Riu Class is turning 20 and we know how to celebrate it!

date_range 26 September, 2017 label , question_answer 34 Comments

At RIU Hotels & Resorts we know the importance of retaining the loyalty of our customers. So two decades ago we created the Riu Class loyalty programme. And now that it’s turning 20, we want to celebrate its anniversary with you!

If you aren’t familiar with the Riu Class programme and the benefits it offers, don’t worry. That’s what we’re here for. Members of Riu Class are preferred customers at RIU and enjoy benefits that are only available to people who are part of the programme. They can, for example, earn bonus points and points that can be redeemed on upcoming holidays or to take advantage of special offers. They can also use the online pre check-in and send their special requests to the hotels. And, when they book, Riu Class customers enjoy exclusive benefits.

This year, we’ve sent our Riu Class members monthly newsletters and postal mailings to inform them of this 20th anniversary, and to tell them about exclusive offers, promotions and gifts for Riu Class members.

  • In January we sent an introductory newsletter with information about the anniversary;
  • In February customers who booked during a certain periods of time for stays between certain dates received a voucher for the VIP Lounge;
  • In March and September we sent our Riu Class members a 20% discount offer through a promocode if they booked within ten days;
  • In April we announced a 20% discount on all purchases in the Riu Shop;
  • In May we invited them to participate in a Facebook contest in which everyone who published a photo of their first RIU stay was entered in a drawing for a free stay at one of our hotels.
  • In June Riu Class members who invited a friend to join the programme from the 20th of that month to the 20th of July earned both of them 500 points instead of the usual 200.
  • In July Riu Class customers who booked in certain indicated hotels received bonus points.
  • In August if members booked between certain dates for stays between certain dates, above a certain cost, they received a special-edition toiletries bag or backpack.

Since its beginning in 1997, the number of customers who are part of Riu Class has grown steadily to reach the one million members we have today. One million! Even so, as we always say, the best is yet to come. Joining Riu Class is quick and easy, and if you join the programme now you’ll be able to enjoy all the monthly promotions and offers related to the 20th anniversary of the programme.

We’re proud to see our family is growing every day. Your loyalty is our happiness. After all, being grateful is just good manners. Watch our blog in coming weeks, because our celebration of this 20th anniversary has only just begun. One million thank-yous to all of you who are members of the Riu Class programme!

34 Comments

  • Shelly MacKinnon

    Happy 20th Anniversary Riu Hotels & Resorts. Love the Riu Resorts that I have stayed in, always try to book a Riu and I always recommend the Riu Resorts to my family and friends and let them know about all the great things that happen at a Riu Hotels & Resorts. Congrats on 20 years and wishes for so many more.

    • Riu Hotels

      Hi Selly!

      Thanks for your words! We are so proud and so glad to read that you recommend us to your Friends and family 馃檪

      Kind Regards,
      RIU Hotels & Resorts

  • Annette Russell

    Happy Birthday and here’s to many more

  • Malgorzata Chruscinska

    Dear RIU! I’m a Riu Class member since 2008. Been to Riu Palace Punta Cana (2008, 2012), Riu Palace Tropical Bay in Jamaica (2010), Riu Palace Mexico (2014), Riu Palace Tikida Agadir in Marocco (2015) and again Riu Palace Mexico (2017). I’ve booked to go to Riu Palace Cabo Verde in June 2018 and would love to be rewarded for my loyalty when we get there <3 Every holiday with you was magic. Can't thank RIU enough for all the beautiful holidays & memories. Your hotels are stunning and the best! 鉂わ笍

    • Riu Hotels

      Hi Malgorzata!

      Thanks for your comment. We are happy to hear that you have enjoyed with us. See you soon!

      Kind Regards
      RIU Hotels & Resorts

  • Wendy Perzul

    Love the Riu points heading to Mexico Oct 8th to the Riu Jalisco, third time to a Riu in Mexico this year……..

    • Riu Hotels

      Hi Wendy!

      Thanks for choosing us all this times. We are glad to hear that we will see you again son

      Kind Regards
      RIU Hotels & Resorts

      Kind Regards
      RIU Hotels & Resorts

  • Kathy Veley

    i am a RIU class member and did not receive any notices.
    i am a very very loyal hotel guest of Riu Palace Macao and have been there at many times over the last 7 years. When i go back In Jan 2018 for 2 weeks, i will be returning to see my family – who are the people who work there but make me feel like family. I have also been to Riu Palace Punta Cana many times and have met some wonderful staff that i still take time to see and they always make me feel so happy to call them my very close friends.

