as deputy director. He has experience in several areas of the company, where he was Financial Director for 8 years.

Luis Riu Rodríguez, is the eldest son of Luis Riu, is co-director of the Design and Construction area, as well as executive director of Operations in the Atlantic region which includes RIU hotels in the Canary Islands and Andalusia, Portugal, Cape Verde, Morocco and Senegal. Furthermore, he is responsible for SAT, which is the engineering and maintenance area for the entire group, and leads the Riu Party project.

Luis Riu Rodríguez (Santo Domingo, Dominican Republic, 1991) studied Economics at the University of Kent in the United Kingdom, a Master's in Economics in California (UCSB) and Marketing at EAE Barcelona. Before joining RIU Hotels & Resorts, he worked in investment banking with BBVA London. At RIU he has gained experience in Operations, both in beach and city settings, in destinations such as Miami and New York, Jamaica, Dominican Republic and the Canary Islands, where he also worked on the renovation project of the Riu Buenavista.

Naomi Riu Rodríguez, daughter of Luis Riu, CEO of RIU, is the current Chief Financial Officer of the RIU Group, a responsibility to which she adds the areas of EMEA Purchasing and Corporate Social Responsibility and Billing and Collections Management. She is also executive director for Operations of the hotels in the Indian Ocean region (Zanzibar, Dubai, Sri Lanka, Maldives, Mauritius and Thailand), in addition to the Riu Plaza hotels in Madrid, London and Dublin.

Naomi Riu Rodríguez (Santo Domingo, Dominican Republic, 1992) graduated in Business Administration from EAE University of Barcelona and also holds a master's degree in Audit and Accounting. She did Financial Planning internships at CaixaBank and then worked at PriceWaterhouseCoopers for two years in Madrid. She gained experience in various hotel departments in Mallorca and the Canary Islands and was assistant site manager during the renovation of the Riu Vistamar, a period she remembers with special fondness.