What is RIU Trust and why has it defined us since 1953?
14 May, 2026At RIU Hotels & Resorts, trust is a commitment that is renewed every day through attention to detail and the family closeness guaranteed with every stay. With more than 70 years of history, the RIU chain has evolved from a small hotel in Mallorca to the global presence it has today in 21 countries.
The origin of our essence: from the Hotel Riu San Francisco to the world
It all began in 1953. In that year, the Riu family acquired the Hotel Riu San Francisco in Playa de Palma, Mallorca. This milestone not only marked the birth of the chain, but also the establishment of a business model based on personalised service and quality. This would become the hallmark of RIU.
Today, with over 100 hotels, the essence remains the same. The Riu family continues to personally oversee each opening, ensuring that the quality standard is maintained generation after generation.
The pillars of trust in RIU
Our trajectory is built upon three fundamental pillars that ensure every stay is a success:
- Human team: We have over 38,000 collaborators who are the heart of the company.
- Quality control: Direct supervision in all operations across 21 countries.
- Customer loyalty: Over 6 million people choose to visit us every year.
Evolution and key figures of RIU Hotels
Below, we present a summary of the data that supports our journey and the reach of our community:
Enjoy our essence: RIU Trust Video
To better understand what it means to be part of our family, we invite you to watch this video.
If you are planning your next holiday and are looking for a place where you feel at home, we invite you to discover our destinations.
Book your next stay at RIU Hotels here
Frequently Asked Questions (FAQ)
1. When was RIU Hotels founded? RIU Hotels was founded in November 1953 with the purchase of the hotel Riu San Francisco in Mallorca, Spain.
2. Who currently manages the RIU chain? The company remains a family business, managed by the third generation of the Riu family, who directly oversee expansion and quality.
3. How many hotels does RIU have worldwide? Currently, the chain has a portfolio of more than 100 hotels distributed in the best beach locations and main cities.
4. In how many countries is RIU present? RIU currently operates in 21 countries, including destinations in Europe, America, Africa and Asia.
5. What is the concept of “Confianza RIU”? It is the brand’s commitment to maintain high standards of quality, safety and close service, based on the experience accumulated over seven decades.
6. How many customers does RIU receive each year? Each year, more than 6 million customers trust us to enjoy their holidays or business trips.
7. What was RIU’s first hotel outside Spain? International expansion began in the 90s, consolidating RIU as one of the Spanish chains with the greatest global reach.