    • Riu Hotels

      Hi Kathy!

      We are surprised to read your comment. Please, send an email to [email protected] with your date of birth and your full name, indicating that you want to receive our newsletters.

      Kind Regards,
      RIU Hotels & Resorts

  • claudine varin

    Very much interested.

  • Rick Rewniak

    Will see you in February 04 2018 with 3 other couples at the Rui Palace Pacifico.

  • Veekmans Jozef

    Wij zijn trouwe Riu klanten hebben al acht hotels bezocht voornamelijk in de Caraiben je weet zonder twijfel welke kwaliteit je kan ontvangen en sinds de opening van de Palace hotels geniet dat onze voorkeur zeer zeker een aanrader.Wij wachten vol ongeduld af naar de opening van Riu Malediven.

    • Riu Hotels

      Hi Veekmans!

      Thanks for your comment! We will be happy to welcome you back when the hotel is ready 馃檪

      Kind Regards,
      RIU Hotels & Resorts

  • Rosalind Ball

    We have had great RUI holidays, next one booked for February, will be careful to read reviews after unhappy experience at RUI Beau Vista Tenerife over last New year.

    • Riu Hotels

      Hi Rosalind!

      We are glad to read that you have enjoyed with us 馃檪 We try to do our best for our guests!

      Kind Regards
      RIU Hotels & Resorts

  • Margerate Wiesiolek

    I have been a member for many years so why didnt I receive all the above? Staying at Riu Palace Melonaras in January 2018!

    Riu class number 91400952

    • Riu Hotels

      Hi Margerate!

      We are surprised to read your comment. Please, send an email to [email protected] indicanding your Riu Class number in the mail subject and we can review the status of your account

      Kind Regards,
      RIU Hotels & Resorts

  • Mouchaers

    Excellent service level
    Top hotels

  • Ann

    we just booked for our 6th trip to Riu Palace Tropical Bay, this time for 2 weeks, looking forward to see all the staff, the wonderful beach and enjoying the time there. We travel through sunwing.

    • Riu Hotels

      Hi Ann!

      Thanks for choose us to enjoy your holidays. We hope you had a pleasant stay in our hotel 馃檪

      Kind Regards
      RIU Hotels & Resorts

  • Nancy

    Any Pics yet of the Reno for Riu Paradise Island? Can Hardly wait!

    • Riu Hotels

      Hi Nancy!

      We do not have them yet. As soon as we have them, we will share them on our website

      Kind Regards
      RIU Hotels & Resorts

  • KEN ROUND

    Many thanks for the Riu Calendar.We are arriving to Riu Reggae on 27 Jan for two weeks,our 10th visit to a Riu Hotel.6 visits to Ocho Rios,2Riu Cancun,Riu Garopa and Riu Touareg.Hoping for a room in A good location with a nice view.Thanks Ken Round.Riu Class Member.

    • Riu Hotels

      Hi Ken!

      We are so glad to read your comment 馃榾 We are so happy to know that you have enjoyed your stay with us and you want to repeat it 馃檪 See you soon!

      Kind Regards
      RIU Hotels & Resorts

  • Su o

    Will you be offering another 20% off promo code in September 2018?

    • Riu Hotels

      Hi Su!

      It was an offer to celebrate that two decades ago we created the Riu Class loyalty programme.

      Kind Regards
      RIU Hotels & Resorts

  • Joseph Hazlett

    I have been a loyal riu class member with nearly 5000 points been to riu tikkida palmera in feb 2018 and again in may 2018 on 27sept 2018 we are staying at riu vallarta for the 4th time we were at the vallarta in november 2017 and first time visitors who are not riu class members were upgraded to a jacuzzi suite free of charge we got nothing for our loyalty not even news letter or offers through the post why should i continue to give riu my loyalty

  • Nanette Mcgee

    Have stayed at Riu Negril, tropical palace , palace Montego Bay , riu Ocho Rios. Riu reggae.Every experience has been wonderful ,
    Except
    Reggae ..have sent 3 messages with my concerns and have not had any resolution.
    I am a riu member , have been to Jamaica 19 times now .
    We continue to go yearly , but will not stay at riu again .

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