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How does RIU Hotels support the fight against cancer in the 9th Solidarity Walk in Mallorca?
7 November, 2024 Share
As part of its Proudly Committed sustainability strategy, RIU Hotels actively participated in the 9th March Against Cancer held in Palma de Mallorca on November 3rd. The RIU team, consisting of 163 participants, joined the initiative promoted by the Spanish Association Against Cancer (AECC) and the 1st Challenge Against Cancer by FEHM, becoming the second hotel company with the highest representation at this charitable event.
9th Solidarity Run “Mallorca On the Move Against Cancer”
At RIU, we are fully aware of the importance of supporting social causes. Within the framework of World Breast Cancer Day (October 19th), we joined this classic Mallorcan autumn event. This day is not just a sports competition, but a collective effort to raise funds for research and to improve the quality of life of patients and their families.
This year, the relevance of the event grew thanks to the 1st Challenge Against Cancer, an initiative by the Mallorca Hotel Business Federation (FEHM) and the AECC to unite the hospitality sector. The result was a resounding success in terms of participation, demonstrating the strength of our community.
The Red Tide of Team RIU: Data and Participation
Our team, the “riunners,” showed exceptional commitment. Starting at the iconic Parc de la Mar, in front of the Palma Cathedral, we took part in the two available categories: the 8-kilometer run and the 4-kilometer walk.
Summary Data Table: 2024 Race Impact
| Indicator | Key Fact |
|---|---|
| Total participants | Over 6,000 runners |
| Hotel representation | 1,300 participants from 28 companies |
| RIU Team (Team RIU) | 163 participants |
| RIU Position | 2nd hotel company with the most participants |
| Beneficiary entity | Spanish Association Against Cancer (AECC) |
Highlight Quote: “The participation success was resounding, turning this race into a true festival of solidarity to contribute to a cause as significant as it is necessary.”
A commitment under the Proudly Committed strategy
For us, participating in the Palma walk is much more than just a healthy day outdoors. This action is part of our new sustainability strategy, Proudly Committed, reaffirming our link with the well-being of the communities where we operate and our headquarters in Mallorca.
We share this feeling of pride with everyone who made this unforgettable event possible. Thank you to everyone who ran with us!
Want to learn more about our social commitment? Visit our Sustainability section and discover how we work for a better future.
FAQ: Frequently Asked Questions about the Run Against Cancer and RIU
What is the March Against Cancer in Mallorca? It is an annual solidarity run and walk organized in Palma to raise funds for the AECC, coinciding with actions for Breast Cancer Awareness Month.
2. How many RIU employees participated in the 2024 edition? A total of 163 people formed Team RIU, making it the second-largest hotel company delegation.
3. Which organization receives the funds raised? All proceeds are donated entirely to the Spanish Association Against Cancer (AECC) to fund research projects and family support.
4. What is the FEHM 1st Challenge Against Cancer? It is an initiative by the Mallorca Hotel Business Federation to encourage massive participation from tourism sector workers in the fight against cancer.
5. Where was the race held in Palma? The race was centered at Parc de la Mar, passing through iconic areas near the Palma Cathedral.
6. How is this action linked to RIU Hotels? It is part of the Proudly Committed strategy, which guides all of the chain’s social and environmental responsibility actions.
