Luis Riu

Luis Riu, CEO of RIU Hotels & Resorts

RIU Hotels & Resorts is not only about hotels. There is a team of professionals behind it dedicated to creating experiences and unforgettable memories. And at the head of it all is Luis Riu, our CEO, directly responsible for the Expansion, Design, Construction and Marketing of all our hotels. His vision, instinct and passion is a source of inspiration to everybody working at RIU Hotels. That is why we are delighted to launch a new section in which he personally shares his personal thoughts, knowledge and plans. Are you with us?

Luis Riu: “The All-Inclusive service is no longer pioneering and unique, it’s turned into a basic element in our hotels”

30 Nov 2023 Luis Riu

The All Inclusive service is now a hallmark of RIU since being introduced at Riu Merengue in Puerto Plata in the 90s and is now in 80% of the chain's hotels. In this article, Luis Riu sheds light on this exciting path towards excellence in guest service.

Luis Riu: “I have very high expectations for the new Riu Plaza London Victoria”

24 Aug 2023 Luis Riu

The Riu Plaza London Victoria, RIU's first property in London and throughout the United Kingdom, is operating at 70% occupancy just four weeks after opening. According to Luis Riu, CEO of RIU Hotels & Resorts, this is another step forward in the RIU Plaza line, the chain's city hotels.

Luis Riu: “Today I pay a small tribute to my mother, Doña Pilar, a shining example of strength, talent and kindness”

1 Jun 2023 Luis Riu

Pilar Güell, wife of Luis Riu Bertrán, who, for decades, has been in charge of construction and housekeeping services for the chain. A tireless worker as well as a personal and professional example for the entire staff. Now, at the age of 87, she receives the recognition and tribute from the entire Riu family.

Luis Riu: “How the Riu family surname became the chain’s brand”

30 Mar 2023 Luis Riu

The use of the RIU name for branding its hotels did not occur at the time of its founding as a family business in 1953. The first hotel to carry the family name was the Riu Palace Maspalomas, which opened in 1989. Before that, the chain's hotels were called Río, in honor of Luis Riu Bertrán's love of Western movies.

What is it like to work at RIU Hotels? The story of 5 employees who have enjoyed long careers with us

16 Feb 2023 Luis Riu

Ramón Arroyo, Rafael Expósito, Naomi Riu, Félix Casado and José Manuel Celdrán have witnessed key moments in the history of RIU Hotels & Resorts, building the future of the group with their excellent work. All of them, like every member of RIU, bring something special to this great family.

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Luis Riu

Luis Riu, CEO of RIU Hotels & Resorts

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