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Sustainable Tourism at RIU: we are strengthening our commitment to Exceltur through the “Turismo Que Suma” campaign
25 August, 2026 Share
At RIU Hotels & Resorts, we are firmly convinced that the future of tourism must, without exception, generate a positive impact on the communities and destinations where we operate. For this reason, we remain fully committed to the “Turismo Que Suma“ initiative, promoted by the tourism alliance Exceltur.
Why do we continue to support “Turismo Que Suma”?
The tourism sector represents far more than simply accommodating travellers or crafting unforgettable holiday experiences. It is a dynamic ecosystem that stimulates local economies, fosters stable, high-quality employment, and funds key initiatives in sustainability, environmental regeneration, and social welfare.
Through our continued commitment to this campaign, alongside Exceltur and other leading companies in the sector, we aim to:
- Champion local talent: Showcasing the professional growth, training, and quality employment opportunities we drive in every destination.
- Protect and regenerate our environment: Highlighting concrete projects in circular economy, decarbonisation, the use of green energy, and the conservation of biodiversity.
- Support our communities: Building alliances and direct social investment in health, education, and child-focused projects wherever we operate.
Discover the new campaign video
To give a face, a voice and emotion to all these commitments, we would like to share with you an audiovisual piece that encapsulates the purpose of the “Turismo Que Suma” campaign
We invite you to watch the video, share it on your social media channels and join the conversation. Because together, we demonstrate every day that tourism does not just travel, but transforms, contributes and adds value.
Thank you for being part of the change with us!
Frequently Asked Questions (FAQs)
It is an initiative launched by the Exceltur tourism alliance, in which leading companies like RIU Hotels & Resorts participate to highlight the economic, environmental, and social value that tourism brings to destinations.
Because at RIU, we believe that the tourism of the future must necessarily involve generating a direct positive impact on people’s lives and on the conservation of the environment where we operate.
RIU drives local hiring, continuous training, and quality employment, ensuring real opportunities for career growth and inclusion within its hotel structure.
RIU carries out decarbonization plans, energy efficiency initiatives, green energy adoption, circular waste management, and biodiversity preservation across its resorts.
The company makes direct social investments focused on healthcare, educational programs, child protection, and support for vulnerable local groups.
The video is available on RIU Hotels’ official YouTube channel, across its social media platforms, and on the RIU Blog.
