Freshness and warmth in our new brand image

date_range 16 January, 2018 label , , , , , question_answer 9 Comments

We have fantastic news for everyone who’s part of the RIU Hotels family: we’re unveiling a new brand image! With a warmer, fresher and more modern air, this brand image will accompany the new style that we’re introducing in our hotels through our major renovations and new openings.

This change in image of RIU Hotels was a natural step in the modernisation process that we’re carrying out to give our new and renovated hotels updated amenities and more modern facilities. Now it’s time to work on changing the brand image of our entire offer by introducing the new image in 50% of our hotels in 2018 and the remaining 50% in 2019.

On Monday we presented to the world the new brand image in the Edificio España, in Madrid, the site of the future Riu Plaza España. On its roof, a group photo was taken of Pepe Moreno, the executive director of RIU, and his sales team, who appreciated the spectacular views of the city after the presentation.

When we make changes we think of you, and we’ve produced this video to show you all the details of our new brand image. So that you feel as important as you truly are for us:



  • Josephine E Bateson


    Could I please reach out to Riu Hotels and ask you to be a frontrunner on the war on pollution on some of the world’s most beautiful beaches and oceans. Please, consider banning plastic straws in your resorts. If possible, plastic cups as well. The beaches of your beautiful resorts are marred by the abundance of plastic waste which inevitably ends up in our oceans and causes untold damage to marine life. I recently stayed in one of your resorts and had the most perfect vacation but was saddened that there was an excess of plastic waste, mainly straws and cups, on your resort beach. If a resort which is so well known as yours makes this commitment, it could be the start of something great.

    • Riu Hotels

      Hi Josephine!

      Thanks for your comment! RIU is aware of the direct impact of its activity on the environment and therefore works to minimize it through projects designed to ensure efficiency and savings in energy and water consumption, protect biodiversity and avoid pollution. Please be assured that we have reported your views to the relevant departments to take them into consideration 🙂

      Kind Regards
      RIU Hotels & Resorts

  • Diane Clarkson

    Looking forward to our second visit to the Riu Palace Tenerife, we went lastyear in March & enjoyed it so much, that after a very bad year health wise, we are returning again on March 11th, hopefully just to crash out in the sun!

    • Riu Hotels

      Hi Diane!

      Thank you for your comment and for choosing the Hotel Riu Palace Tenerife a second time for your vacations. We hope to see you at our hotel in March 😀

      Kind Regards
      RIU Hotels & Resorts

  • Jill Brailey

    Please don’t modernize the Riu Tequila! I can find modern cement at any resort. We love the Tequila because it feels like a tropical vacation decorated in the destination culture.

    • Riu Hotels

      Hi Jill!

      Regarding the refurbishment, please be assured that we have reported your views to the relevant departments to take them into consideration 🙂

      Kind Regards
      RIU Hotels & Resorts

  • Patricia Boyle

    It looks cold and wait til you get my review about Riu Merengue as it changes hands.

  • June Polonski

    We love the palace tres Islas we are there right now ….however it’s getting a little tired and worn will it be updated at all? We visit once or twice a year the food is wonderful the stFf cane do enough for you we can’t find any where that compares! Oh and kettles in the rooms would be great.

    • Riu Hotels

      Hi June!

      Thank you for your comment. Please be assured that we will share your concerns with the corresponding department.

      Kind Regards
      RIU Hotels & Resorts

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