Tourism that matters: a plan to build the tourism we want together
31 Jul 2025 HotelsThe Alliance for Tourism Excellence (EXCELTUR) has launched a new campaign that is generating a lot of buzz in the sector: Tourism that matters. The manifesto brings together ideas, proposals and commitments with a very clear goal: to move towards more sustainable, inclusive and responsible tourism. At RIU, we are fully aligned with this approach and want to tell you...